Birmingham To Host Game-Changing Global Tourism Conference In 2025

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A groundbreaking global summit for the holiday and tourism sector is set to debut in Birmingham later this year.

The inaugural World Screen Tourism Summit, branded ‘SET-JET25,’ will be held on November 21 at the International Convention Centre.

This event aims to highlight top-tier practices from the UK and beyond in the rapidly expanding field of ‘set-jetting,’ where travelers visit destinations featured in popular films and television shows.

Set-jetting has been identified by numerous travel agencies and consultancies as one of the key global travel trends for 2025.

Targeting tourism professionals, destination marketing organizations, hotel chains, and film commissions from both the UK and abroad, the summit is designed for those looking to capitalize on this trend.

The event is organized by The Tourism Business, which also established the annual UK National Hotel Marketing Conference and previously hosted the London International Film Tourism Conference.

At the World Screen Tourism Summit, industry experts from across the globe will share insights on film tourism marketing, destination branding, PR strategies, social media campaigns, visitor management, and film tourism licensing.

The summit is proudly supported by lead partners including the West Midlands Combined Authority, West Midlands Growth Company, VisitBritain, and the British Film Commission.

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