USA’s Myrtle Beach Set for a Luxury Tourism Boost as Hilton Grand Vacations Unveils New Ocean Reserve Resort

Image generated with Ai

Hilton Grand Vacations Inc. has begun the development of Ocean Reserve, an oceanfront resort in Myrtle Beach, South Carolina. The Ocean Reserve will offer guests enhanced vacation experiences. The developer’s construction of the resort will also solidify Hilton Grand Vacations Inc.’s presence in one of the United States’ most popular coastal holiday markets as it will be their eighth resort in South Carolina and will also be their fourth in Myrtle Beach.

Located beside Ocean 22, a Hilton Grand Vacations Club property, Ocean Reserve is designed to offer travellers a premium beachfront escape combining spacious accommodation, modern resort facilities and direct access to Myrtle Beach’s famous coastline. The new development reflects the continued growth of vacation ownership and experiential travel demand, as more travellers seek flexible stays with the comfort and convenience of residential-style resorts.

New Oceanfront Resort Set to Redefine Myrtle Beach Holiday Experiences

Ocean Reserve will introduce a sophisticated resort concept focused on comfort, space and memorable coastal experiences. The property will feature 227 suites, including one-, two- and three-bedroom accommodation options created for families, couples and groups travelling together.

Each suite will include full kitchens and private in-unit washers and dryers, providing guests with the convenience of a home-style stay while enjoying the services and amenities of a luxury resort. The development will also feature expansive presidential suites offering panoramic views of the Atlantic Ocean, adding an exclusive accommodation option for guests seeking a more elevated holiday experience.

The resort’s design aims to support different types of travellers, from short leisure breaks to extended family vacations. With larger living spaces and practical facilities, Ocean Reserve will cater to the growing demand for flexible accommodation that combines hotel-quality services with the comfort of a private residence.

Fourth Myrtle Beach Property Strengthens Hilton Grand Vacations’ South Carolina Network

The launch of Ocean Reserve represents another major milestone in Hilton Grand Vacations’ expansion strategy within South Carolina. Once completed, the property will become the company’s fourth resort in Myrtle Beach and its eighth location across the state.

The project also marks the sixth development partnership between Hilton Grand Vacations and Strand Capital Group, continuing a collaboration focused on creating high-quality vacation ownership destinations.

Myrtle Beach remains one of the most recognised coastal destinations on the East Coast, attracting visitors with its long sandy beaches, entertainment attractions, golf courses, dining options and family-friendly experiences. The addition of Ocean Reserve is expected to further strengthen the region’s position as a leading holiday destination for domestic and international travellers.

Resort Amenities Designed for Families, Couples and Multigenerational Travellers

Ocean Reserve will provide a wide range of facilities designed to create a complete resort experience. Planned amenities include an indoor swimming pool, rooftop pool deck, bar, deli, fitness centre and a multi-purpose activity area.

The rooftop pool area will offer guests spectacular Atlantic Ocean views, creating a relaxing space for visitors to enjoy the coastal surroundings. The combination of leisure, wellness and dining facilities will allow guests to spend more time within the resort while also exploring Myrtle Beach’s attractions.

One of the key features of Ocean Reserve will be its connection with neighbouring Ocean 22. Guests and members staying at both properties will benefit from a campus-style experience, allowing access to amenities across both resorts. This integrated approach will provide additional flexibility and a wider range of facilities for holidaymakers.

The resort’s design reflects the changing expectations of modern travellers who increasingly value experiences, convenience and shared spaces that allow families and groups to enjoy holidays together.

Construction Underway with Opening Planned for 2028

Construction on Ocean Reserve began in December 2025 at the strategic location of 23rd Avenue North and North Ocean Boulevard in Myrtle Beach. The resort is scheduled to welcome guests during the second quarter of 2028.

Sales for the property began in July 2026, allowing future members and travellers to secure access to the upcoming vacation destination ahead of its official opening.

The development will add a significant new accommodation option to Myrtle Beach’s expanding tourism landscape. As visitor demand continues to grow for coastal destinations offering premium experiences, Ocean Reserve is positioned to become a major addition to the region’s hospitality sector.

Prime Location Offers Easy Access to Myrtle Beach Attractions

Beyond its oceanfront setting, Ocean Reserve will provide convenient access to Myrtle Beach’s extensive collection of attractions. Guests will be close to popular restaurants, shopping districts, entertainment venues and outdoor activities that make the destination a favourite among holidaymakers.

The resort will also be located near the celebrated “Golden Mile”, a scenic stretch of Myrtle Beach coastline known for its peaceful atmosphere, natural beauty and attractive beachfront environment.

Myrtle Beach has long been recognised as a destination that combines relaxation with entertainment. Visitors can enjoy miles of beaches, water activities, cultural attractions, golf experiences and vibrant dining scenes throughout the year.

With its prime location, spacious suites and extensive amenities, Ocean Reserve is expected to provide a new level of vacation accommodation for travellers seeking a premium seaside getaway.

A New Chapter in Myrtle Beach’s Growing Tourism Story

The arrival of Ocean Reserve highlights the continued evolution of Myrtle Beach as a leading leisure destination in the United States. The resort will combine oceanfront living, modern facilities and flexible accommodation solutions to meet the needs of today’s travellers.

As Hilton Grand Vacations continues expanding its portfolio, the new property represents another step in delivering destination-based experiences that focus on comfort, quality and long-term guest satisfaction.

When Ocean Reserve opens in 2028, it will add a fresh hospitality landmark to Myrtle Beach’s coastline while offering travellers a new way to experience one of America’s most popular beach destinations.