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In a move that is major and signals wonderful developments for the hospitality industry, Highgate, which is a New York City-based hotel management, investment and development firm, has made a strategic alliance with The Kessler Collection, a luxury hospitality group from Orlando, Florida. This pact has led to the establishment of Kessler Hospitality, a new luxury and lifestyle division that will focus on the fast-growing hospitality segment.
The alliance marks a significant shift in the hospitality landscape, with Highgate set to manage several properties under the newly established platform. This partnership comes at a time when the demand for premium, lifestyle-oriented accommodations is on the rise. Highgate has been quick to recognize this shift and is positioning itself to capture new growth opportunities in the luxury segment, which has seen a surge in both domestic and international travel.
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Richard Russo, Principal at Highgate, shared that this partnership is poised to elevate the luxury and lifestyle offerings at Kessler Collection properties. According to Russo, the focus is on creating long-term value and setting new standards for performance in this high-end market. By combining Kessler’s creativity and design-forward sensibility with Highgate’s investment acumen and operational expertise, we aim to unlock significant potential for these exceptional assets.
As part of this partnership, Highgate will manage several of Kessler’s renowned properties, including the Casa Monica Resort & Spa in St. Augustine, Florida, the JW Marriott Savannah Plant Riverside District in Georgia, and the Grand Bohemian Lodge in Greenville, South Carolina. These properties are well-regarded in the luxury and boutique hotel sector, known for their distinctive design and top-tier service.
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This strategic move is expected to significantly expand Highgate’s portfolio in the luxury and lifestyle space. Last year, Highgate operated over 8,100 rooms in this segment, and with the addition of these Kessler properties, the company is poised to continue growing. Furthermore, Highgate has an additional 1,500 keys under development, reflecting its ambitious expansion plans within the high-end hospitality market.
The new collaboration with Kessler Collection builds on Highgate’s existing reputation in the luxury and lifestyle sector, enhancing its ability to offer a diverse range of accommodations to meet the evolving needs of today’s discerning travellers. The management company has long been recognised for its innovative approach to hotel management, making it an ideal partner for Kessler Collection’s distinct blend of artistic and design-forward properties.
The luxury and lifestyle division is set to take the best of both brands, amplifying their strengths. Highgate will bring its operational expertise and financial savvy to the table, while Kessler will continue to contribute its exceptional design sensibility and creative vision. Both brands have a shared history of excellence in hospitality, with Kessler Collection being one of the founding members of Marriott’s Autograph Collection, further solidifying its standing in the luxury space.
This strategic partnership is expected to have a far-reaching impact on the hospitality sector, particularly in the luxury and lifestyle segment, which has seen a marked shift in consumer preferences in recent years. The growth in this segment, especially in boutique hotels and high-end resorts, is being driven by travellers seeking unique, personalised experiences.
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The new venture will undoubtedly help boost the tourism sector by providing an even more refined offering for both business and leisure travellers. Kessler’s properties, known for their bespoke interiors and immersive guest experiences, align perfectly with the growing demand for high-end, experience-driven stays. Highgate’s expansion into this niche market provides an opportunity for both brands to lead the charge in setting trends within luxury and lifestyle tourism.
The creation of Kessler Hospitality is not only about adding more rooms to Highgate’s portfolio but also about enhancing the guest experience through unparalleled design, service, and attention to detail. This alliance highlights the importance of creativity in the hospitality industry and the growing trend towards unique, experiential travel that appeals to high-net-worth individuals.
The collaboration is expected to set a new benchmark in the industry, as it merges Highgate’s operational prowess with Kessler Collection’s design-focused approach. The establishment of Kessler Hospitality will offer a fresh and compelling proposition for travellers seeking both luxury and authenticity in their accommodations. It also aligns perfectly with the increasing demand for wellness-focused and experiential travel options, especially in sought-after destinations such as Savannah, St. Augustine, and Greenville.
The future of Kessler Hospitality looks bright as both brands continue to innovate and elevate the standard for luxury and lifestyle travel experiences. The partnership underscores a shared vision to create lasting value in the segment, with an eye on sustainable growth and enhanced operational excellence.
In a very positive and serendipitous way, this partnership between Highgate Hotels and Kessler Collection has started an extraordinary chapter in the field of luxury hotel management. Besides providing a new view on modern guests’ expectations, it is going to elevate luxury and lifestyle segment to a whole new level regarding customer service. The collaboration, centered on extraordinary and top-notch experiences, is probably going to be the main influencer in global tourism and hospitality trends in the years to come.
Image Credit: Kessler Hospitality
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