Exclusive: Blue Lagoon CEO Sigríður Margrét Oddsdóttir Unveils Mind-Blowing Future Of Healing Travel

Thursday, August 20, 2026

Sigríður Margrét Oddsdóttir is CEO of Blue Lagoon Ltd. and one of Iceland’s most experienced business leaders, bringing over 20 years of executive management experience to the global travel and wellness sector. She has previously led major Icelandic enterprises including Lyfja and Já, and served as Managing Director of the Confederation of Icelandic Enterprise. Holding a degree in Business Administration alongside executive education credentials from Harvard and IESE, Oddsdóttir is widely recognised for her strategic focus on growth, innovation, leadership, and long-term value creation.

In an exclusive interview featured by Travel And Tour World (TTW) in connection with IBTM Americas 2026, Oddsdóttir shares how Blue Lagoon Iceland continues to shape the global landscape of luxury and health-oriented travel. The core theme of the interview centres on “Wellbeing for People and Planet: The Evolution of Authentic, Sustainable, and Luxury Wellness Tourism in Iceland.”

Through this discussion, Oddsdóttir details how the organisation responds to shifting traveller expectations, adapts following recent volcanic activity on the Reykjanes Peninsula, and expands into new regional landscapes. By uniting geothermal science, architectural design, local culture, and environmental responsibility, Blue Lagoon Iceland establishes a forward-thinking model for restorative travel that creates meaningful value for guests, local communities, and the environment alike.

What are the latest developments or experiences Blue Lagoon Iceland is showcasing?

Blue Lagoon has spent decades shaping wellness tourism in Iceland, creating a destination that has become one of the country’s most recognised travel experiences.
Our long-term vision is wellbeing for people and planet. Over the past year, we have continued to invest in both our Blue Lagoon destination and Silica Hotel, while developing new guest experiences that reflect the continued evolution of the Blue Lagoon following the recent volcanic activity on the Reykjanes Peninsula.
Looking ahead, we are entering an exciting phase of growth. In Þjórsárdalur, Iceland’s Valley of Discovery, we are developing a new wellness destination that will include Mountain Retreat, Mountain Baths, and a visitor centre designed to connect travellers with the region’s extraordinary natural and cultural heritage. We are also exploring future wellness concepts inspired by Iceland’s glaciers and unique landscapes.
Across Iceland, we continue to see growing interest in authentic wellness experiences that combine nature, design, and meaningful connection to place, which remains at the heart of everything we create.

How is Blue Lagoon Iceland responding to the growing demand for wellness and sustainable travel?

Wellness and sustainability have been part of Blue Lagoon’s DNA from the beginning. Long before wellness tourism became a global trend, our vision was to position Iceland as a leading destination for health, wellbeing, and nature-based experiences.
Today’s travellers are increasingly seeking journeys that support both personal wellbeing and environmental responsibility. Our response is to create experiences that work in harmony with nature while delivering exceptional quality and authenticity.
Whether through geothermal resources, thoughtful design, scientific innovation, or responsible destination development, our objective is to create long-term value for guests, local communities, and the environment. We believe that sustainable growth and memorable visitor experiences go hand in hand.

What trends are you seeing in luxury and wellness tourism today?

One of the most significant shifts is that travellers increasingly view wellbeing as an essential part of luxury rather than an added amenity.
Guests are seeking experiences that help them restore balance, improve their health, disconnect from daily pressures, and reconnect with nature. They are also looking for authenticity, meaningful experiences, and destinations with a strong sense of place.
We see growing demand for immersive wellness experiences that combine nature, hospitality, science, and design. Iceland is uniquely positioned to meet these expectations, and Blue Lagoon’s continued growth reflects this global movement toward restorative and purpose-driven travel.

What can travellers look forward to from Blue Lagoon Iceland in the coming year?

Travellers can look forward to new experiences that build on what has always defined Blue Lagoon: exceptional design, high-quality hospitality, and transformative wellbeing experiences.
We are continuing to enhance our existing properties while advancing the development of new wellness destinations in Iceland. Among the most exciting is our project in Þjórsárdalur, where Mountain Retreat and Mountain Baths will offer guests opportunities for active restoration immersed in one of Iceland’s most remarkable landscapes.
Our focus remains the same: creating unforgettable experiences inspired by the power of nature and the wellbeing traditions that have made Iceland a unique destination for travellers from around the world.

What makes Blue Lagoon Iceland a must-visit destination for today’s travellers?

The Blue Lagoon is one of the world’s most iconic wellness destinations, renowned for its healing geothermal seawater and its extraordinary setting within a dramatic volcanic landscape.
What makes the experience unique is the combination of nature, design, science, and wellbeing. The lagoon itself is a natural geothermal phenomenon, and every aspect of the destination is designed to foster relaxation, restoration, and connection.
Visitors come for the beauty of the landscape, but they leave with something deeper: a sense of renewal. That ability to create meaningful and memorable experiences is what continues to make the Blue Lagoon a must-visit destination for travellers from around the world.

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