Iceland Tourism Gains Revamped 360 Hotel Near Selfoss With Geothermal Wellness

South Iceland, 360 Hotel reopens after comprehensive transformation, offering travellers an idyllic countryside retreat to explore the Golden Circle, Selfoss and South Coast. The newly transformed family-run property combines 31 unique rooms and suites, geothermal bathing, Icelandic cuisine and Aurora (Northern Lights) experiences, just a short drive from some of the country’s most popular nature attractions.

The new drive-in closes another opportunity for accommodation in a region with a significant resource of geothermal areas, glaciers, waterfalls and black-sand beaches to attract tourists. Tourist information states that South Iceland is a place where hot and cold earth collide with attractions including Geysir, Gullfoss, Seljalandsfoss, Skgafoss and Reynisfjara.

360 Hotel Returns With 31 Individually Designed Rooms

The transformed 360 Hotel sits around 15 minutes from Selfoss and approximately an hour from Reykjavík, according to the reopening information supplied for this report. Its position gives road-trip travellers a practical base between the capital region and South Iceland.

The property now offers 31 rooms and suites with different furnishings, colours, textiles and decorative details. Accommodation starts with Terrace Rooms measuring from 27 square metres, while the largest 360 Suite covers 100 square metres and includes two bedrooms, two bathrooms and extensive countryside views.

Families and groups gain additional flexibility through three Junior Queen rooms containing two queen beds and three sets of connecting rooms.

Icelandic Heritage Shapes the New Hotel Design

The hotel opens up the Eastfjords to guests and interprets the Weida boundaries through the natural essence of the local landscape. Cues from historic Icelandic Architecture Timber panelling is derived from existing traditional Icelandic buildings and turf references, fireplaces, natural materials and textured finishes reflect Icelandic landscapes.

Artwork by Rafa Skinna Guestrooms are also decorated with pieces based on the deck for the ring-shaft book, an electrically operated, spring-driven book assembled for a shop window in Reykjavík in 1932. Its illuminated, continually turning picture pages gained recognition through a Christmas story and influences the hotel’s branding.

Televisions have been removed from rooms. Guests can enjoy books, music and games. There is also a separate cinema.

Geothermal Wellness Becomes a Major Attraction

One of the most significant additions is a 350-square-metre wellness area. It contains two geothermal hot pools supplied by water from a nearby farm, two saunas, an infrared sauna, cold-plunge facilities, treatment rooms and dedicated relaxation areas.

A gym and yoga studio broaden the wellness offer beyond bathing.

Geothermal experiences already form an important part of South Iceland tourism. Official regional tourism information highlights several geothermal bathing attractions and notes the strong geothermal character of the Golden Circle region.

Farm-to-Fork Dining Connects Guests With South Iceland

The hotel’s 80-seat Hnaus Restaurant serves breakfast, lunch and dinner with a seasonal, farm-to-fork focus. Dairy products come from a family-operated local farm, while neighbouring farms supply lamb.

The hotel also plans more personalised food experiences, including chef’s-table dinners and gourmet picnics that travellers can take while exploring the region.

This local sourcing fits the broader culinary identity promoted by South Iceland’s official tourism organisation. The Golden Circle area has a long history of producing dairy products, meat and vegetables, while geothermal energy supports extensive agricultural production.

Golden Circle Access Strengthens the Hotel’s Appeal

Location could become one of the property’s biggest advantages. The Golden Circle links Þingvellir National Park, the Geysir geothermal area and Gullfoss waterfall and remains one of Iceland’s best-known visitor routes.

Visit Iceland estimates the classic route at roughly 250 kilometres from and back to Reykjavík and suggests one to three days for exploration. It can also be combined with a longer South Coast itinerary.

Travellers extending their journey east can explore waterfalls, glaciers and black-sand beaches. Official guidance describes the South Coast route as suitable for year-round travel, although conditions can change quickly.

Northern Lights Service Targets Autumn and Winter Travellers

Guests visiting during periods of aurora activity can request the hotel’s Northern Lights Wake Up Service. Hotel staff can alert participating guests when the aurora becomes visible above the property.

This feature could particularly suit travellers who want to watch for the Northern Lights without remaining outdoors for hours. The countryside setting also gives guests an alternative to staying in central Reykjavík while exploring southern Iceland.

Traveller Guide Before Booking 360 Hotel

Travellers considering a stay should plan the hotel as part of a wider South Iceland road trip rather than simply treating it as overnight accommodation.

• Best for: couples, families, wellness travellers and Golden Circle road trips.
• Nearby base: Selfoss is South Iceland’s largest town and an important regional service centre.
• Golden Circle: allow enough time for Þingvellir, Geysir and Gullfoss rather than rushing all three stops.
• South Coast: consider additional time for Seljalandsfoss, Skógafoss and Reynisfjara.
• Driving: check current road and weather conditions before travelling, particularly outside summer.
• Nature safety: follow marked routes and local guidance around geothermal areas and coastal attractions. Official tourism guidance specifically warns visitors about dangerous waves and undercurrents on South Iceland’s beaches. Visit Iceland

The reopening positions 360 Hotel South Iceland around three experiences increasingly associated with the region: nature-led stays, geothermal wellness and locally rooted food. Its location also gives travellers a countryside starting point for connecting the Golden Circle with a longer South Coast journey.

360 Hotel Enhances Staycation in South Iceland Countryside

South Iceland gains new accommodation with 360 Hotel. Back to the land and geothermal waters of South Iceland, 360 Hotel’s new opening offers guests a combination of local heritage, wellness waters and regional cuisine in a rural setting. With 31 rooms and suites, hot pools, spa facilities and farm-grown food, there’s a new option to inspire more time in the region, beyond Reykjavík. At close proximity to Selfoss, the Golden Circle and South Coast, the property can also serve as a cozy headquarters for less hurried itineraries to the whole region and perhaps even the northern lights.