Russia Aligns With CIS Countries in Driving Da Nang’s Long-Stay Tourism Growth With Strong Demand

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In Da Nang, Russian and CIS Tourism Boom as Long-Stay Demand Soars.
Vietnam’s Da Nang is seeing surging interest from Russian Federation and Commonwealth of Independent States (CIS) visitors, driven by increasing numbers of arrivals, greater flight connectivity and targeted tourism promotion efforts fueling demand for extended beach breaks, wellness retreats and upscale service offerings.

The Russia-CIS tourism market has become an important growth driver for Da Nang tourism, with more than 400,000 visitors from Russia and other CIS countries recorded, representing around 5.8% of the city’s total international arrivals. The recovery of this market is creating new opportunities for Da Nang to expand its international tourism base while developing products focused on extended holidays, coastal experiences and high-value travel services.

According to the Da Nang Department of Culture, Sports and Tourism, Russia ranked as the seventh-largest international source market among the city’s top 10 overseas visitor markets. Meanwhile, other CIS countries recorded more than 112,000 arrivals, marking a 20.8% increase compared with the same period last year.

The growth highlights the increasing appeal of Da Nang as a beach tourism destination for travellers seeking longer stays, relaxation, cultural discovery and premium hospitality experiences.

Da Nang Strengthens Russia-CIS Tourism Promotion Campaigns

To attract more travellers from Russia and CIS countries, Da Nang tourism authorities expanded promotional activities throughout 2026 through both direct engagement and digital marketing campaigns.

The city participated in MITT Moscow 2026, a major international travel trade event, to showcase Da Nang’s tourism offerings and build stronger relationships with travel companies and industry partners from the Russian market.

Digital promotion also became a key element of Da Nang’s strategy to increase destination visibility. Through the Yandex ecosystem, the city reached millions of potential travellers across Russia and CIS countries.

The campaign generated significant online engagement and increased awareness of Da Nang as a holiday destination.

Russia became the largest source of traffic for the Danang Fantasticity tourism platform during May and June 2026, contributing between 54% and 60% of total website traffic.

Following the launch of promotional activities, searches for Da Nang among Russian and CIS travellers increased by approximately three times compared with the previous year, showing stronger interest in the destination.

Expanded Flight Connectivity Supports Da Nang’s Tourism Growth

Improved air access has played an important role in strengthening the connection between Da Nang and Russia-CIS markets.

The city worked with airlines, travel companies and tourism partners to increase international flight options, organise visitor welcome programmes and support tourism exchanges.

During summer 2026, flights from CIS countries to Da Nang reached around 16 services per week, providing connections from major regional cities.

The expansion of air connectivity has improved access for travellers looking for extended holidays in Vietnam’s central coastal region.

In April 2026, Da Nang welcomed the launch of the Astana-Da Nang route and hosted a familiarisation trip for 220 visitors from Kazakhstan and other CIS markets.

The city also welcomed flights from Vladivostok on April 16 and the first flight from Moscow on May 23, strengthening direct links with key Russian travel markets.

Russian Travellers Increase Demand for Long-Stay Beach Holidays

The rising popularity of Da Nang among Russian tourists is closely connected to the city’s natural attractions, resort infrastructure and diverse tourism experiences.

Russian and CIS travellers have shown strong interest in:

• Beach holidays
• Long-stay vacations
• Wellness tourism
• Cultural experiences
• Cuisine-focused travel
• Combined sightseeing packages

The preference for longer holidays has created additional opportunities for Da Nang’s accommodation and tourism sectors.

Travel operators have reported that a large proportion of Russian and CIS visitors choose premium accommodation options, particularly four- and five-star hotels.

The market provides significant value beyond visitor numbers, supporting hotels, restaurants, attractions and other tourism businesses.

Da Nang Plans Further Expansion in Russia and CIS Tourism Market

The continued growth of Russia-CIS tourism in Da Nang has encouraged the city to focus on further market development.

Future strategies include expanding tourism products, creating more all-inclusive holiday packages and introducing flexible pricing models based on travel seasons and visitor stay duration.

Stronger cooperation between tourism authorities, airlines, travel agencies, accommodation providers and attractions has been identified as a key factor behind the market’s recovery.

The city is also focusing on improving the overall visitor experience by promoting a wider range of activities beyond traditional beach tourism, including wellness, food, culture and local experiences.

A travel operator supporting the Russian and CIS markets has set a target of bringing 98,000 visitors from these regions to Da Nang in 2027, reflecting continued confidence in future demand.

Vietnam’s Danang is seeing rising demand from Russian and CIS tourists as over 400,000 visitors fuel long-stay beach breaks with improved flight links, promotional efforts and premium travel options.

With growing visitor numbers, stronger connections and enhanced international promotion, Vietnam’s Danang is attracting more Russian and CIS travellers looking for long-stay beach breaks as well as premium accomodation and varied tourism experiences.