Spain Teams Up with France and Other Countries Strengthens Business Tourism as EVENTS Days Connects French and Spanish MICE Leaders

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Spain’s Catalonia strengthens business tourism as EVENTS Days connects French and Spanish MICE leaders through professional networking, destination experiences and business meetings. Organised by Groupe Meet&Com, the initiative brings event planners and regional suppliers together, highlighting Catalonia’s growing appeal for corporate meetings, incentive travel and international events.

Catalonia Strengthens Its Position in European Business Tourism

Catalonia is developing its position in Europe’s meetings, incentives, conferences and exhibitions (MICE) industry through EVENTS Days Catalunya, a business networking initiative organised by French events specialist Groupe Meet&Com.

The event provides a platform for professional buyers to meet hotels, convention bureaux, destination management companies, venues and other tourism service providers. Its approach combines structured business appointments with destination experiences, allowing buyers to assess the region’s suitability for corporate events.

The supplied industry calendar lists EVENTS Days Catalunya for 18–20 October 2026. However, the organiser’s event-specific confirmation of those dates, the venue and the 2026 participant directory has not been independently established.

The most recent clearly documented Catalunya edition took place from 21 to 23 September 2025, bringing together French event organisers and Catalan tourism suppliers in the Costa Brava region. That edition provides evidence of the event’s established role in regional business tourism promotion.

French and Spanish MICE Professionals Build Stronger Industry Connections

The French corporate events market is an important audience for EVENTS Days Catalunya.

The event’s format gives French event planners opportunities to establish relationships with Spanish hospitality companies, destination specialists and event venues.

According to the Costa Brava Girona Convention Bureau, the 2025 edition welcomed more than 30 French event organisers alongside Spanish MICE suppliers.

These meetings helped introduce international buyers to regional venues and services suitable for conferences, company retreats, incentive programmes and professional gatherings.

The initiative is particularly relevant to destinations seeking business beyond conventional leisure tourism.

Corporate meetings can generate demand for accommodation, restaurants, transport providers and local attractions. They also create opportunities for smaller destinations that may not regularly attract large international conventions.

By bringing buyers directly to the destination, EVENTS Days Catalunya enables businesses to demonstrate their services rather than relying exclusively on presentations or digital marketing.

Costa Brava and Girona Showcase Regional Tourism Opportunities

The Costa Brava and Girona have played an important role in previous EVENTS Days Catalunya programmes.

During the September 2025 edition, participants explored regional destinations and hospitality facilities through a programme combining professional meetings with local experiences.

Activities included a guided visit to Girona, accommodation at La Ballena Alegre, and experiences involving Château Peralada, Mas Gusó and coastal destinations around Roses and Cadaqués.

The programme also incorporated activities such as catamaran excursions, wine tasting and wellness experiences.

These activities demonstrated how Catalonia can combine business meetings with leisure experiences.

For incentive travel planners, this combination is commercially important. Companies increasingly consider destinations capable of accommodating formal meetings while offering experiences that support employee engagement and team development.

The Costa Brava’s coastal setting, cultural heritage and hospitality infrastructure provide opportunities to develop such programmes.

The previous event programme illustrates how regional tourism assets can be incorporated into business travel itineraries.

Catalan Tourism Companies and Convention Bureaux Support Business Networking

EVENTS Days Catalunya has involved several regional tourism organisations and hospitality businesses.

Among the organisations acknowledged in the 2025 event were Costa Brava Girona Convention Bureau, Catalunya Convention Bureau, La Ballena Alegre Costa Brava, Mas Gusó, Peralada Resort, DIVERTIMENTO and Visit Roses.

Their involvement reflects the cooperation required to organise international business tourism events.

Convention bureaux help connect buyers with suitable destinations and suppliers. Hotels and resorts provide accommodation and meeting facilities, while destination specialists support activities, transport and local arrangements.

The involvement of different tourism businesses also demonstrates how regional partnerships can strengthen the competitiveness of a destination.

For smaller hospitality operators, participation in a specialist networking event can provide access to international buyers who might otherwise be difficult to reach.

These names represent documented involvement in the 2025 edition and should not be interpreted as a confirmed exhibitor list for 2026.

Maresme Tourism Expands Its Reach Into the French Meetings Market

Maresme Events Convention Bureau also participated in EVENTS Days Catalunya in September 2025.

The organisation represents the Maresme region, an area with hospitality, coastal and cultural attractions that can support meetings and incentive programmes.

Its participation was intended to strengthen the destination’s position among French professional event organisers.

According to the Consorci de Promoció Turística Costa del Maresme, the convention bureau joined the professional workshop at La Ballena Alegre in Sant Pere Pescador.

The organisation identified the French market as an important target for its business tourism development strategy.

Participation in such workshops allows regional destinations to communicate their facilities directly to potential customers.

It also helps buyers understand how destinations outside major metropolitan centres can accommodate professional gatherings.

For Catalonia, the inclusion of regional convention bureaux supports the wider distribution of business tourism opportunities across the destination.

Business Meetings Offer Opportunities Beyond Traditional Exhibitions

EVENTS Days Catalunya follows a different model from large tourism trade fairs.

Rather than focusing primarily on exhibition stands, the programme emphasises professional appointments, networking and destination familiarisation.

This format allows participating buyers to experience facilities and services while discussing potential business partnerships.

For corporate travel planners, direct engagement with suppliers can simplify the process of evaluating accommodation, meeting spaces and supporting services.

For destinations, hosted-buyer programmes can provide targeted exposure to professionals involved in organising future events.

The wider Meet&Com business meetings concept has also received support from Catalunya Convention Bureau and Barcelona Convention Bureau.

In a separate Catalunya Business Meetings programme, the Catalan Tourism Agency reported participation by 25 hosted buyers from France, with visits to venues in Barcelona and Maresme.

Although this was a separate initiative, it illustrates the organiser’s wider approach to connecting French business event buyers with Catalan destinations.

Sustainability and Destination Experiences Gain Importance

Sustainability is becoming an important consideration in the planning and delivery of business events.

The Costa Brava Girona Convention Bureau identified sustainability and new event formats as areas of emphasis during the 2025 EVENTS Days Catalunya edition.

For destinations, this creates opportunities to promote local suppliers, regional experiences and event arrangements that reflect environmental considerations.

Business event organisers may evaluate factors such as transport options, accommodation standards, waste management and the suitability of venues for different group sizes.

Regional activities can also support local tourism businesses by extending the economic benefits of meetings beyond conference facilities.

However, sustainability claims require measurable evidence. Participation in a destination experience does not automatically demonstrate a reduction in an event’s environmental impact.

For tourism suppliers, the commercial opportunity lies in offering credible, practical services that respond to changing expectations among corporate buyers

Catalonia Offers a Diverse Portfolio for Corporate Meetings and Incentive Travel

Catalonia’s wider business tourism proposition extends beyond Barcelona.

The region offers hotels, specialist event venues, convention bureaux, destination management companies and cultural attractions suitable for different types of professional gatherings.

Its official MICE tourism platform promotes facilities and services for meetings, conferences, incentive programmes and industry-specific events.

The platform also provides access to information about accommodation, venues, specialised agencies and complementary services.

This diversity allows event organisers to compare urban meeting locations with coastal and regional alternatives.

Barcelona remains an important international business destination, while areas such as Girona, Costa Brava and Maresme provide different settings for corporate programmes.

The availability of varied destinations can be particularly useful for businesses seeking smaller meetings, incentive experiences or gatherings that combine professional activities with regional tourism

EVENTS Days Catalunya Highlights the Value of Cross-Border Tourism Partnerships

The cooperation between French event buyers and Spanish tourism suppliers demonstrates the importance of cross-border partnerships in European business tourism.

France and Spain have established economic, transport and tourism connections, creating opportunities for corporate travel and professional events.

Specialist networking programmes can help strengthen these relationships by introducing buyers to suppliers capable of meeting their operational requirements.

For regional tourism authorities, such programmes also support destination visibility within a competitive European meetings market.

However, the long-term commercial value of an event depends on whether introductions lead to confirmed business, repeat bookings and sustained supplier relationships.

Publicly available information about EVENTS Days Catalunya does not establish the value of contracts generated by the event or the number of future bookings secured.

Nevertheless, the documented participation of French organisers and Catalan suppliers demonstrates the initiative’s role in facilitating professional connections.

As the industry prepares for future editions, confirmed participation figures and supplier announcements will provide a clearer picture of the event’s development.

Conclusion – 50 Words

EVENTS Days Catalunya reflects Spain’s efforts to strengthen business tourism through international partnerships and destination promotion. By connecting French event planners with Catalan suppliers, the initiative supports professional networking and regional visibility. Its established format highlights opportunities for hotels, convention bureaux and tourism businesses across Catalonia’s diverse MICE sector.