Tourism and Events Moreton Bay Strengthens Executive Leadership Team by Promoting Suzy Bohan to Tourism Director Amid Record International Visitation, Here is What You Need to Know

A major executive appointment has been announced by Tourism and Events Moreton Bay, signaling a strategic reinforcement of the region’s visitor economy. Suzy Bohan has been officially appointed as the new Director – Tourism, a pivotal elevation designed to bolster the organisation’s executive leadership team during a period of unprecedented growth. This leadership transition comes at a highly successful juncture for the region, which is currently experiencing reported record international visitation alongside accelerating levels of private sector investment.

The strategic appointment is viewed as a vital step in capitalizing on the current momentum within the Queensland travel sector. With an extensive professional background spanning more than two decades, the newly appointed director brings wealth of expertise across multiple sectors, including destination marketing, aviation, trade relations and hands-on tourism operations.

A Proven Track Record in Regional Destination Development

The journey of Suzy Bohan within Tourism and Events Moreton Bay has been characterized by rapid advancement and demonstrable impact. The organisation originally secured her services in January 2024, which was followed by a promotion to General Manager – Tourism in March 2025. This latest advancement to the directorate level reflects her substantial contributions to the regional visitor economy over the past two years.

Prior to her tenure with the organisation, a highly distinguished career was established across several prominent tourism and aviation brands:

• Tourism Whitsundays: Valuable regional insights were gained during her tenure as Trade Manager.
• Delta Air Lines: International corporate experience was accumulated whilst serving as an Account Manager for the global carrier.
• Daydream Island Resort and Spa: Nearly a decade was dedicated to driving sales operations for the premier island destination.

According to statements released by Tourism and Events Moreton Bay CEO Luke Edwards, the appointment reflects a sustained commitment to building a mature, competitive and future-focused visitor economy. It was noted by Edwards that significant influence had been exerted by Bohan in shaping the next phase of tourism growth within the locality. The CEO highlighted her deep industry knowledge, robust relationships with local operators and a genuine dedication to the advancement of regional tourism businesses. Furthermore, praise was extended to her proven ability to seamlessly connect high-level strategy with practical, hands-on industry support, an attribute that has reportedly delivered measurable benefits across the entire Moreton Bay region.

Maximising Agility and Strategic Industry Partnerships

The organizational framework under which Tourism and Events Moreton Bay operates has been identified as a key driver of recent successes. Attention was drawn by leadership to the benefits of an agile, commercially minded operating model that allows for rapid responsiveness to emerging market opportunities.

Through this structured approach, dual priorities can be managed simultaneously:

1. Destination Marketing: High-profile campaigns are deployed to sustain record-breaking international and domestic visitor numbers.
2. Capability and Readiness: Direct support is channelled into enhancing industry capability, ensuring local operators are fully trade-ready and establishing strategic partnerships that foster long-term business growth.

In her elevated capacity as Director – Tourism, the entire tourism portfolio will be overseen by Bohan. This extensive remit encompasses destination marketing, trade and distribution networks, industry development frameworks, visitor services and the execution of wide-ranging strategic tourism initiatives. The role is designed to ensure that the region’s overarching tourism objectives are seamlessly integrated across all operational levels.

Unlocking Long-Term Resilience Beyond Brisbane 2032

Great enthusiasm was expressed by Suzy Bohan regarding the responsibilities associated with the director role. The opportunity to work collaboratively alongside local industry stakeholders to unlock the immense potential of the region was described as a profound honour. Moreton Bay was characterized by Bohan as one of the most compelling and dynamic tourism stories currently emerging within Queensland.

Progress is being driven by passionate operators and extraordinary regional experiences, fostering a destination that is growing in confidence annually. A particularly rewarding aspect of the role, as noted by the new director, is the opportunity to assist emerging tourism businesses that are still progressing on their commercial journeys. By guiding these operators to become fully trade-ready and helping them connect with entirely new markets, the regional offering is systematically strengthened.

Crucially, the strategic vision held by the organisation extends far beyond upcoming milestone events. It was emphasized by Bohan that the overarching objective is not merely focused on the Brisbane 2032 Olympic and Paralympic Games. Instead, the long-term goal revolves around the creation of a tourism industry that remains fundamentally stronger, more resilient and highly competitive for many decades to come. To ensure the continued maturation of the destination, close collaboration will be maintained with local operators, the City of Moreton Bay, the Brisbane Economic Development Agency (BEDA), Tourism and Events Queensland and various industry partners to guarantee the delivery of outstanding visitor experiences.