GLō Best Western Opens 80-Room Olive Branch Hotel Near Memphis as Demand Grows Across DeSoto County

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

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August 27, 2026 7:31 PM

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GLō Best Western opens an 80-room Olive Branch hotel near Memphis, as demand grows across DeSoto County, offering travellers modern stays, easy access and amenities built for business and leisure.

BWH Hotels has opened the new GLō Best Western Olive Branch, bringing an 80-room contemporary hotel to one of Mississippi’s rapidly expanding communities.

GLō Best Western opens an 80-room Olive Branch hotel near Memphis, as demand grows across DeSoto County. The new hotel brings contemporary accommodation to a fast-expanding market. Meanwhile, its strategic location gives business and leisure travellers convenient access to Memphis and surrounding attractions. The property also adds amenities designed around comfort, connectivity and relaxation. As Olive Branch continues to attract companies, sports events and visitors, hotel demand is rising. Therefore, the new Best Western property arrives at a critical moment. It strengthens local accommodation capacity while giving travellers another modern choice near Memphis. For DeSoto County, the opening signals continued momentum.

Located at 8853 Midsouth Drive in Olive Branch, the property is positioned to serve both business and leisure travellers visiting the Memphis metropolitan area. Its arrival reflects the growing accommodation needs of DeSoto County, where logistics, healthcare, manufacturing and sports-related activity are supporting continued commercial expansion.

A New Hotel for a Growing Market

The GLō Best Western Olive Branch has been designed around the brand’s modern suburban hotel concept. The property combines contemporary interiors with artwork inspired by the surrounding region, giving the hotel a stronger local identity.

Its amenities are designed for both work and downtime. Guests have access to a fitness centre overlooking the outdoor swimming pool, while outdoor areas include shaded seating under a pergola, grilling stations and a fire pit.

These features are particularly relevant to travellers seeking a hotel that offers more than a conventional room and breakfast experience. The layout encourages guests to work, exercise, relax and socialise without having to leave the property.

Strategic Position Outside Memphis

The hotel’s location is central to its appeal. Olive Branch sits within the wider Memphis logistics ecosystem, giving business travellers access to major employers, distribution networks and commercial activity.

At the same time, the property offers a base for visitors exploring attractions beyond the city. Guests can reach Clarksdale’s renowned blues heritage, Southern culinary destinations, literary landmarks, Ole Miss athletics and youth sports events within the broader regional travel corridor.

That combination gives the hotel a diversified customer base rather than relying exclusively on conventional corporate demand.

Business and Sports Tourism Drive Demand

Yogi DeSoto Corporation owns and operates the hotel, while Patel Construction built the property. Managing Partner Chintu Patel said the group was attracted by Olive Branch’s economic growth, expanding business landscape and rising demand from travellers visiting the Memphis region.

Youth sports are another important demand driver. Tournament-related travel can create concentrated accommodation requirements, particularly in suburban markets where families often prioritise convenient access, parking and recreational facilities.

For Olive Branch, additional hotel capacity therefore supports both the local economy and the wider visitor infrastructure serving the Memphis region.

Added Value for Best Western Rewards Members

Guests staying at GLō Best Western Olive Branch can also participate in Best Western Rewards. Members can earn points that do not expire and redeem them for rewards including free nights at participating BWH Hotels properties, airline miles and gift cards.

The loyalty programme adds another incentive for repeat and business travellers who already use the Best Western network.

Why the Opening Matters

The opening comes as Olive Branch continues to develop as a major suburban business and logistics location. Rather than competing directly with the dense urban hotel environment of Memphis, the new property targets travellers who want proximity to the metropolitan area while staying in a less congested setting.

For BWH Hotels, the launch also demonstrates the continued relevance of contemporary select-service accommodation in high-growth suburban markets. For Olive Branch, the 80-room addition expands its hotel inventory while supporting business travel, leisure visits and sports tourism.

The result is a property positioned at the intersection of regional commerce and tourism, giving travellers a modern base from which to explore both Olive Branch and the wider Memphis-area destination.

The GLō Best Western Olive Branch opened because Olive Branch is experiencing strong commercial and visitor growth. The answer to rising accommodation demand is an 80-room hotel designed for modern travellers. Its location near Memphis gives business guests access to logistics, manufacturing, healthcare and distribution activity, while leisure visitors can explore regional attractions. The property’s pool, fitness centre and outdoor social spaces further broaden its appeal. Youth sports also provide an important source of visitor demand. Ultimately, the hotel strengthens Olive Branch’s accommodation supply while giving travellers an alternative to staying in Memphis itself. Its opening reflects the area’s expanding economic and tourism role.

The cause behind the opening is clear: Olive Branch and DeSoto County continue to attract business, leisure and sports travellers. The answer is the new 80-room GLō Best Western, which expands accommodation capacity near Memphis. Its modern design, outdoor amenities, pool and fitness facilities give guests practical reasons to choose the property. Furthermore, its location connects visitors with major employment centres, logistics networks and regional attractions. As demand grows, the hotel provides a timely alternative to accommodation in central Memphis. Ultimately, the opening reflects the wider economic momentum across DeSoto County and strengthens its ability to serve an increasingly diverse visitor market.