Washington DC Set to Launch a Unified Travel Information Hub as Brand USA’s ‘Get Facts. Get Going.’ Campaign Helps International Visitors Navigate Entry Requirements: New Update You Need To Know

Written By: Jishnoo Banerjee

Jishnoo Banerjee

A published author with over 9 years of experience in writing, poetry, and novel creation. Starting out on social media, Jishnoo gained recognition for engaging content in both English and Bengali. With a strong background as a news content writer, Jishnoo now contributes to a prestigious global travel magazine. Known for blending creative writing with journalism, the work seamlessly combines artistic expression with insightful reporting across different platforms.

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July 27, 2026 5:57 PM

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Brand USA has introduced a new international information campaign aimed at helping overseas travellers better understand official entry requirements before visiting the United States. Through its “Get Facts. Get Going.” initiative, the destination marketing organisation has launched a centralised online resource that brings together verified information on visas, travel authorisations, customs procedures and biometric border screening.

The initiative comes as international travel to the United States continues to recover, with millions of overseas visitors expected to arrive over the coming years. As travel regulations evolve and digital border technologies become more common, Brand USA says providing clear, official guidance will help reduce confusion and allow travellers to prepare more confidently before departure.

The campaign also supports broader efforts to strengthen confidence in the United States as a welcoming and accessible destination for international visitors.

A Central Source for Official Travel Information

International travel requirements can often vary depending on a traveller’s nationality, visa category and purpose of travel.

Recognising that many visitors search across multiple websites before travelling, Brand USA has developed the “Get Facts. Get Going.” platform to provide one central location where travellers can access accurate and up-to-date guidance sourced from official U.S. Government agencies.

The platform explains key aspects of international travel planning, including visa application processes, travel authorisations, customs procedures, border inspections and frequently asked questions.

By consolidating official guidance into a single resource, Brand USA aims to simplify travel planning while reducing misunderstandings caused by outdated or inaccurate online information.

Helping Travellers Understand Visa Requirements

One of the primary objectives of the campaign is to improve understanding of U.S. visa procedures.

Travellers from different countries may qualify for different entry programmes depending on nationality, travel purpose and eligibility.

The information portal directs visitors to official government guidance explaining visa application procedures, required documentation, interview requirements where applicable and travel authorisation programmes.

Providing clearer explanations helps travellers complete the appropriate application process before travelling and reduces the likelihood of documentation issues during their journey.

Explaining Travel Fees and Entry Procedures

International visitors often have questions regarding government processing fees and travel authorisation costs.

Brand USA’s information initiative provides explanations about official travel-related charges while encouraging travellers to rely on verified government information rather than unofficial third-party sources.

The campaign also explains the role of customs inspections, immigration procedures and arrival processing so travellers understand what to expect when entering the United States.

Improved awareness before departure can contribute to smoother airport experiences and reduce unnecessary uncertainty during travel.

Guidance on Biometric Border Technology

As border technology continues evolving, many travellers are unfamiliar with biometric screening procedures.

The United States has introduced biometric identity verification at many ports of entry to strengthen border security while improving passenger processing efficiency.

Brand USA’s campaign explains how these technologies are used during international arrivals and provides links to official government information regarding traveller privacy, identity verification and border processing.

The initiative aims to reassure visitors by providing factual explanations rather than allowing inaccurate information to circulate through unofficial channels.

Supporting International Tourism Recovery

The launch of the information campaign reflects the continuing recovery of international tourism.

According to official U.S. Government forecasts, overseas visitor numbers are expected to continue increasing during the coming years, supported by expanding air connectivity and major international events.

As more travellers consider visiting the United States, access to reliable information becomes increasingly important.

Clear guidance can encourage visitor confidence while helping tourism businesses welcome international guests with fewer travel-related misunderstandings.

Benefits for the Tourism Industry

The tourism sector depends heavily on travellers having confidence throughout every stage of their journey.

When visitors clearly understand entry procedures before departure, airlines, airports, hotels and tour operators may experience fewer disruptions caused by incomplete documentation or misunderstandings regarding travel requirements.

Tourism organisations also benefit when accurate information helps reduce uncertainty surrounding international travel.

The campaign therefore supports not only travellers but also businesses operating throughout the wider visitor economy.

Collaboration with Government Agencies

Although Brand USA manages destination marketing for the United States, immigration decisions and border procedures remain the responsibility of federal government agencies.

The “Get Facts. Get Going.” initiative therefore complements official information published by organisations such as the U.S. Department of State, U.S. Customs and Border Protection (CBP), the Transportation Security Administration (TSA) and the Department of Homeland Security (DHS).

By directing travellers towards verified government guidance, Brand USA helps ensure visitors receive consistent and reliable information throughout their travel planning process.

This collaborative approach strengthens transparency while promoting responsible international travel.

Digital Information Plays a Growing Role

Modern travellers increasingly rely on digital platforms when researching destinations.

From booking flights and accommodation to checking visa requirements and border procedures, online information has become an essential part of travel planning.

However, inaccurate information shared through unofficial websites or social media can sometimes create confusion.

Brand USA’s initiative responds to this challenge by encouraging travellers to consult authoritative sources before making travel decisions.

Providing accurate digital resources also supports the wider digital transformation taking place across the global tourism industry.

Looking Ahead

As international tourism continues expanding, providing clear and trustworthy travel information will remain an important part of visitor engagement.

Brand USA’s “Get Facts. Get Going.” initiative demonstrates how destination marketing can work alongside government agencies to improve traveller awareness while strengthening confidence in international travel to the United States.

With official guidance on visas, travel authorisations, entry procedures and biometric border technology available through one central platform, overseas visitors are better equipped to prepare for their journeys before departure.

As millions of international travellers continue choosing the United States for business, leisure, education and cultural experiences, access to reliable information will play an increasingly important role in supporting smooth arrivals and positive visitor experiences across the country.