Tuesday, January 16, 2024
The ITB Berlin Convention 2024, set to take place from March 5 to 7, has unveiled its program online, providing a comprehensive exploration of the future of travel. Operating under the theme “Pioneer the Transition in Travel & Tourism. Together,” the convention will bring together experts to delve into the realms of artificial intelligence, chatbots, and machine learning.
This year’s convention places a heightened emphasis on technological change within the travel industry. The increased integration of artificial intelligence, both by travel companies and customers, is gradually reshaping the landscape and rules of the tourism sector. Notably, machine learning in tourism marketing is playing a pivotal role in personalizing travel bookings and facilitating unique vacation experiences. Artificial intelligence is not only influencing destination choices but is also making its mark in hotel bookings, car rentals, and restaurant visits.
The ITB Berlin Convention 2024 is dedicated to a more extensive and detailed analysis of the background and opportunities presented by digital transformation. Across the 17 themed tracks, five eTravel Tracks will delve into various facets of digital change. For the first time, there will be a dedicated track on artificial intelligence, offering practical insights based on current case studies and profound expertise. The Hospitality Track and Hotel Technology Track will address how hoteliers can navigate digital transformation, while the Technology Tours and Activities Forum (TTA) is set to make a return.
Renowned speakers from international and national companies and research institutions will present top-level analyses and assessments. The lineup includes industry leaders such as Nina Lind (Partner, McKinsey & Company), Vivian Zhou (Vice President, Jin Jiang Group), and Kevin King (COO, Shiji Group), offering diverse perspectives on the digital transformation from different industries and countries. Behshad Behzadi (Vice President of Engineering, Generative Conversational AI, Google Cloud), known as “Mr AI” in his industry, will provide exclusive insights into the world of artificial intelligence.
The detailed program and additional information about the tracks are available online. The ITB Berlin Convention is co-hosted by the World Tourism Cities Federation (WTCF), and access is included in the trade visitor ticket for ITB Berlin, with selected sessions streamed on the accompanying platform ITBxplore.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
