Czech Republic’s South Moravia and Liberec Now Lead Tourism Beyond Prague

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Tourists have begun to show interest in South Moravia, Liberec and Královéhradecký in addition to the Czech Republic’s Prague as they look for wine and outdoor adventures in other places too. This phenomenon is particularly clear in the case of the wine regions in the southern part and mountainous regions in the northern part of the country. An increase has been observed in the number of tourists in different regional destinations in the country lately. In Liberecký Region, there were 1.24 million tourists staying in collective accommodations in 2025, up by 5.3%, and the highest since 2012, while there was an increase of 7.9% in foreign tourists. Likewise, in Královéhradecký Region, there were almost 1.6 million tourists in 2025, and it is the highest figure since 2012 in the series available. However, whereas there was an increase of 9.8% in international tourists, the overall tourist growth remained moderate at 2.8%.

South Moravia Turns Wine Into an Active Holiday

South Moravia is one of the strongest alternatives to Prague for travellers interested in wine, food and outdoor activities. The region combines vineyards with historic towns, cycling routes and cultural landscapes, making it possible to build a holiday around several complementary experiences.

Mikulov is a natural starting point. The town sits beneath the Pálava Hills and provides access to vineyards, wine cellars, walking routes and historic landmarks.

Cycling is particularly well suited to the landscape. South Moravia promotes an extensive network of wine cycling routes, allowing visitors to travel between vineyards and villages while stopping at wineries and local producers along the way.

This creates a slower alternative to conventional sightseeing. Instead of travelling rapidly between major attractions, visitors can spend a day moving through vineyards, tasting regional wines and exploring small communities.

Mikulov and Znojmo Add Heritage to Wine Travel

Mikulov and Znojmo provide strong combinations of wine and heritage tourism.

Mikulov’s historic centre, château and surrounding landscape make the town suitable for travellers who want cultural attractions alongside vineyard experiences. The nearby Pálava landscape also provides opportunities for walking and cycling.

Znojmo offers another major wine destination in the region. Its historic architecture, underground spaces and surrounding vineyards allow visitors to combine urban exploration with rural travel.

The region’s wine calendar further supports visitor interest. The official South Moravia tourism organisation lists events including the Pálava Wine Festival in Mikulov and the Znojmo Historical Wine Festival, demonstrating the connection between wine production, local culture and tourism.

Lednice-Valtice Connects Culture With Cycling

The Lednice-Valtice Area adds a different dimension to South Moravia’s visitor offer. The UNESCO-listed cultural landscape combines historic estates, gardens, forests, ponds and architectural landmarks.

Cycling provides an effective way to explore the extensive landscape. Visitors can move between Lednice and Valtice while incorporating château visits, parkland, vineyards and countryside routes.

The combination is particularly suitable for travellers looking for active cultural tourism. A cycling itinerary can include several heritage attractions without requiring a car for every journey.

It also provides an alternative to the concentrated sightseeing experience of Prague, where major attractions are largely located within an urban environment.

Liberec Opens the Northern Nature Corridor

Liberec provides a gateway to northern Czechia’s mountains, forests and outdoor attractions. The region’s tourism growth has been supported by both domestic and international visitors, with foreign arrivals increasing more quickly than domestic demand in 2025.

The wider Liberecký Region includes access to the Jizera Mountains and Bohemian Paradise, giving visitors opportunities for hiking, cycling and nature-based excursions.

Bohemian Paradise is particularly known for its sandstone formations. Rock towers, narrow passages and forest trails create distinctive walking environments that differ considerably from the urban landscape of Prague.

For travellers, the region can therefore provide a short nature escape or form part of a longer northern Czech itinerary.

Krkonoše Adds Mountain and Wellness Travel

The Krkonoše Mountains, within the broader northern tourism corridor, provide another important destination for active travel. The mountain range is home to Sněžka, the highest point in the Czech Republic, and offers extensive hiking and cycling opportunities.

The region also has a strong winter tourism identity, with ski resorts and mountain accommodation attracting visitors during the colder months.

Outside the ski season, hiking, cycling and wellness provide alternative reasons to visit. Mountain towns can serve as bases for day walks, while spa and wellness facilities add a more relaxed component to outdoor holidays.

This combination supports year-round tourism rather than concentrating visitor demand entirely within the summer or winter peaks.

Královéhradecký Builds a Multi-Season Offer

Královéhradecký Region recorded almost 1.6 million guests in 2025, with international visitor numbers rising by nearly 10%.

The region’s attractions include the Krkonoše mountains, historic towns and countryside destinations. Hradec Králové provides an urban base, while areas around Trutnov, Špindlerův Mlýn and Pec pod Sněžkou connect travellers with mountain tourism.

The region’s visitor profile is still dominated by domestic travellers, who accounted for more than three-quarters of accommodation guests in 2025.

That domestic strength creates an established tourism base while rising international demand provides additional growth potential.

A Broader Czech Republic Travel Experience

Travellers can now build regional itineraries around distinct themes:

• South Moravia: Wine, cycling, gastronomy and heritage.
• Mikulov: Vineyards, Pálava landscapes and historic architecture.
• Lednice-Valtice: UNESCO heritage, cycling and landscaped countryside.
• Znojmo: Wine, history and regional food.
• Liberec: Mountain travel, hiking and outdoor activities.
• Krkonoše: Hiking, cycling, skiing and wellness.
• Bohemian Paradise: Rock formations, forests and walking trails.

According to recent data for each region, the development of tourism in the Czech Republic is not confined to just the capital anymore. The Liberecký region succeeded in obtaining the highest point of its number of visitors to accommodation facilities since 2012. In turn, the Královéhradecký region achieved the best result in the series’ history. This means that there are possibilities for tourists to spend their vacations in the Czech Republic in different ways, be it in Prague or South Moravian vineyards.