Jenny Verna appointed Business Development Manager at Holland America Line

Published on : Monday, February 1, 2021

Jenny Verna has been appointed as the Business Development Manager at Holland America Line has for the South Florida region where she will cover central and eastern Florida. In this role, Verna will work to build relationships with local travel advisors and help them grow their Holland America Line business. Verna is based in Miami, Florida, and will report to Michelle Sutter, Vice President of North America sales for Holland America Line.

Most recently, Verna served as the Central Florida Business Development Manager for Unique Vacations Inc., an affiliate of Unique Travel Corporation that is the worldwide representative of Sandals and Beaches Resorts. Prior to that, she was a sales and catering coordinator at the Crowne Plaza Miami Airport Hotel. Throughout her career she also has held roles of varying responsibility with Marriott Hotels and Adventure Island. 

Verna’s interest in hospitality and tourism began more than a decade ago when her parents opened a small bed and breakfast in Port-Au-Prince, Haiti, where she was involved in all aspects of the business. Fluent in French and Haitian Creole, Verna is working on adding Spanish to her language repertoire. She holds a Bachelor’s degree in Business Management from the University of South Florida and a Master’s degree in Hospitality and Tourism Management with a certificate in Destination Marketing Management.

Michelle Sutter, Vice President of North America Sales, Holland America Line said in a statement that Jenny is extremely ambitious and knowledgeable with a tremendous amount of experience in the travel industry, and shared that the company is thrilled to have her join the sales team representing Holland America Line in South Florida. He mentioned that not only does Jenny bring a fresh perspective, but she also has established relationships with many of local partners which will be a benefit as she continues to grow the brand in one of the biggest cruising markets in the world.


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