Florida’s Kissimmee Unveils Powerful ¡Vámonos a Kissimmee! Campaign As Latin American Stars Highlight Family Adventures And Local Experiences

Experience Kissimmee, the official destination marketing organisation for Osceola County, Florida, has relaunched its popular social media-driven campaign ¡Vámonos a Kissimmee! to celebrate Hispanic Heritage Month and highlight the destination’s wide range of travel experiences through the perspectives of influential Latin American personalities.

The renewed campaign brings together well-known figures from across Latin America, offering audiences an immersive journey through Kissimmee’s attractions, hotels, restaurants and local experiences. By following their personalised travel routes, viewers can discover the destination through authentic storytelling while gaining inspiration for creating their own Kissimmee itineraries.

First introduced in 2023, ¡Vámonos a Kissimmee! was developed to connect with Hispanic and Latino travellers across the United States and international markets. The campaign has built significant engagement through Experience Kissimmee’s digital platforms, showcasing the region as a diverse destination with experiences designed for families, leisure travellers and culture-focused visitors.

The campaign’s previous success has demonstrated the growing influence of social-first travel content. In the last edition, the initiative generated approximately 18 million views and delivered an estimated $3.7 million in social media media value, strengthening Kissimmee’s visibility among Hispanic audiences worldwide.

Over the years, the campaign has featured several recognised personalities from the entertainment, sports and media industries. Participants have included Puerto Rican television personality and actress Adamari López, Venezuelan actress and singer Marjorie de Sousa, Mexican football star Hirving “Chucky” Lozano and Puerto Rican journalist Bárbara Bermudo.

Through these collaborations, Experience Kissimmee continues to use authentic digital storytelling to showcase the destination’s attractions, hospitality offerings and cultural diversity, encouraging more travellers to explore the experiences available throughout Osceola County.

“Building on its success, ¡Vámonos a Kissimmee! continues as a signature campaign for the destination, inspiring Hispanic and Latino travelers to discover all that Kissimmee has to offer,” said DT Minich, President and CEO of Experience Kissimmee. “The series celebrates the Hispanic and Latino communities, which represent a significant portion of our visitors. Through authentic storytelling, we hope to inspire travelers to experience Kissimmee and show them that when they visit, they can feel right at home.”

Kissimmee, Florida, has showcased its family-friendly attractions, unique stays and unforgettable experiences through a new celebrity-led travel series highlighting the destination’s diverse holiday offerings. The campaign brings together popular Latin American personalities and their families, allowing audiences to discover the adventure, entertainment, dining and accommodation experiences available across the destination.

Created through a collaboration with Experience Kissimmee and Magical Vacation Homes, the series provides an inside look at the destination’s signature vacation rental experiences. Featured guests stayed in specially designed holiday homes featuring themed bedrooms, entertainment spaces, game rooms, large living areas and amenities created for families travelling together.

With more than 30,000 vacation homes, Kissimmee continues to position itself as the Vacation Home Capital of the World®, offering travellers a wide range of accommodation choices close to Central Florida’s major attractions.

Latin American Celebrities Discover Kissimmee’s Family Adventures

The travel series features three well-known Latin American celebrity families as they explore Kissimmee’s outdoor activities, culinary experiences and world-famous attractions.

Dominican Republic television personality Francisca travelled to Kissimmee with her family for a memorable holiday filled with outdoor exploration and entertainment. Her itinerary included cycling through the scenic surroundings with Celebration Bike Rental, enjoying local flavours at Reggiano’s Celebration, and starting the day with breakfast at Susana’s Café.

The family adventure continued with visits to LEGOLAND® Florida Resort and Universal Orlando Resort, where they experienced some of the region’s most popular attractions. The journey highlighted Kissimmee’s ability to combine relaxation, family bonding and theme park excitement within one destination.

Francisca became widely recognised after winning Nuestra Belleza Latina in 2015 and has since developed a successful television career as a host on the popular morning programme Despierta América.

Danilo Explores Adventure, Wildlife And Entertainment Experiences

Ecuadorian actor, television host and model Danilo introduced audiences to another side of Kissimmee through a family-focused adventure featuring nature, dining and theme park experiences.

During his visit, Danilo explored attractions including Gatorland, where visitors can experience Florida’s unique wildlife environment, and enjoyed a meal at Alma Argentina. His journey also included a visit to Discovery Cove®, offering opportunities for immersive aquatic experiences, followed by entertainment at Universal Orlando Resort.

The trip created a special family memory as Danilo experienced the excitement of Central Florida’s theme parks alongside his brothers for the first time.

Known for his work across television series and soap operas, Danilo has built a recognised career in Latin American entertainment, including his recent role as Carlos Aristizábal in Telemundo’s production Velvet: El Nuevo Imperio.

Colombian Celebrity Couple Showcases Kissimmee With Family

Colombian entertainment figures Pipe and Luisa brought their family adventure to Kissimmee, sharing experiences with their large social media audience of nearly 28 million followers.

Their journey began with an exciting airboat experience at Wild Florida Adventure Park, where the family explored Florida’s natural landscapes and wildlife. The trip continued with a dining experience at Sajoma Latin Fusion, showcasing the destination’s diverse culinary scene.

The family also visited two of Central Florida’s most recognised attractions, Universal Orlando Resort and Walt Disney World® Resort, combining thrilling entertainment with family-friendly experiences.

Luisa, recognised as one of Colombia’s leading digital creators, has built a strong presence in entertainment and lifestyle content. Her partner Pipe is an established Colombian singer known for his music career and collaborations within the Latin music industry.

Celebrity Travel Content Highlights Kissimmee’s Global Appeal

The celebrity travel series aims to inspire travellers by showing the variety of experiences available in Kissimmee, from spacious vacation homes and outdoor adventures to dining, entertainment and attractions.

By featuring authentic family journeys, the campaign highlights how visitors can personalise their holidays based on their interests, whether they are seeking theme park adventures, nature experiences, culinary discoveries or comfortable group accommodation.

The series allows audiences to follow each celebrity itinerary and discover featured attractions, restaurants and activities through digital platforms.

Viewers can access the mini-series through Experience Kissimmee’s Instagram, YouTube channel and official website, where complete itineraries and destination information are available.

Through this initiative, Kissimmee continues to strengthen its position as a leading Florida holiday destination, offering travellers flexible accommodation options and a broad mix of experiences designed for families, groups and international visitors.