Nadia Panasyuk Promoted to Senior Vice President of Revenue Management at First Hospitality

First Hospitality has promoted Nadia Panasyuk to Senior Vice President of Revenue Management, strengthening the company’s commercial leadership as the US hotel operating, management and development group expands its use of commercial analytics, artificial intelligence and profitability-focused revenue strategies.

In her new role, Panasyuk will continue leading her revenue management team while taking a broader strategic approach to hotel performance. Her responsibilities will include using commercial analytics to support strategic decision-making, advancing AI automation initiatives and expanding the revenue management function beyond traditional RevPAR measurement towards overall property profitability.

The promotion recognises Panasyuk’s extensive experience in hotel revenue management and her contribution to building a commercially focused revenue culture across First Hospitality.

Panasyuk Takes Revenue Management Beyond RevPAR

One of the key priorities under Panasyuk’s expanded role will be shifting attention beyond Revenue Per Available Room (RevPAR) towards broader measures of hotel profitability.

While RevPAR remains an important performance indicator for hotels, profitability-focused revenue management considers a wider range of factors, including demand, pricing, distribution costs and the overall financial contribution generated by rooms and other hotel operations.

Panasyuk will also lead efforts to integrate AI automation into revenue management initiatives. The move reflects the growing role of technology and analytics in helping hotel companies interpret market data, identify opportunities and make faster commercial decisions.

For First Hospitality, the strategy places revenue management closer to wider business planning rather than limiting the function to room pricing and occupancy optimisation.

Experience Across 25 Hotels and Resorts

Before joining First Hospitality, Panasyuk developed significant experience in revenue management while serving as a Regional Director of Revenue Management.

In that position, she oversaw a portfolio of 25 hotels and resorts, using her knowledge of Marriott systems and strategies to support market share growth and improve revenue performance.

Managing revenue strategies across a portfolio of this scale provided experience in analysing multiple markets, understanding differences in demand and positioning individual properties for stronger commercial performance.

That background now supports her expanded responsibilities at First Hospitality, where she will oversee the continued development of the revenue management team and its contribution to overall business profitability.

Career Spans Major Chicago and Houston Hotels

Panasyuk has held revenue management and leadership positions at several prominent properties across the United States.

Her previous experience includes Westin Chicago River North, The Gwen in Chicago, W Atlanta-Buckhead, and the Westin Galleria and Westin Oaks in Houston.

These roles have provided exposure to different hotel markets and operating environments, including major urban destinations where demand patterns can shift according to corporate travel, leisure demand, events and broader economic conditions.

Her experience across multiple brands and markets has helped build a commercial perspective that extends beyond individual hotel performance.

First Hospitality Embraces Data-Led Commercial Strategy

Panasyuk’s promotion comes as First Hospitality continues to position technology and analytics as important components of its hotel management strategy.

The company operates across development, investment and third-party hotel management, with a portfolio comprising both branded and independent properties throughout the United States.

For an organisation managing properties across different brands and markets, centralised revenue expertise can provide a framework for identifying demand trends, improving pricing strategies and coordinating commercial decision-making.

Panasyuk’s expanded remit is expected to further connect revenue management with these broader organisational priorities.

AI Automation Becomes Key Revenue Priority

The growing use of artificial intelligence in hospitality is reshaping how hotel companies approach revenue management.

AI and automation can support the processing of large volumes of market and hotel performance data, potentially allowing revenue teams to spend more time on strategic analysis and decision-making.

At First Hospitality, Panasyuk will be responsible for driving AI automation initiatives as part of her new leadership role.

The focus represents a broader evolution in revenue management, where technology is increasingly being combined with human commercial judgement rather than replacing revenue leadership altogether.

Active Voice in Hospitality Industry

Panasyuk has also continued to strengthen her presence within the wider hotel industry through involvement in professional events and organisations.

She has participated in industry gatherings including AHLA Forward and HSMAI, while most recently serving as a speaker at the Hotel Data Conference in early August.

Her participation in industry events reflects an ongoing engagement with developments in hotel data, analytics and commercial strategy.

That industry perspective is particularly relevant as hotel revenue management continues to evolve through greater use of automation, advanced analytics and profitability-focused performance measurement.

First Hospitality Strengthens Commercial Leadership

The promotion of Nadia Panasyuk to Senior Vice President of Revenue Management represents an expansion of both her responsibilities and First Hospitality’s approach to commercial performance.

With experience overseeing revenue management across 25 hotels and resorts, previous leadership roles at major US properties and expertise in Marriott systems and strategies, Panasyuk brings a broad operational and analytical background to the position.

Her new responsibilities will focus on commercial analytics, AI automation and profitability, while continuing to lead the company’s revenue management team.

As First Hospitality manages a growing portfolio of branded and independent properties across the United States, the expanded role positions revenue management as a broader strategic function capable of influencing not only room revenue but the overall profitability of hotel assets.