PCEC Now Welcomes An Evening on Broadway as West Australian Symphony Orchestra Brings Global Musical Theatre Classics to Western Australia: Read More to Know

Written By: Minal Aditi Lakra

Minal Aditi Lakra

I graduated with a degree in Finance from the University of Calcutta and further strengthened my financial expertise by pursuing both the Chartered Accountancy (CA) and Certified Financial Planner (CFP) programs. Over the past decade, I have dedicated myself to building a career aligned with my long-term professional aspirations, combining analytical thinking with strategic communication. Currently, I work as a Public Relations Strategist at Travel And Tour World (TTW), a global travel media platform that connects industry leaders with travelers worldwide. My role involves translating the vision, insights, and innovations of tourism stakeholders—including governments, tourism boards, airlines, hospitality brands, and event organizers—into compelling stories that inform, inspire, and influence global travel audiences. Through strategic storytelling and media engagement, I help bridge the gap between industry leadership and evolving traveler expectations.

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July 14, 2026 7:51 PM

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The Perth Convention and Exhibition Centre (PCEC) is set to welcome audiences on 24 July 2026 as the West Australian Symphony Orchestra (WASO) presents An Evening on Broadway, a concert celebrating some of the world’s most beloved musical theatre productions. While not a trade exhibition or corporate conference, the performance demonstrates how major convention and exhibition venues are increasingly diversifying their event calendars, strengthening cultural tourism and contributing to Western Australia’s visitor economy.

Hosted in PCEC’s Riverside Theatre, the performance showcases the versatility of Australia’s only purpose-built convention and exhibition centre located within a capital city’s central business district. Alongside hosting international conferences, business meetings, exhibitions and incentive events throughout the year, the venue has become an important destination for large-scale entertainment, enabling Perth to attract visitors seeking premium cultural experiences.

The concert will feature the West Australian Symphony Orchestra, conducted by Jessica Gethin, with acclaimed vocalists Amy Manford and Josh Piterman. Together they will perform orchestral arrangements and celebrated songs from internationally renowned productions including Les Misérables, The Phantom of the Opera, West Side Story, Evita and The Sound of Music. These productions continue to enjoy worldwide recognition, making the programme appealing not only to local audiences but also to interstate and international visitors who appreciate musical theatre.

Although An Evening on Broadway is not an international trade event with exhibitors or official country delegations, it reflects an important trend across the global Meetings, Incentives, Conferences and Exhibitions (MICE) sector. Convention centres are increasingly evolving into multi-purpose venues capable of accommodating business events, concerts, theatrical performances, gala dinners and community gatherings under one roof. This flexibility enables destinations to maximise venue utilisation throughout the year while broadening their tourism appeal beyond corporate travellers.

For Perth, cultural performances of this calibre complement the city’s growing reputation as a destination capable of hosting world-class conferences and business events. Delegates attending conventions often extend their stay to experience local attractions, arts and entertainment, while leisure travellers are increasingly planning trips around performances and festivals. Such events therefore contribute to longer visitor stays, greater expenditure across accommodation, dining and retail, and stronger demand for transport services.

The strategic location of the Perth Convention and Exhibition Centre further enhances its appeal. Situated along the Swan River and connected directly to Perth’s central business district, the venue offers convenient access to hotels, restaurants, shopping precincts and public transport. Visitors attending An Evening on Broadway can easily explore nearby attractions including Elizabeth Quay, Kings Park and Botanic Garden, the Art Gallery of Western Australia and the city’s vibrant waterfront precinct, adding further value to their visit.

International accessibility also supports Perth’s position as a leading events destination. Perth Airport provides direct connections to numerous domestic destinations as well as international gateways across Asia, the Middle East and Europe through airlines including Qantas, Virgin Australia, Singapore Airlines, Emirates and Qatar Airways. These connections make Western Australia increasingly accessible for both leisure visitors and business travellers attending events at PCEC.

The performance also highlights the strength of Western Australia’s cultural sector. The West Australian Symphony Orchestra has built a reputation for presenting internationally acclaimed orchestral performances while collaborating with distinguished conductors and performers. Under Jessica Gethin’s direction, audiences can expect an evening celebrating Broadway’s rich musical heritage through powerful orchestral interpretations and outstanding vocal performances.

Featured soloists Amy Manford and Josh Piterman have earned international recognition through their appearances in major West End productions, particularly The Phantom of the Opera. Their involvement brings an additional international dimension to the concert, reflecting the enduring global appeal of musical theatre while reinforcing Perth’s ability to attract artists with international experience.

Unlike exhibitions or conventions that publish exhibitor numbers, delegate statistics and participating countries, An Evening on Broadway is designed primarily as a live cultural performance. Consequently, official attendance forecasts, exhibitor lists and international delegation figures have not been released by either WASO or the Perth Convention and Exhibition Centre. Nevertheless, the event is expected to attract a diverse audience comprising local residents, interstate visitors, musical theatre enthusiasts, students, families and tourists exploring Western Australia during the Australian winter season.

Beyond the performance itself, the event contributes to Perth’s broader visitor economy. Hotels located within and around the central business district are likely to benefit from increased overnight stays, while restaurants, cafés, bars and local retailers may experience additional spending from concertgoers. Taxi operators, rideshare services and public transport providers also benefit from heightened visitor activity associated with major performances held at the convention centre.

The event also demonstrates the increasingly important relationship between culture and destination marketing. Cities competing for international visitors are recognising that memorable experiences extend beyond iconic landmarks. High-quality performing arts programmes enhance a destination’s brand, encourage repeat visitation and support year-round tourism by providing compelling reasons to travel outside peak holiday periods.

For Western Australia, this approach complements broader efforts to position Perth as a vibrant destination capable of combining business events with cultural experiences. As convention centres continue expanding their programming beyond traditional exhibitions and conferences, performances such as An Evening on Broadway reinforce the role of entertainment in strengthening the visitor economy while showcasing the versatility of modern event venues.

With internationally recognised repertoire, accomplished performers and one of Australia’s premier convention venues, An Evening on Broadway represents more than an evening of entertainment. It illustrates how cultural programming can support tourism, enrich the visitor experience and reinforce Perth Convention and Exhibition Centre‘s growing role as a year-round hub for business events, live performances and destination-led experiences in Western Australia.