Business Travel Surges at Tourism Expo Japan 2024 with 148,062 Attendees Engaging in Global Networking and Cultural Showcases

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Tourism Expo Japan 2024 is set to take place from September 26th to 29th. This highly anticipated event will bring together industry leaders, travel enthusiasts, and tourism professionals from around the globe to showcase the latest trends, innovations, and opportunities in the tourism sector.

Spanning four days, this expo will serve as a dynamic platform for networking, business exchanges, and cultural promotions, positioning Japan as a key destination in the global travel industry.

Atandees in Last event

Tourism EXPO Japan 2023 in Osaka/Kansai concluded with remarkable success, drawing a total of 148,062 participants over four days. The event, held from October 26th to 29th, featured two dedicated days for trade and press, attracting 23,071 and 26,089 attendees respectively. The public days saw a surge in visitors, with 48,305 on Saturday and 50,597 on Sunday, highlighting the immense public interest in the tourism industry.

With participation from 70 countries and regions and representation by 1,275 companies and organizations, the expo showcased a diverse array of travel opportunities, innovations, and industry insights. This gathering served as a dynamic platform for networking, business development, and cultural exchange, solidifying its position as a premier event in the global tourism calendar.

Objectives and Activities of Tourism EXPO Japan 2024

Tourism EXPO Japan 2024 is designed to serve a variety of strategic goals for both the travel industry and the general public:

1. Business Engagement:

• B2B and B2C Opportunities: The expo acts as a hub for business-to-business (B2B) and business-to-consumer (B2C) interactions, facilitating networking, partnerships, and direct marketing between tourism businesses and potential consumers.
• Trade and Networking Events: The first two days (September 26-27) are exclusively for industry professionals, featuring networking events, business meetings, and discussions on emerging travel trends.

2. Cultural Exchange:

• Live Cultural Performances: Visitors will experience Japan’s diverse cultural heritage through traditional music, dance, and art performances, as well as showcases from international regions.
• Global Culinary Experiences: Food enthusiasts can indulge in local and international delicacies, providing a taste of different cultures from around the world.

3. Sustainable Tourism Promotion:

• Focus on Sustainability: The expo will highlight sustainable tourism practices, showcasing innovative solutions and global efforts to promote responsible travel and reduce the industry’s environmental footprint.
• Educational Seminars: Seminars will cover topics such as eco-tourism, sustainable travel practices, and the impact of digitalization on the tourism sector.

Key Highlights and Attractions at Tourism EXPO Japan 2024

Cultural Showcases

• Performances: The event will feature captivating live performances from various regions, celebrating the rich cultural heritage of Japan and beyond.
• Culinary Experiences: Attendees can savor a wide array of culinary delights, from regional Japanese specialties to international dishes, offering a global gastronomic journey.

Business Opportunities

• B2B Networking: Exclusive business sessions will be held for professionals to foster new partnerships and discuss industry trends.
• VISIT JAPAN Travel & MICE Mart: This event will highlight Japan’s potential as a leading destination for meetings, incentives, conferences, and exhibitions, connecting global buyers with local suppliers.

Seminars and Forums

• Educational Sessions: A series of seminars will focus on key industry topics such as sustainable tourism, digital transformation, and the rise of adventure and eco-tourism.
• Industry Insights: Leading experts will share their perspectives on adapting to evolving consumer preferences and the future of the travel industry in a post-pandemic world.

Special Exhibits

• Expo 2025 Showcase: A dedicated area will present information on Expo 2025 Osaka, featuring upcoming events and opportunities related to this major global exposition.
• Travel Solutions Exhibition: Exhibitors will showcase the latest technological innovations designed to enhance the travel experience, from booking platforms to virtual reality tours.

Public Engagement Activities

• Interactive Experiences: Visitors on the public days (September 28-29) can enjoy immersive activities, such as virtual tours, destination showcases, and cultural workshops.
• Travel Products Showcase: The expo will feature a wide range of travel products, packages, and services from over 150 countries, offering inspiration and resources for planning future trips.

Economic Impact

The Japanese travel and tourism sector is poised for significant growth in 2024, contributing an estimated ¥44.6 trillion to the national economy, which accounts for around 7.5% of Japan’s GDP. This growth is fueled by increasing international tourist arrivals and a strategic focus on promoting lesser-known destinations across the country.

Tourism EXPO Japan 2024 is set to be an impactful event that not only celebrates global cultural diversity but also drives forward business growth and sustainable tourism practices.

Tourism EXPO Japan 2024 Event Schedule

September 28

A Stage

• 10:00: Dance performance by Kure City’s official character “Kureshi” and introduction of Kure City with “BUNKACKY.”
• 11:00: Hawai‘i Tourism Japan presents an Ukulele performance.
• 12:00: Discover Tottori: Introduction to Tottori Tourism.
• 13:00: HOKKAIDO LOVE! Promotion of Hokkaido Tourism.
• 14:00: “NEW DAY, NEW LIGHT” – Explore the attractive city of Nikko.
• 15:00: VOU Dance from Fiji.
• 16:00: Peruvian National Dance.
• 17:00: Macao Quiz & Fly with Air Macau.

B Stage

• 10:00: Traditional Performing Arts – Monkey “Sarumawashi” Stage.
• 11:00: Initiatives for introducing “Electric Seagliders” and business development in Japan.
• 12:00: Enjoy the rhythm of South Africa!
• 13:00: Tomoko Yamaguchi Talk Event: “Love the Earth.”
• 14:00: The trip I and the city grow up on – Second Hometown Project.
• 15:00: Traditional Chinese Performing Arts – Mask Change, Journey to the West, Xi’an guyue.
• 16:00: Visit Wakayama! Discover what Wakayama offers.
• 17:00: Lithuanian Sauna Experience – Talk show with Lithuanian ambassador.

Special Corner Stage

• 10:00: Cruises to the Alaskan wilderness & Undiscovered European River Cruises.
• 11:00: The World-Renowned Charm of Oki and Rikkyo Hakone Tourism High School Report.
• 12:00: We come from the islands of Tahiti! Enjoy the exciting Tahitian dance.
• 13:00: JNTO: A Day in Life at an Overseas Office.
• 14:00: Attractions of the Lake Akan area, Akan-Mashu National Park.
• 15:00: Six months to the opening! Expo 2025 Osaka, Kansai, Japan.
• 16:00: Okinawa, The Birthplace of Karate & GUAM CHamoru Dance show.
• 17:00: Working on a Cruise Ship – Insights from luxury cruise experiences.

September 29

A Stage

• 10:00: Traditional Purulia Chhau Dance Troupe from West Bengal, Eastern India.
• 11:00: Korea Gourmet Tour and Haman Nakhwa Fireworks Festival.
• 12:00: Folk songs of Amami islands ~shimauta~.
• 13:00: Philippine Ethnic Music Group.
• 14:00: Traditional Ainu dance & musical instrument performance.
• 15:00: Artist-in-Residence Performance.

B Stage

• 10:00: Hattori Hanzo and the Ninjas Performance.
• 11:00: Talk Show: “Charms of working at Narita Airport” with young airport employees.
• 12:00: Dream of overseas trips: Ski to Canada and Switzerland.
• 13:00: International Dark Sky Places in Japan: Inspiring “journey” under the stars.
• 14:00: TAIWAN WAVES Of WONDER.
• 15:00: PR Stage by SKYMARK x IBARAKI International Airport x Miyako Island.

Special Corner Stage

• 10:00: Brunei Darussalam Cultural Performance & Talk show by influencer ‘Chobit Couple.’
• 11:00: Port Cooperation of 7 Cities from Kyushu & Attractive Tours of Kyushu.
• 12:00: Vietjet Air Quiz Competition & Hanoi, Vietnam insights by Chobit Couple.
• 13:00: How to enjoy Taiwan’s hidden gems not found in guidebooks with Natsuki Yasuda.
• 14:00: Supporting Your Cruise Debut! Travel Agency introduces cruise attractions and tips.
• 15:00: PR performance by Omitan & Miiya from Miyako Island.

Sponsors of Tourism Expo Japan 2024

Official Sponsor

• JCB Co., Ltd.
  JCB, the only international card brand born in Japan, supports your journey with hospitality and attention to detail from departure to return.

Destination Partners

• Ministry of Tourism, Government of India
  Promoting “Incredible India,” a country with a rich heritage, diverse landscapes, and vibrant culture.

Platinum Sponsor

• Saudi Arabia Tourism Authority
  Highlighting Saudi Arabia’s rapid tourism growth, historical sites, and strong Japan relations.

Gold Sponsor

• Department of Tourism, Philippines
  Showcasing the Philippines’ diverse island resorts and unique blend of cultural influences.

Silver Sponsors

• Hawaii Tourism Board
  Promoting Hawaii’s natural beauty and traditional culture.
• All Nippon Airways Co., Ltd. (ANA)
  “Journey to new discoveries and excitement with ANA.”
• Japan Airlines Co., Ltd. (JAL)
  “Japan’s wings to the skies of tomorrow.”
• Starlux Airlines
  Offering a new and luxurious air travel experience.
• Japan Airport Terminal Co., Ltd.
  Providing hospitality at Haneda Airport.
• Tokyo International Airport Terminal Corporation
  Enhancing Haneda Airport’s facilities for a seamless travel experience.
• Narita International Airport Corporation
  Improving Narita Airport as a leading international hub.
• East Japan Railway Company (JR East)
  Promoting regional revitalization through tourism and mobility.

Bronze Sponsors

• Oriental Land Co., Ltd.
  Delivering dreams, excitement, and relaxation.
• Tokio Marine & Nichido Fire Insurance Co., Ltd.
  Supporting safe and secure travel.

Support

• Central Japan Railway Company (JR Central)
  Stimulating tourism with campaigns like “Let’s go to Kyoto” and “Let’s go to Nara.”
• West Japan Railway Company (JR West)
  Promoting Western Japan tourism and celebrating the 50th anniversary of the Sanyo Shinkansen.
• Hokkaido Railway Company (JR Hokkaido)
  Offering unique train journeys through Hokkaido’s beautiful landscapes.
• Shikoku Railway Company (JR Shikoku)
  Featuring scenic train trips and local culinary experiences.
• Kyushu Railway Company (JR Kyushu)
  Showcasing D&S trains that offer memorable experiences across Kyushu.

Ultimate Travel Guide to Tourism EXPO Japan 2024

How to Get There

By Air:

• Narita International Airport (NRT): Located approximately 60 km from central Tokyo, it is a major hub for international flights.
• Haneda Airport (HND): Closer to the city center, it offers both domestic and international flights.

By Train:

• From Tokyo Station: Take the JR Keihin-Tohoku Line to Kokusai-Tenjijo Station, then walk 5 minutes to Tokyo Big Sight.
• From Shinjuku Station: Take the JR Saikyo Line to Osaki, transfer to the Rinkai Line, and alight at Kokusai-Tenjijo Station.

By Bus:

• Direct buses are available from major Tokyo hotels and stations to Tokyo Big Sight.

Accommodation Recommendations

Luxury:

• Grand Nikko Tokyo Daiba: Just 10 minutes from Tokyo Big Sight, this hotel offers stunning views of Tokyo Bay and excellent amenities.

Mid-Range:

• Hotel Trusty Tokyo Bayside: A comfortable stay with modern facilities, conveniently located near the venue.

Budget:

• Tokyo Bay Ariake Washington Hotel: Affordable and practical, perfect for budget travelers wanting proximity to the event.

Event Highlights

Business Opportunities

• B2B Networking Days (September 26-27): Attend exclusive business meetings, networking sessions, and trade discussions focused on the latest tourism trends and opportunities.
• VISIT JAPAN Travel & MICE Mart: Explore Japan’s potential as a top destination for meetings, incentives, conferences, and exhibitions (MICE).

Cultural Experiences

• Traditional Performances: Enjoy a diverse array of live performances, including traditional Japanese music, dance, and international cultural showcases.
• Global Culinary Tasting: Indulge in culinary delights from Japan and around the world, with food tastings and cooking demonstrations.

Educational Seminars and Forums

• Sustainable Tourism: Learn about sustainable travel practices and innovations through a series of informative seminars.
• Industry Insights: Gain valuable knowledge from industry experts on adapting to changing travel trends and consumer preferences.

Public Engagement (September 28-29)

• Interactive Exhibits: Participate in hands-on activities, virtual tours, and destination showcases that will inspire your next adventure.
• Travel Products Showcase: Discover the latest travel products, packages, and services from over 150 countries.

Must-See Exhibits

• Expo 2025 Osaka Showcase: Get a sneak peek into the upcoming Expo 2025 Osaka and explore the future of global events.
• Travel Solutions Pavilion: Discover cutting-edge technologies and solutions that are shaping the future of travel, from VR experiences to AI-driven travel planning.

Tips for Visitors

1. Plan Your Visit: Check the event schedule in advance and prioritize the sessions, exhibits, and activities that interest you most.
2. Bring Business Cards: If you’re attending on business days, make sure to bring plenty of business cards for networking.
3. Download the Event App: Stay updated with real-time information, session schedules, and interactive maps through the official event app.
4. Dress Comfortably: The venue is large, and you will be walking a lot, so wear comfortable shoes and attire.
5. Stay Hydrated and Rested: With so much to see and do, it’s essential to take breaks, stay hydrated, and recharge throughout the day.

Nearby Attractions

1. Odaiba:
A popular shopping and entertainment district on a man-made island in Tokyo Bay, featuring attractions like the Odaiba Seaside Park, the futuristic Fuji TV Building, and teamLab Borderless digital art museum.

2. Tsukiji Outer Market:
Experience the vibrant atmosphere of Tokyo’s famous fish market, where you can sample fresh sushi, seafood, and local delicacies.

3. Senso-ji Temple:
Located in Asakusa, this is Tokyo’s oldest temple, surrounded by traditional shops and the bustling Nakamise-dori shopping street.

4. Tokyo Skytree:
A must-visit for panoramic views of the city, Tokyo Skytree is the tallest structure in Japan and offers dining and shopping experiences as well.

Tourism EXPO Japan 2024 promises to be a vibrant convergence of culture, business, and travel opportunities. Whether you’re here to make business connections, explore new destinations, or simply enjoy the cultural showcases, this event has something for everyone. Plan ahead, stay curious, and enjoy your time at one of the world’s largest travel expos!