Canada, Australia, China: Hologram Zoo Franchise Expands, Bringing Innovative Educational Experiences to U.S. Tourism Hotspots

Written By: Anirban Bhattacharya

Anirban Bhattacharya

I am a Content Writer at Travel And Tour World, where I have been covering the global travel and tourism industry since June 2024. With five years of experience in digital journalism and SEO-focused content, I specialize in reporting on travel, tourism, aviation, hospitality, railways, and international developments. My work is built on thorough research, fact-checking, and clear, reader-focused reporting that transforms complex industry updates into accurate and accessible news. I am committed to producing credible, informative, and timely content that helps travelers and industry professionals stay informed about the latest trends, destinations, policies, and developments shaping the global travel landscape.

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June 23, 2025 17:13 GMT+5:30

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A groundbreaking tourism experience is now available for entrepreneurs and operators in South Dakota. Axiom Holographics, an international developer of holographic attractions, has announced the availability of a Hologram Zoo franchise in the state. This exciting opportunity brings an immersive, educational experience powered by laser light hologram projections and cutting-edge technology, allowing visitors to interact with lifelike holograms of animals in environments such as Africa, Australia, and Asia.

As tourism continues to grow in South Dakota, this new attraction provides a unique addition to the state’s rich offering of family-oriented destinations, educational attractions, and outdoor experiences. With locations in places like Sioux Falls, Rapid City, and the Black Hills tourism corridor, the Hologram Zoo promises to attract both local visitors and tourists seeking an innovative indoor attraction.

John Jackson, business development executive for Axiom Holographics, shared his excitement for the new partnership and the potential impact on local communities: “We’ve seen dramatic growth in the number of Hologram Zoo sites across North America. With Niagara Falls, Canada being our latest location to open, we’re looking forward to bringing this one-of-a-kind experience to South Dakota.”

The Hologram Zoo Concept: An Immersive Experience Like No Other

The Hologram Zoo is a futuristic attraction where visitors can walk through a series of immersive environments and interact with full-scale animals projected as holograms. The laser light holograms allow animals from different parts of the world to come to life right before the eyes of the visitors. These animals respond in real time to the movement of people in the space, providing a truly dynamic and engaging experience.

The zoo offers a diverse range of environments, such as:

• African Savannah: Encounter the majesty of the lion, elephant, and giraffe in their natural habitat.
• Australian Outback: Walk alongside kangaroos, koalas, and other iconic Australian animals.
• Asian Jungle: Experience the mystical beauty of tigers, pandas, and elephants in the dense, lush jungle.
• Dinosaur World: A thrilling journey through prehistoric times where visitors can encounter massive dinosaurs in a realistic setting.

The use of patented hologram technology and sensors embedded throughout the experience allows the animals to move, respond, and interact based on the visitor’s actions, creating an experience that is both educational and entertaining. With a capacity of approximately 80 guests per hour, the Hologram Zoo is designed to be both engaging and economically viable for operators.

Additionally, Axiom Holographics offers Photo Studios that capture the excitement, using green screen technology to integrate guests into the holographic environments. This interactive experience is an important part of the attraction, allowing visitors to share their adventure on social media, which helps drive word-of-mouth and increases the attraction’s visibility.

Why South Dakota?

South Dakota presents the ideal environment for the Hologram Zoo franchise due to its growing tourism industry, family-friendly attractions, and seasonal traffic. The state has experienced consistent growth in tourism, with visitors flocking to Mount Rushmore, Badlands National Park, and Custer State Park throughout the year. The Black Hills region and cities like Sioux Falls and Rapid City are becoming increasingly popular as year-round destinations for families, making them the perfect spots for the introduction of an indoor, innovative attraction like the Hologram Zoo.

• Sioux Falls: Known for its developing metro population and strong demand for indoor family activities, Sioux Falls is an excellent location for a Hologram Zoo. The growing demand for all-season, family-oriented entertainment makes the city a prime candidate for this immersive experience.
• Rapid City: Rapid City, located near the Black Hills, has a steady influx of visitors, especially in the summer months. It is already a hub for tourism in South Dakota, and the addition of an indoor, educational attraction like the Hologram Zoo would complement the region’s existing offerings.

With a focus on educational and recreational experiences, South Dakota’s commitment to family tourism makes it an ideal location for the Hologram Zoo franchise.

A Flexible Opportunity for Existing Zoos and Attractions

One of the key advantages of the Hologram Zoo franchise model is its flexibility. While it can be launched as a stand-alone business, it also presents a unique revenue opportunity for existing zoos, aquariums, museums, and science centers looking to expand their offerings without the significant operational overhead that comes with traditional animal exhibits.

Because the Hologram Zoo installation is modular, it can fit into spaces as small as 5,000 square feet. This makes it suitable for a variety of venues, including standalone buildings, shopping centers, warehouse spaces, or wings of existing attractions. Operators can now bring this innovative attraction into locations that may not have the resources to accommodate traditional zoos or aquariums, enhancing their offerings and drawing in a broader audience.

This flexible model allows businesses to add a cutting-edge, educational experience to their existing portfolio with minimal operational impact.

The Franchise Model: A Turnkey Solution

Axiom Holographics offers a full turnkey franchise package, providing approved franchisees with everything they need to operate a Hologram Zoo successfully. The franchise package includes:

• Complete equipment and hardware system for the holographic attraction.
• Access to Axiom’s hologram content library, which includes seasonal shows such as Halloween and Christmas.
• Attraction layout and buildout guidance, ensuring a smooth and efficient setup process.
• Staff training and operational support to ensure that franchisees are equipped to manage the attraction effectively.
• Localized marketing collateral and Ongoing software updates to keep content fresh and engaging for repeat visitors.

Franchisees are granted exclusive territories based on population and regional tourism potential, with an initial investment starting at $178,000. Importantly, franchisees are not required to have prior experience in running attractions or educational facilities. However, familiarity with guest service operations or business development is helpful.

Axiom’s goal is to make the franchise experience as smooth as possible for its partners. From tech support in the U.S. to business mentorship, the company is dedicated to helping its franchisees succeed in operating the Hologram Zoo.

The Educational Benefits: A Learning Experience for All Ages

In addition to being an entertaining attraction, the Hologram Zoo also serves as a powerful educational tool. The content library aligns with K–12 learning goals in subjects like biology, geography, and environmental science. This makes the Hologram Zoo an excellent choice for school field trips, youth programs, and family visits, particularly in regions where year-round indoor activities are limited.

As visitors explore the holographic environments, they not only learn about animal behavior, geography, and ecosystems but also experience the cutting-edge technology behind the holograms, sparking interest in STEM fields (science, technology, engineering, and mathematics).

Conclusion: A Unique Opportunity for South Dakota

The Hologram Zoo franchise presents a unique opportunity for South Dakota to enhance its tourism offerings with an innovative, educational, and engaging experience. With its growing popularity across North America and a flexible business model that fits various locations, the Hologram Zoo is well-positioned to make a significant impact in the state’s tourism landscape.

Interested franchisees can learn more about the opportunity to bring this cutting-edge attraction to Sioux Falls, Rapid City, or the Black Hills tourism corridor. By partnering with Axiom Holographics, operators have the chance to be part of an emerging industry, helping shape the future of tourism and education in South Dakota.

For more information, John Jackson of Axiom Holographics can be reached at +1 204-573-2768 or via email.