Image generated with Ai
With the first ever complete redesign of the uniform in the history of the airline, Peach Aviation is set to showcase its fresh new uniform for its cabin crew, flight crew, and ground staff who will wear the redesigned uniforms from the very beginning of October 1, 2026. These beige, pink, and brown uniforms will be part of Peach Aviation’s 15th anniversary brand renewal that offers customers a completely new experience on the ground and in the air with the renewed counters, logo, and aircraft livery.
As for the customers, they will see the change at the check-in counters, gates, and during their flights. At the same time, Peach Aviation does not plan on making any changes to the pricing, routes, baggage allowance, boarding process, and schedule as part of this uniform unveiling.
Peach announced the uniform overhaul on September 3, describing it as the first complete renewal of staff attire since the low-cost airline began operations in 2012. The redesign covers cabin crew, pilots and ground staff, bringing a more unified look to the teams passengers encounter throughout their journey.
The collection is part of Peach’s larger 15th-anniversary rebrand, which began on April 1, 2026. The airline has already started applying its new identity across airport environments, digital platforms and other customer-facing materials.
Advertisement
Advertisement
| Employee group | New uniform change |
|---|---|
| Cabin crew | New shared design with ground staff, dress option, flexible garment combinations and sneaker option |
| Ground staff | New shared design with cabin crew, coordinated jackets, trousers and dress options |
| Flight crew | Updated single-breasted jacket and redesigned wing badge |
| All staff groups | Beige-gradient base, new pink and brown accent tones, logo-inspired curved details |
The airline’s goal is to create a more consistent brand experience. A passenger who sees the new Peach identity at an airport counter should encounter related colours, shapes and details in the cabin and, later, on Peach aircraft entering service with updated exterior designs.
The new uniforms use a beige gradient as the central visual element, with pink and brown tones incorporated as part of Peach’s refreshed brand palette. The airline’s redesign moves away from relying on a single bold colour and instead combines several shades of pink with ivory, beige and brown tones.
Peach says the new identity is intended to feel softer, warmer and more approachable. Its updated logo keeps familiar structural elements but uses rounded edges, a leaf-shaped icon and more open spacing to create a calmer, less rigid appearance.
| Design feature | How it appears in the new uniforms |
|---|---|
| Beige gradient | Main colour foundation across the collection |
| New pink tones | Reflect Peach’s updated brand palette |
| Brown accents | Used with beige and pink to create a calmer visual identity |
| Curved scarf elements | Based on the rounded forms of the new Peach logo |
| Curved pocket design | Continues the logo’s softer visual language |
| Leather-look belt | Added as a uniform design accent |
| Pilot wing badge | Features a peach motif with a leaf at the centre |
| Airport-counter alignment | Intended to match Peach’s refreshed ground environment |
| Future aircraft-livery alignment | Designed to work with aircraft expected from spring 2027 |
The airline’s wider brand platform describes the circular motif, layered pinks and beige tones as visual cues intended to make air travel feel warmer and more reassuring. The design direction also extends to airport wayfinding, baggage tags, digital platforms and promotional goods.
Advertisement
Advertisement
Peach appointed creative director Yuya Nakata to design the collection. Nakata is also known for designing attendant uniforms for the Japan Pavilion at Expo 2025 Osaka, Kansai.
Mitsukoshi Isetan supervised the production of the uniforms. The partnership combines a creative design approach with apparel-production oversight for garments that must work across airport, cabin and cockpit environments.
| Role | Individual or organisation | Relevant detail |
|---|---|---|
| Uniform designer | Yuya Nakata | Creative director responsible for the uniform concept |
| Related design work | Yuya Nakata | Designed attendant uniforms for the Japan Pavilion at Expo 2025 Osaka, Kansai |
| Production supervision | Mitsukoshi Isetan | Oversaw the production of Peach’s new uniform collection |
| Wider Peach brand design | nendo | Led the broader visual renewal including logo, colour direction and branded environments |
The uniform collection is connected to a broader brand system developed with nendo, the design firm led by Oki Sato. Peach says its revised branding will appear across aircraft, airports, digital services and original merchandise as the rollout continues.
The redesign is intended to respond to the physical requirements of airline work, not simply change the appearance of staff. Peach says the garments were developed with attention to movements such as opening and closing overhead compartments, moving through the cabin and carrying out piloting tasks.
The materials were selected for durability, softness, stretch and ease of care. These characteristics are important for crews and ground staff who wear uniforms through long shifts, changing temperatures and repetitive physical tasks.
The change to shared materials and flexible combinations gives staff more options while retaining a unified Peach appearance. Travellers may notice that cabin and ground staff share a similar visual style, even though their operational roles remain different.
Cabin crew and ground staff will be able to combine dresses, trousers and jackets according to their work requirements. Peach has added a new one-piece dress while retaining trouser-and-jacket options.
The airline has also unified materials and designs for jackets and trousers that were previously differentiated by gender. It says the change is intended to give staff greater flexibility and establish a more consistent appearance across the workforce.
| Uniform element | What is changing |
|---|---|
| One-piece dress | Newly introduced |
| Trousers | Can be combined with jackets and other uniform pieces |
| Jackets | Can be paired with dresses or trousers |
| Jacket and trouser materials | Unified across designs previously differentiated by gender |
| Belt | Leather-look accent added |
| Footwear | Sneakers now permitted alongside pumps |
| Cabin and ground apparel | Developed around a common core design |
For passengers, this may mean a more varied but coordinated staff appearance from October. The practical change does not affect service standards or travel rules, but it reflects a wider shift in airline uniforms towards comfort, movement and inclusivity.
Peach’s flight crew will also receive redesigned uniforms. The most notable change is a move to single-breasted jackets, designed to create a more consistent appearance across the organisation.
The wing badge has also been updated. Rather than a conventional central motif, the new badge incorporates a peach shape and leaf design, matching the iconography used in Peach’s refreshed logo.
| Feature | New design |
|---|---|
| Jacket style | Single-breasted |
| Visual objective | Stronger consistency with the wider Peach uniform collection |
| Wing badge centrepiece | Peach motif with leaf design |
| Connection to brand renewal | Uses the new logo’s peach-and-leaf identity |
| Effective date | October 1, 2026 |
The pilot uniform updates are mostly symbolic for travellers, but they reinforce the fact that Peach is applying the rebrand throughout the company rather than limiting it to customer-facing cabin crew attire.
One of the more unusual features of the redesign is the introduction of the Mysterious Peach Pouch. The three-dimensional pouch uses Peach’s new peach-and-leaf motif and will be worn by cabin crew at the waist or attached to a strap during inflight service.
Peach says the pouch is intended to create opportunities for communication between passengers and cabin crew. Its contents are described as a mystery and will be updated irregularly, allowing the airline to vary the onboard interaction over time.
| Detail | Information |
|---|---|
| Name | Mysterious Peach Pouch |
| Shape | Three-dimensional peach form |
| Brand motif | Peach with a leaf |
| Worn by | Cabin crew |
| Position | At the waist or attached to a strap |
| Purpose | Encourage conversation and passenger interaction |
| Contents | Not routinely disclosed |
| Content refreshes | Planned irregularly |
| Launch | October 1, 2026, with the new uniforms |
The pouch is not a new retail product, safety device or required passenger service. It is a staff accessory intended to make inflight interactions more distinctive and conversational.
For frequent Peach passengers, the October 1 launch will be the most visible sign yet of the airline’s 15th-anniversary rebrand. The previous uniform concept had remained in place since Peach began operations in 2012, so the redesign represents a significant break from the airline’s original visual identity.
For the broader travel industry, the move illustrates how airlines are using uniforms as part of a complete brand refresh. Peach is combining new staff apparel with renovated airport counters, refreshed digital channels, revised visual identity and future aircraft livery.
The immediate impact is visual and service-oriented. Peach has not linked the uniform redesign to any fare change, network expansion, baggage-policy revision or new check-in rule.
The uniform change is scheduled to begin October 1, 2026. Travellers flying before that date may still encounter the existing uniforms, while flights after the launch should begin to reflect the new collection across cabin, cockpit and ground staff.
Passengers should continue to rely on their booking confirmation and Peach’s official travel guidance for flight times, baggage allowances, check-in requirements and any operational disruption notices.
The rebrand should make Peach’s customer-facing experience look more consistent, but it does not require passengers to take any additional action when booking or travelling.
Peach will begin using the redesigned uniforms on October 1, 2026.
Yes. Peach says the collection is its first complete uniform renewal since the airline launched in 2012.
The redesign covers cabin crew, flight crew and ground staff.
Creative director Yuya Nakata designed the uniforms, while Mitsukoshi Isetan supervised their production. Peach’s wider brand renewal was developed with nendo.
No. Peach has not announced any changes to fares, schedules, baggage allowances, check-in procedures or boarding rules as part of the uniform launch.
Peach Aviation’s revised uniforms will make their debut on October 1st and offer an all-new front-line look for passengers throughout the air. Featuring a collection of beige, pink, and brown colors, the collection represents the first overall staff-uniform refresh since 2012, and serves as an essential component of its 15th anniversary revamp.
This new collection blends style, functionality, and the new visual language of Peach Aviation. While the immediate impact is aesthetic, passengers will eventually see that it will become associated with its renewed airport counters, design, and its eventual aircraft liveries starting from 2027.
Advertisement
Tags: Japan airline uniforms, Peach Airlines brand renewal, Peach Aviation new uniforms, Peach cabin crew
Advertisement
Advertisement
Friday, September 4, 2026
Friday, September 4, 2026
Friday, September 4, 2026
Friday, September 4, 2026
Thursday, September 3, 2026
Wednesday, September 2, 2026
Friday, September 4, 2026
Friday, September 4, 2026