AREA15’s The Lab Launches: Innovative Attractions And Limited-Time Pass Offers

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Explore The Lab at AREA15: new interactive attractions, including Army of the Dead VR, and exclusive summer passes for a thrilling, tech-driven adventure.

Introducing “The Lab”: AREA15’s Cutting-Edge Interactive Hub

AREA15 proudly unveils “The Lab,” an innovative interactive hub featuring a variety of tech-driven attractions and games, including the district’s first-ever proprietary IP innovations. These exciting additions further establish AREA15 as a global leader in experiential entertainment, offering guests unparalleled opportunities to customize their own futuristic fun.

Moving beyond traditional theme parks, AREA15 invites visitors of all ages to create their own adventures, blending cutting-edge technology with imaginative storytelling and a constantly evolving lineup of attractions. The Lab’s virtual reality (VR) and augmented reality (AR) experiences cater to diverse interests, ensuring every guest finds something uniquely thrilling.

At the heart of AREA15’s new offerings is Origin Quest, a groundbreaking narrative-driven scavenger hunt. Participants join the Multiverse Maintenance crew, teaming up with quirky characters Newt and Ritchie to unravel the mystery of AREA15’s origin. Using smartphones, guests navigate six stations scattered across the district, each revealing clues about Particle A15, the force that makes AREA15 special.

Additional attractions within The Lab include:

• AR Dodgeball: Engage in a dynamic virtual dodgeball game, where AR glasses bring digital obstacles and power-ups to life, creating an unparalleled athletic showdown.
• Bot Breach: Another AREA15 IP innovation, this VR experience tasks visitors with defending AREA15 from harmless robots, using blasters to transform their rage into a joyous dance-off.
• Laser Maze: Test agility and strategic thinking by maneuvering through a laser-filled maze, where every movement could trigger an alarm.

Other AR/VR experiences in The Lab feature:

• Birdly: A VR attraction that simulates the avian experience, offering the sensation of flight and breathtaking bird’s-eye views of digital landscapes.
• OZ Ride: This sensory-enhancing chair adventure provides a choice of virtual journeys rendered with stunning 3D effects.
• Grand Prix Racing Sims: Racing enthusiasts can immerse themselves in a virtual Las Vegas circuit, experiencing the thrill of driving an F1 car in a meticulously simulated environment.

These additions solidify AREA15’s reputation for delivering innovative entertainment where guests can create their own extraordinary experiences.

“AREA15 is not just redefining what an entertainment complex can be but also setting a new standard for what an amusement park should offer,” said Winston Fisher, chief executive officer, AREA15. “We’re expanding upon the brick-and-mortar, immersive and interactive attractions AREA15 has become known for into a new, personalized playground of the future—a distinctive, digitally augmented world where each visitor can design their own unique adventure. With Origin Quest and our array of immersive attractions in The Lab, we offer an environment where the extraordinary becomes the expected and every visit is an unparalleled adventure in storytelling and innovation.”

The Lab: Unveiling New Tech-Driven Attractions and Exclusive Pass Offers

The Lab at AREA15 continues to expand its lineup of interactive attractions with the addition of Netflix’s Army of the Dead VR Experience, which premiered earlier this spring. In this thrilling adventure, participants team up with the Las Vengeance crew to navigate a zombie-infested Las Vegas, all from the safety of a tactical taco truck. This exhilarating VR zombie-shooting experience is situated just south of the main AREA15 building.

Tickets for The Lab’s new attractions are available for individual purchase or as part of the AREA15 Experience Passes. This summer, AREA15 is offering an incredible deal on the Level 2 Experience Pass, which includes four passes for the price of two at just $200. These passes grant access to 14 different experiential attractions, along with special offers on additional AREA15 activities, making them a fantastic option for families looking to explore and enjoy the entertainment district together.