Jamaica Tourist Board Strengthens UK Team with New Southern Business Development Officer

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Jamaica Tourist Board proudly welcomes Sean-Pierre Webster as the new Southern UK Business Development Officer. With over nine years of experience at JTB, Sean-Pierre brings extensive expertise from his role as Business Development Manager for the Midwest USA, where he successfully managed key markets like Illinois, Indiana, Kentucky, Kansas, and Missouri.

“I am thrilled to bring my experience and passion for Jamaica to my new position here in the UK,” said Sean-Pierre. “I’ve learned how important it is to go beyond the traditional travel experience, helping agents and visitors alike discover the heart of Jamaica.”

In his new position, Sean-Pierre will collaborate closely with UK travel agents, trade partners, wholesalers, and hoteliers to showcase Jamaica’s distinctive attractions, luxurious accommodations, breathtaking landscapes, and vibrant cultural experiences.

Elizabeth Fox, Regional Director of UK & Northern Europe, added, “Sean-Pierre’s wealth of knowledge and experience will be invaluable as we continue to strengthen our connections with the travel trade. His dedication to showcasing Jamaica’s rich culture and diverse offerings will fortify our efforts to hit record-breaking visitors in 2025.”

Donovan White, Director of Tourism, stated, “We are excited about Sean-Pierre joining our team in the UK. His understanding of our markets and commitment to tourism development will play a vital role in our growth strategy as we welcome new properties and experiences to our beautiful island.”

His appointment coincides with Jamaica’s expanding hotel scene, including new additions like the Princess resorts and RIU Palace Aquarelle, as well as the anticipated family-friendly UNICO resort.