Peru and More Countries to Attend at Connections Luxury UK & Ireland 2026

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

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August 31, 2026 5:59 PM |

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Peru and more countries are set to draw attention at Connections Luxury UK & Ireland 2026 in London, where global travel brands and tourism leaders will meet for a powerful luxury industry showcase.

Peru and more countries are putting luxury travel firmly in the spotlight as Connections Luxury UK & Ireland 2026 prepares to take over London from 20–23 September. The event will bring together 120 global luxury travel suppliers and 120 regional buyers, creating a highly focused tourism marketplace.

Importantly, Peru has already featured through Sats Peru at the previous UK & Ireland edition, while the organiser has yet to release a complete country-by-country list for 2026. Nevertheless, the international supplier mix is expected to make the event a major meeting point for travel companies targeting affluent UK and Irish travellers. The London programme will combine business meetings, networking and immersive experiences.

Connections Luxury UK & Ireland 2026 will bring around 240 core B2B participants to London from 20–23 September, comprising 120 global luxury travel suppliers and 120 luxury travel buyers, with hotels, DMCs, tourist boards, cruise companies and transport providers represented.

London Becomes the Focus of Luxury Travel

London is preparing for a significant gathering of the international luxury travel industry as Connections Luxury UK & Ireland 2026 arrives in the capital from 20–23 September, bringing carefully selected tourism businesses and travel buyers together for four days of meetings, networking and destination experiences. Unlike a traditional mass-market exhibition, the event is structured around highly targeted business relationships, giving luxury travel brands direct access to buyers who influence premium holidays, bespoke itineraries and high-value tourism spending.

The event is expected to unite 120 global luxury travel suppliers with 120 regional luxury travel buyers, creating a core participant base of approximately 240 industry professionals. Connections positions the forum as a highly curated business platform, where travel companies can develop commercial relationships while tourism destinations and hospitality brands compete for attention from influential travel designers and advisors.

120 Global Suppliers Set to Drive the Event

The supplier side represents one of the strongest reasons the 2026 gathering matters to the wider travel and tourism sector, with the organiser identifying 120 global luxury travel suppliers for the London edition. These suppliers cover major segments of premium tourism, including luxury hotels, destination management companies, tourist boards, cruise companies and transportation providers, creating a broad platform for buyers searching for new products and experiences.

The event is not presented as a conventional public exhibition, so describing the 120 suppliers simply as “exhibitors” can be misleading, even though they effectively represent the commercial supply side of the forum. Connections instead focuses on curated participation and pre-arranged meetings, allowing tourism businesses to concentrate on qualified commercial prospects rather than relying on large volumes of passing visitors.

International Tourism Meets UK and Irish Demand

The geographic structure of the event reveals another important trend in luxury travel, because 85% of the participating buyers are expected to come from the UK and Ireland while the remaining 15% are from the rest of the world. Applied to the stated 120-buyer audience, that represents approximately 102 UK and Irish buyers and 18 international buyers, although those figures are calculated from the published percentages rather than separately confirmed headcounts.

For global tourism suppliers, this creates a highly focused opportunity to enter or strengthen the UK and Irish luxury travel market. For British and Irish travel designers, meanwhile, the international supplier base provides an opportunity to discover new hotels, destinations, cruises, transportation products and destination experiences that can subsequently be incorporated into tailor-made travel programmes.

Why the 240-Participant Model Matters

Connections Luxury UK & Ireland 2026 demonstrates how business-to-business tourism events are increasingly shifting away from sheer attendance numbers towards measurable commercial engagement. The approximately 240 core participants are selected around business relevance, with one-to-one meetings, networking opportunities and experiential activities designed to turn conversations into long-term partnerships.

This model can be particularly valuable for luxury travel because high-value tourism is rarely driven by a single transaction or a standardised package. Buyers need confidence in suppliers, destination knowledge, service quality and personal relationships before recommending premium travel products to demanding clients, making direct industry engagement an important component of luxury tourism development.

London’s Strategic Advantage

The decision to stage the 2026 edition in London also gives the event considerable significance, as the capital remains one of Europe’s most important international travel and tourism hubs. Its connectivity, concentration of luxury hospitality businesses and extensive network of travel professionals make London a natural meeting point for companies targeting affluent travellers from Britain and international markets.

The programme uses several high-profile London locations, including The Londoner as the buyer host hotel and 8 Northumberland Avenue as the principal meeting venue. Additional experiences are scheduled at locations including 12th Knot at Sea Containers London, the Honourable Society of Lincoln’s Inn and aboard the Dixie Queen on the Thames, adding a destination-experience dimension to the business programme.

From Meetings to Commercial Opportunities

A central feature of Connections Luxury is its structured appointment system, which gives participants the ability to prioritise the industry contacts they most want to meet. Buyers can identify “Must-meets” and other preferred contacts, allowing the resulting agenda to focus on relationships with the strongest potential relevance to their travel businesses.

That approach can help suppliers maximise their time while giving buyers access to a concentrated selection of tourism products. In an increasingly competitive travel market, where luxury consumers expect distinctive experiences, personalised service and seamless journeys, such focused networking can become commercially valuable for hotels, DMCs, destinations, cruise operators and transport companies.

“Connections Luxury UK & Ireland 2026 arrives at an important moment for global travel and tourism, because luxury consumers are increasingly looking for meaningful, personalised and professionally designed experiences rather than conventional holidays. Bringing 120 international suppliers together with 120 carefully selected buyers in London creates a powerful environment for commercial partnerships, destination discovery and new tourism opportunities. The event also demonstrates how modern travel trade gatherings are becoming more focused on quality, relevance and measurable relationships. London is an excellent setting for this conversation, and the combination of global suppliers, UK and Irish buyers and immersive experiences should generate valuable momentum for the luxury travel sector across Europe and beyond.”— Anup Kumar Keshan, Editor-in-Chief, Travel And Tour World

What the Event Means for Tourism

The significance of Connections extends beyond the four-day programme because the relationships developed during the event can influence future tourism flows. When travel advisors discover new destinations, hotels and experiences through direct conversations with suppliers, those relationships can eventually translate into new itineraries and additional visitor spending.

For tourism boards and destination companies, the event also provides an opportunity to position destinations within the premium travel market. Luxury tourism typically generates substantial economic value through accommodation, dining, transportation, activities and high-end experiences, making specialist trade connections particularly important for destinations seeking higher-value visitors.

Luxury travel demand is becoming increasingly international, while destinations and specialist suppliers are seeking stronger relationships with high-value UK and Irish buyers. Answer: Connections Luxury UK & Ireland 2026 is designed to meet that demand by connecting 120 global suppliers with 120 regional buyers through invitation-only meetings and experiences. Reason: London offers exceptional international connectivity and remains a powerful centre for premium travel commerce, making it an effective platform for destinations such as Peru and other international markets seeking new business. Peru’s previous participation through Sats Peru demonstrates the country’s connection with the event, although the organiser has not yet confirmed Peru as a 2026 supplier in its public materials.

Connections Luxury UK & Ireland 2026 is shaping up to be an important moment for international travel and tourism, with London preparing to host a concentrated gathering of luxury industry decision-makers from 20–23 September. The event will feature 120 global luxury travel suppliers and 120 regional buyers, while its 85% UK and Ireland and 15% Rest of World buyer split underlines the importance of the British and Irish luxury travel market. Peru has a clear connection to the event through Sats Peru’s participation in the previous edition, but a complete 2026 country list remains unpublished. That distinction matters for accurate reporting. Even so, the event’s international structure, curated appointments and focus on long-term relationships could create valuable opportunities for Peru and other destinations seeking stronger tourism business from affluent travellers. London therefore becomes more than a venue; it becomes a strategic gateway for global luxury travel partnerships.

Frequently Asked Questions

When is Connections Luxury UK & Ireland 2026?

Connections Luxury UK & Ireland 2026 will take place from 20–23 September 2026 in London, UK, bringing together luxury travel suppliers and buyers for a curated B2B programme.

How many suppliers are expected?

The organiser expects 120 global luxury travel suppliers to participate, covering sectors such as luxury hotels, DMCs, tourist boards, cruise companies and transportation providers.

How many buyers are expected?

The event is expected to welcome 120 luxury travel buyers, producing a core community of approximately 240 buyers and suppliers.

Which countries are exhibiting?

Connections describes the supplier community as global, but a definitive public country-by-country exhibitor list for 2026 has not been released. Therefore, individual countries should not be presented as confirmed exhibitors unless they are verified through the organiser’s official materials.

Is this a public tourism exhibition?

No. Connections Luxury UK & Ireland is primarily a curated B2B travel trade forum, rather than a conventional consumer tourism exhibition, with emphasis on pre-arranged meetings and professional networking.

Why is the London event important?

The London edition creates a focused meeting point between international luxury tourism suppliers and predominantly UK and Irish buyers. Its structure gives businesses an opportunity to develop partnerships that could influence future premium travel sales, destination promotion and tourism flows.

Connections Luxury UK & Ireland 2026 is positioned to make London an important meeting point for the luxury travel and tourism industry in September, with 120 global suppliers and 120 buyers forming the event’s core professional audience. Its emphasis on targeted meetings rather than mass attendance reflects a broader evolution in travel trade events, where commercial relevance, relationship building and access to qualified buyers increasingly matter more than headline visitor volumes.

For hotels, destinations, DMCs, cruise companies and transport providers, the event offers a concentrated route into the UK and Irish luxury travel market. With London providing the international backdrop, Connections Luxury UK & Ireland 2026 could become an important catalyst for new tourism partnerships, premium travel products and stronger cross-border business relationships.