LaRiSa Hotels and AM Hotel Kollection Merge to Create a Hospitality Powerhouse with Thirty-two Properties and Bold Growth Plans in India

Published on February 11, 2025

LaRiSa Hotels and AM Kollection merge, creating a 100 Crore powerhouse with 32 properties, bold growth plans, and a new mid-market brand for travelers.

In a move that reshapes the landscape of Indian hospitality, LaRiSa Hotels & Resorts and AM Hotel Kollection have announced their merger, creating a unified powerhouse strategically positioned to drive innovation and growth in the industry. With a combined annual operating revenue exceeding INR 100 Crore, 26 operational properties offering 950 keys, and six more hotels (120 keys) in the pipeline, the new entity is poised for remarkable success.

A Unified Vision for Experiential Hospitality

The merged entity will operate under the LaRiSa Hotels & Resorts brand, integrating the expertise and distinctive offerings of both organizations. LaRiSa, renowned for its owned and curated experiential properties, and AM Hotel Kollection, celebrated for managing boutique and independent hotels, bring together complementary strengths. The merger promises to drive accelerated growth by expanding opportunities in branded and co-branded hotel ownership and management.

Over the next few years, the new company expects to achieve a growth rate of 20-25%, fueled by new acquisitions, management contracts, and strategic investments in niche markets.

Leadership Driving Transformation

The newly formed company will be led by Ms. Priya Thakur, Owner and Director of LaRiSa Hotels, and Mr. Randhir Narayan, the visionary Founder and Chief Executive Officer of AM Hotel Kollection. Together, they aim to redefine hospitality by combining their unique approaches and shared vision.

The portfolio now includes 32 diverse properties, ranging from luxury resorts to boutique villas, each designed to offer guests a seamless blend of cultural authenticity, modern amenities, and personalized service. AM Hotel Kollection will continue as a sub-brand, maintaining its identity while leveraging the broader resources and vision of LaRiSa Hotels.

Commenting on the merger, Ms. Priya Thakur said,”This merger is a milestone in LaRiSa’s journey, aligning two like-minded brands that share a passion for redefining hospitality. The focus and goal of our merger is to be the best in independent and brand management as well as the most experiential hotel company in the industry for our guests, our employees and the communities we operate in. Together, we envision an expansion in the coming years, bringing even more diverse, immersive, and transformative experiences to our guests.”

Said Mr. Randhir Narayan on announcing the merger, “The big idea has always been about that perfect balance between business strategy, employee culture, and unique guest experiences. We understood that there were unique and exceptional advantages in combining the respective strengths of our organizations. Now, the new umbrella brand LaRiSa Hotels & Resorts with its experience of owned properties, capability to innovate, will significantly enhance owner value, allow for employee advancement opportunities, as well as portfolio growth.”

Introducing a New Brand for the Mid-Market

In addition to this milestone, the company plans to launch a new mid-market brand targeting travelers seeking affordable, high-quality experiences. With room rates ranging from USD 50 to 100 (approximately INR 4,000–9,000), the new brand will address the growing demand in the boutique and curated hospitality segments.

Expanding Reach and Elevating Standards

The merger significantly expands the geographical footprint of LaRiSa Hotels & Resorts, opening doors to new destinations and markets. The focus on delivering unconventional and unique guest experiences remains central to the company’s strategy.

Future plans include launching six newly contracted hotels with 120 keys and exploring international hotel management opportunities, especially in regions connected by direct flights. The company aims to redefine guest satisfaction and property management standards while championing sustainable innovation and operational efficiency.

Transforming the Landscape of Indian Hospitality

This landmark merger cements LaRiSa Hotels & Resorts as a leading force in the Indian hospitality industry, with the ability to deliver enhanced value to hotel owners, guests, and stakeholders. By blending cultural richness with modern innovation, the new entity sets the stage for a dynamic and sustainable future in hospitality.

With an expanded portfolio, bold vision, and unwavering commitment to excellence, LaRiSa Hotels & Resorts and AM Hotel Kollection are redefining hospitality for the next generation of travelers.