Fiji witnesses surge in Chinese visitors

Tuesday, December 12, 2023

Fiji has witnessed a significant surge in Chinese visitors.

The country experienced a revenue of 18.1 million Fijian dollars (8 million U.S. dollars) so far this year. It is a record as the local media has reported.

Fiji welcomed over 22,000 Chinese visitors from January to October. It is a notable boost from 4,136 visitors during the same period last year.

Fiji Broadcasting Corporation news website reported on Monday. The statistics is on the basis of the statement of Deputy Prime Minister and Minister for Tourism Viliame Gavoka.

Gavoka disclosed ongoing discussions on direct flights to China. It was foreseeing a substantial influx of Chinese tourists to Fiji and the broader Pacific region.

Brent Hill, CEO of Tourism Fiji, the tourism marketing arm of the Fijian government, emphasized the importance of the Chinese market for Fiji’s tourism industry.

China is on course to become the fourth largest tourism and strategic market for Fiji, and can potentially boost Fiji’s tourism with their growing numbers in the years to come, he said.

Tourism is the Pacific island nation’s most important industry and its biggest foreign exchange earner.

« Back to Page

• 10,000 Chinese visitors’ New Zealand odyssey: A tourism triumph

• Fiji tourism seeing distinguished increase in Chinese visitors

• Singapore tour agencies fight for lack of manpower

• Netherlands tourism authority issues 5,078 tourist visas to Chinese visitors

• Economists hope for Chinese visitors boost Malaysia tourism