Australia’s Linkd Tourism Grows Fast With New Sentosa, Colombia, Samoa and Japan Accounts

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Subhankar Chakraborty

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September 4, 2026 8:02 AM

Australia’s Linkd Tourism is expanding its international travel portfolio after four tourism accounts were added alongside a series of team promotions. The growth strengthens the Australian agency’s position across destination representation, marketing, public relations and trade support for brands targeting travellers in Australia and New Zealand. Sentosa Development Corporation, ProColombia Tourism Management, Samoa Tourism Authority and Kintetsu Group Holdings have joined its client roster.

As an Australia tourism marketing agency, Linkd Tourism is also reshaping its internal leadership structure. The appointments underline how increased client requirements are being supported through wider expertise across campaigns, trade operations and destination marketing services.

Four New Accounts Broaden Linkd Tourism’s Client Portfolio

Four new clients have also been added to the agency’s roster. They are Sentosa Development Corporation, ProColombia Tourism Management, Samoa Tourism Authority and Kintetsu Group Holdings.

The account wins were described by managing director Kylee Kay as evidence of the reputation that has been built in the market. Growth in marketing and digital projects was also highlighted, covering both business-to-consumer and business-to-business work. According to the company, positive word of mouth generated through existing relationships has contributed to the continued expansion of its client base.

For an Australia tourism marketing agency, the additions also demonstrate the range of services being delivered across destination marketing, trade engagement and communications. Linkd Tourism has positioned those capabilities within a full-service model designed for tourism partners seeking access to Australian and New Zealand travellers.

Sentosa, Colombia, Samoa and Japan Join the Agency Roster

The latest client additions bring four distinct tourism and travel organisations into the portfolio. Sentosa Development Corporation, ProColombia Tourism Management and Samoa Tourism Authority have been added alongside Kintetsu Group Holdings.

Their inclusion reflects the international scope of the accounts now being handled by the tourism representation agency. However, no new campaign details, launch schedules or individual project programmes were disclosed in the information provided.

The agency’s work is centred on connecting travel brands and destinations with consumers and the travel trade in Australia and New Zealand. Services are provided through public relations, marketing and sales representation, with webinars, social media activity and publicity also forming part of its offer. These functions are used to support emerging and growing tourism brands seeking stronger representation in the two markets.

Six Team Promotions Support a Wider Service Structure

Internal changes have been made alongside the client expansion. Millie Browne has moved into the role of general manager, trade and operations, while Emma Prineas has been appointed general manager, public relations and marketing. Both roles operate under the leadership of owner and founder Kylee Kay.

Cathy Xu has moved into the position of marketing and campaigns director. Mel Newton has been appointed trade director, while Sally Miles has taken an associate director role and will lead a specialist Japan sub-team.

Lawson Dibb has also returned to the Linkd Tourism team after a period away. His return has been positioned as additional support for the agency’s work with regions in Japan.

The appointments show that operational, marketing, public relations and trade responsibilities are being distributed across a broader senior structure. As an Australia tourism marketing agency, the business is therefore aligning its internal roles with the full-service requirements being received from tourism partners.

Full-Service Tourism Representation Remains at the Centre

The company has said its team has continued to evolve as partner requirements and the wider travel landscape have changed. A continued focus on client service has also been emphasised by management.

Linkd Tourism operates as an Australian-based tourism representation agency serving travel brands and destinations that want to connect with Australian and New Zealand travellers. Public relations, marketing, sales representation, webinars, social media and publicity services are included within its stated capabilities.

The tourism representation agency has also reported that it is currently a finalist for four major awards. No further details about the awards were included in the source information. The finalist status was presented by the company as a reflection of the work being delivered for clients.

With new accounts and senior appointments now in place, the agency’s latest changes have been framed around supporting growing client needs while maintaining its established mix of trade, marketing, digital and communications services.

Conclusion

Linkd Tourism has entered its next stage of expansion with four new international accounts and six internal promotions strengthening its operating structure. Sentosa Development Corporation, ProColombia Tourism Management, Samoa Tourism Authority and Kintetsu Group Holdings have been added as clients, while leadership responsibilities have been broadened across trade, operations, marketing and public relations.

As an Australia tourism marketing agency and tourism representation agency, the business continues to serve brands targeting travellers in Australia and New Zealand. Its latest appointments have been presented as a response to growing full-service client needs, while its focus on marketing, sales and communications remains unchanged.