DCT Abu Dhabi and Amadeus Strengthen Partnership to Boost Tourism by Sixty Percent with New AI-Powered Campaigns Expanding Global Reach

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In a bid to increase Abu Dhabi’s international tourism base, the Department of Culture and Tourism – Abu Dhabi has signed an extended partnership with Amadeus, a leading provider of technology for the travel industry. Announced during the London-based World Travel Market, the revamped cooperation will adopt AI-powered programmatic campaigns to boost tourism traffic to Abu Dhabi by 60%. Conceived to inspire active travelers in their quest for their next destination, these campaigns will have a more varied audience demographic and target audiences that perhaps would not have otherwise considered Abu Dhabi as a destination.

The new drive aims to broaden Abu Dhabi’s tourism appeal to more people by offering special journeys tailored to the visitor’s interests. From cultural experiences and luxury leisure to adventure tourism, the AI-powered campaigns will segment the tourists and make sure that every diverse attractions portfolio of the emirate is showcased to potential visitors across the globe.

Personalizing the Abu Dhabi Experience for Global Travelers

The collaboration between DCT Abu Dhabi and Amadeus Digital Media will allow Abu Dhabi Tourism to tap into data-driven insights that enable the creation of personalized travel experiences. Instead of generic recommendations, tourists will be offered customized itineraries that match their interests—be it visiting historic landmarks like the Sheikh Zayed Grand Mosque, enjoying adventure sports in the desert dunes, or relaxing at luxury resorts on the Corniche.

“By leveraging Amadeus’ advanced technology and its extensive global reach, we are not only targeting new audiences but also positioning Abu Dhabi as a year-round destination for travelers seeking diverse, high-quality experiences,” said Saleh Mohamed Al Geziry, Director-General for Tourism at DCT Abu Dhabi.

Expanding Abu Dhabi’s Tourism Reach Through Digital Innovation

One of the key aspects of the partnership is the use of programmatic advertising to target specific tourist segments, ensuring that Abu Dhabi’s tourism offerings—ranging from cultural heritage and beach resorts to family-friendly activities and adventure tourism—reach the right audience. This approach will help create brand awareness for Abu Dhabi in emerging markets, particularly those where the destination has yet to gain significant recognition.

The partnership is designed to be a win-win for tourism stakeholders, including hotels, tour operators, and local attractions, who will benefit from the increase in bookings and visibility provided by Amadeus’ global platforms. As Abu Dhabi works to expand its international tourism presence, it is set to become a top destination for cultural tourists, business travelers, and luxury vacationers alike.

A Key Step in Abu Dhabi’s Tourism Strategy 2030

This renewed collaboration is part of Abu Dhabi’s broader Tourism Strategy 2030, a long-term plan to establish the emirate as a leading global tourism hub. By using cutting-edge technology, the partnership with Amadeus will help DCT Abu Dhabi achieve its ambitious tourism goals of increasing both visitor numbers and tourism revenue. The initiative also supports Abu Dhabi’s commitment to offering year-round attractions, with a particular emphasis on diverse tourism offerings such as eco-tourism, sports tourism, and cultural experiences.

“We aim to build destination awareness not only in established markets but also in new, emerging ones. This collaboration is pivotal to the growth of Abu Dhabi’s tourism sector,” said Al Geziry. The campaign will highlight Abu Dhabi’s authentic culture, breathtaking landscapes, and luxury hospitality, which appeal to tourists seeking both relaxation and exploration.

Empowering Tourism Through Personalized Digital Journeys

The collaboration between DCT Abu Dhabi and Amadeus brings a new dimension to tourism marketing by focusing on personalized digital journeys for travelers. The integration of AI technology into the tourism sector allows Abu Dhabi to go beyond traditional marketing methods and engage with tourists in a way that resonates with their unique preferences and travel behaviors. By reaching visitors at the right time and with the right message, the partnership will boost booking conversions and help tourism authorities optimize their outreach efforts.

Jan Tissera, President of International, Global Accounts and Destinations, Hospitality at Amadeus, emphasized that this collaboration aligns with the shared goal of transforming the tourism experience for today’s global traveler. “By combining Amadeus technology with DCT Abu Dhabi’s strategic vision, we are setting new standards for tourism excellence and creating meaningful, personalized experiences for visitors.”

Abu Dhabi’s Unique Tourism Offerings to Be Promoted Globally

The partnership will also focus on promoting the unique tourism offerings that set Abu Dhabi apart from other destinations. These include not only the luxury experiences and modern attractions that are synonymous with the city but also its rich cultural heritage. From the historic Qasr Al Hosn and Al Ain’s UNESCO-listed sites to the Liwa Oasis and the desert dunes, Abu Dhabi offers a multifaceted tourism experience that appeals to a wide variety of travelers.

In addition, the emirate’s growing reputation as a sports tourism hub will be highlighted through campaigns targeting adventure seekers interested in desert safaris, cycling, mountain biking, and other outdoor activities.

A Growing Tourism Economy and Sustainable Growth

The DCT Abu Dhabi-Amadeus partnership will also play an essential role in ensuring sustainable tourism growth in the emirate. By using data-driven campaigns, both parties aim to promote responsible travel, encouraging tourists to explore the emirate in ways that respect the environment and local communities. This aligns with Abu Dhabi’s commitment to sustainable development, which is an increasingly important factor for today’s conscious travelers.

With Amadeus’ global reach and advanced tourism marketing tools, this collaboration is set to significantly boost Abu Dhabi’s tourism economy, generating more jobs, creating economic opportunities, and raising the city’s profile as an international destination.

Abu Dhabi Sets New Standards in Tourism Innovation

The renewed partnership with Amadeus will see DCT Abu Dhabi redefine the way the world explores and experiences the emirate. This cooperation will not only provide massive visitor number increases but also establish Abu Dhabi as one of the most innovative destinations in the world, thanks to AI technology, data insight, and personalized marketing. The initiative underlines Abu Dhabi’s determination to stay competitive in the changing face of world tourism, in order for its offerings to be appealing to the traveler of today and further shape the future of UAE tourism.