Boosting ABTA membership: Exciting 2024 campaigns unveiled

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Amidst the ongoing peak booking season, we are committed to assisting our members by executing marketing and PR initiatives in the upcoming weeks. These campaigns are designed to encourage individuals to make bookings with an ABTA member.

As we gear up for Sunshine Saturday on January 6, a pivotal day for travel reservations, we are set to unveil the revived ‘Destinations to Watch’ report. Formerly an annual ABTA publication pre-pandemic, this qualitative overview aims to provide travel ideas and inspiration. The report not only highlights destinations gaining popularity but also brings attention to hidden gems.

Beyond showcasing appealing places, our goal in producing the report is to initiate broader conversations about travel. We aim to prompt consumers to contemplate their preferred destinations and vacation styles, ultimately steering them to discuss and finalize their plans with an ABTA member.

Throughout our Sunshine Saturday initiatives, we will underscore the additional benefits and exemplary customer service associated with booking through an ABTA member travel agent or tour operator. Recognizing the continued emphasis on value in the market this year, we are confident that ABTA members are dedicated to assisting individuals in maximizing their holiday experiences within diverse budget constraints.