Kevin Briggs Takes Charge as General Manager of AC Hotel Beverly Hills

Kevin Briggs has been appointed as General Manager at AC Hotel Beverly Hills, bringing more than two decades of hospitality experience and extensive expertise in luxury and lifestyle hotel operations across the Los Angeles market. In his new role, Briggs will oversee hotel operations, guest experience, team leadership, financial performance and community engagement, while supporting the continued growth and positioning of the property. Briggs has been with Azul Hospitality Group since 2019 and most recently served as General Manager of The Glenmark, Glendale, A Tribute Portfolio Hotel. During that tenure, hotel operations and business strategy were overseen while the property was developed as a destination for travellers and the surrounding community. A hands-on, people-first leadership approach has been associated with his management style, with emphasis placed on team culture, guest experience and connections with local communities. At The Glenmark, partnerships with local artists were championed and programming was introduced to connect the hotel with Glendale’s creative community. Before joining Azul Hospitality Group, Briggs spent eight years with OLS Hotels & Resorts, including service as General Manager of The Grafton on Sunset. Earlier leadership positions were held at Hotel Palomar in Westwood and Le Montrose Suite Hotel in West Hollywood. Briggs holds a Business Management degree from Monroe Community College.

What role has Kevin Briggs taken?

Kevin Briggs has been appointed General Manager of AC Hotel Beverly Hills, where responsibility for hotel operations and overall property performance will be assumed.

His remit will include guest experience, team leadership, financial performance and community engagement.

What experience does Briggs bring?

Briggs brings more than 20 years of hospitality experience, including extensive work across luxury and lifestyle hotels in the Los Angeles market.

His career has included senior management positions with Azul Hospitality Group and OLS Hotels & Resorts, alongside earlier leadership roles at several Los Angeles-area properties.

What was his previous role?

Before joining AC Hotel Beverly Hills, Briggs served as General Manager of The Glenmark, Glendale, A Tribute Portfolio Hotel.

During his tenure, operational and business strategies were overseen while the hotel’s position as a destination for travellers and local residents was developed.

What is his leadership approach?

Briggs is associated with a hands-on, people-first leadership style. Team culture, guest experience and meaningful community connections have been placed at the centre of his management approach.

At The Glenmark, partnerships with local artists were developed and programming was introduced to strengthen links between the hotel and Glendale’s creative community.

Which areas will be covered?

What experience does he have with Azul Hospitality Group?

Briggs has been with Azul Hospitality Group since 2019. His most recent assignment at The Glenmark involved responsibility for hotel operations and business strategy.

The role also provided experience in building relationships between a hotel and its surrounding community through partnerships and locally focused programming.

What was his experience before Azul?

Before joining Azul Hospitality Group, Briggs spent eight years with OLS Hotels & Resorts. His responsibilities included serving as General Manager of The Grafton on Sunset.

Earlier in his career, leadership positions were held at Hotel Palomar in Westwood and Le Montrose Suite Hotel in West Hollywood.

How will community engagement feature?

Community engagement will form part of Briggs’ responsibilities at AC Hotel Beverly Hills. His previous experience included collaborations with local artists and programmes designed to connect hotel guests with the surrounding creative community.

That experience provides a foundation for developing relationships between the Beverly Hills property and its local environment.

What is AC Hotels’ wider brand presence?

AC Hotels by Marriott operates more than 175 hotels across more than 25 countries and territories. The brand focuses on purposefully designed spaces intended to combine form and function.

The AC Lounge is a notable component of the brand concept, providing spaces for guests and local visitors to work, collaborate and socialise.

What is Briggs’ educational background?

Briggs is a graduate of Monroe Community College, where he earned a degree in Business Management.

His professional background has subsequently been developed through senior hotel management positions across the Los Angeles market.

What happens next?

Briggs will oversee operations at AC Hotel Beverly Hills, with responsibility extending across guest experience, team leadership, financial performance and community engagement.

His experience across luxury and lifestyle properties, combined with his people-first management approach and local market knowledge, will be applied to the hotel’s continued growth and positioning.