Croatia gears up to bring maximum tourism in the Mediterranean

 Tuesday, March 21, 2023 


Artificial Intelligence (AI) cannot replace humans, and Croatia can still be a leader in bringing the maximum sustainability of tourism in the Mediterranean.

Such conclusions have been reached in the annual 3T conference for tourism travel and tech, reports.

During the conference, discussions regarding the possibilities of using AI in tourism, among others and how reliable artificial intelligence is.

The Product Manager of Hrvatski Telekom, Igor Marušić, noted that artificial intelligence could be an essential factor in solving the problem of labour shortage while emphasizing that the point is not the implementation of AI in business but that such technology can be used to solve more straightforward tasks as well as inquiries of guests so people can focus and concentrate on solving more complex problems in business.

According to Robert Sedla from the company, Interzero considered that sustainable tourism is far from being fully realized in Croatia.

Last year, these world-renowned sports events brought the tourism sector in Croatia a total of 105 million euros in income. In this year’s edition, authorities in Croatia expect great results from April 20 to April 23.

“The question is why Croatia has too few global events like this, especially in the pre-and post-season; although I don’t like those terms, I prefer to think about the year-round offer of domestic tourism,” Frčko pointed out while noting that such events are followed by many fans from countries worldwide.

Croatian authorities are digging to find new ways in order to bring to the country a large number of foreign visitors.

Recently, authorities in Croatia announced that they are attempting to bring a large number of travellers from China to the country. Following the abolishment of COVID-related restrictions imposed previously by authorities in China, Croatia expects to welcome many Chinese nationals.

The Croatian Bureau of Statistics earlier this month revealed that Croatia’s accommodation establishments registered a total of 229,000 tourist arrivals as well as 602,000 tourist nights in January this year, thus accounting for a surge in the number of arrivals by a total of 32.4 per cent, as well as nights by 19.1 per cent in comparison to January of 2022.

At the same time, the number of domestic tourists stood at 114,000 visitors who spent a total of 253,000 nights, thus marking a surge of a total of 15.0 per cent in the number of tourist arrivals and 3.2 per cent in tourist nights in comparison to January last year’s figures.

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