Czech Republic Shines Bright with Groundbreaking BE-A AI Technology in Hotels, Bringing Unmatched Convenience and Personalization to Guests in Prague

Written By: Anirban Bhattacharya

Anirban Bhattacharya

I am a Content Writer at Travel And Tour World, where I have been covering the global travel and tourism industry since June 2024. With five years of experience in digital journalism and SEO-focused content, I specialize in reporting on travel, tourism, aviation, hospitality, railways, and international developments. My work is built on thorough research, fact-checking, and clear, reader-focused reporting that transforms complex industry updates into accurate and accessible news. I am committed to producing credible, informative, and timely content that helps travelers and industry professionals stay informed about the latest trends, destinations, policies, and developments shaping the global travel landscape.

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March 19, 2026 5:17 PM

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Czech Republic, in a groundbreaking move for the Czech hospitality sector, Flae Robotics has officially rolled out its AI-powered phone guest service platform, BE-A, at the Pecr Hotel in Prague. This marks a significant milestone, not just for the hotel, but for the Czech Republic as a whole. As the first hotel in the country to embrace such advanced technology, the Pecr Hotel is setting a new standard for guest service, focusing on automation while maintaining personal touches.

The BE-A platform has been designed to take the burden off hotel staff by automating mundane tasks, such as managing reservations and answering repetitive questions. In doing so, it allows hotel employees to focus on delivering more personalized services to guests. This leap into technological innovation promises to revolutionise the way hotels interact with their guests, providing an AI solution capable of handling a wide array of phone-based requests with efficiency and precision.

The Rise of AI Technology in the Hospitality Sector

The hospitality industry is increasingly embracing cutting-edge technology to enhance customer service. Flae Robotics has recognised this shift, introducing BE-A to streamline hotel operations. This AI-driven service is particularly important in today’s fast-paced, service-oriented environment, where guests demand quick and efficient solutions.

The key to BE-A’s success lies in its ability to handle a variety of phone-based guest interactions with ease. By integrating contextual understanding and advanced AI capabilities, the system can manage up to 90% of repetitive requests. This means that tasks such as confirming, modifying, and cancelling reservations can be handled swiftly by the platform, reducing wait times for guests and improving overall operational efficiency.

Features of the BE-A Phone Service

The BE-A platform is not just a chatbot; it’s an intelligent, highly responsive guest service assistant. It provides end-to-end interaction, from processing bookings during live calls to answering complex queries. If needed, the system can even switch languages automatically, accommodating the diverse international clientele that the Pecr Hotel attracts.

This seamless integration of technology ensures that guests can get the assistance they need, no matter the time of day. Whether it’s confirming a booking or answering questions about amenities, BE-A offers a quick, accurate response—without the delays that typically come with human-operated call centres. And, if there’s a request that BE-A cannot address, it can effortlessly transfer the call to a human receptionist, complete with all the relevant context from the previous conversation. This reduces the need for repetition, enhancing the guest experience.

The Power of Multilingual Support

One of the standout features of the BE-A service is its ability to provide multilingual support. This is crucial in a globalised tourism market, where guests from different countries expect services to cater to their native languages. The AI platform automatically detects the language of the caller and responds accordingly, ensuring a seamless interaction without any barriers.

For international travellers visiting Prague and other parts of the Czech Republic, this feature makes the experience far more user-friendly. As tourism numbers rise, hotel chains and independent properties alike are increasingly focusing on ensuring that their services can be accessed by people from around the world—BE-A is making this vision a reality.

BE-A for Hotel Groups: The BE-A Chain Solution

While the Pecr Hotel is the first to adopt the BE-A platform in Prague, the system is also being tested at a larger scale. Flae Robotics has launched BE-A Chain, a tailored solution for hotel groups and central reservation offices. This extension of the original platform allows multiple properties within a hotel group to share the benefits of BE-A, making it easier to route guest queries based on availability and location.

This solution not only supports the growth of large hotel groups but also enhances the overall guest experience. If one property cannot accommodate a guest, the system can intelligently route the request to another location within the chain, streamlining the process. Currently, H&Hotels Group, which operates several properties in Prague, is piloting this system, further expanding the scope of BE-A’s capabilities.

Transforming Front-Office Operations

The hospitality sector has always relied on the efficiency and warmth of its front-office staff. However, with increasing demands and global competition, hotels must find ways to maintain high standards of service while improving operational efficiency. The introduction of BE-A is helping to strike this balance by automating repetitive tasks, reducing the workload on human staff, and allowing them to focus on what truly matters—creating a personalised, memorable experience for each guest.

This shift towards automation is not just about replacing people with machines; rather, it’s about leveraging technology to enhance human abilities. In this case, BE-A allows front-office staff to spend more time engaging with guests on a personal level, addressing unique needs, and providing high-quality service. The technology is designed to complement human efforts, not replace them, and in doing so, it creates a harmonious blend of automation and personal interaction.

An Exciting Future for Hospitality Technology in the Czech Republic

As the BE-A platform continues to evolve, it’s expected that more hotels in Prague and beyond will adopt the technology. The benefits are clear—faster response times, improved guest satisfaction, and more efficient use of resources. For tourists visiting the Czech Republic, particularly those staying in hotels like the Pecr Hotel, the introduction of BE-A is a game-changer. It sets a new standard for what guests can expect in terms of convenience and service quality.

Looking ahead, Flae Robotics plans to expand the BE-A service to other hotels in the Czech Republic, as well as internationally. The company’s vision is to have its AI-driven phone guest service platform become a staple in hotels around the world, reshaping the way hotels operate and interact with their guests. The BE-A system has the potential to significantly improve the guest experience in the hospitality sector, setting a new benchmark for technology-driven customer service.

The Czech Republic’s introduction of BE-A at the Pecr Hotel represents a significant leap forward in the use of technology within the hospitality industry. By automating repetitive front-office tasks, BE-A is allowing hotels to focus on what truly matters—delivering high-quality, personalized service to guests. The potential for BE-A to transform the hospitality landscape is immense, and as the platform expands to other hotels and hotel chains, it is likely that this innovation will become a hallmark of the modern hotel experience.