Madrid, Valencia, Cantabria, Canary Islands, Malaga, Barcelona, and more Shine Brightly As Spain’s Ultimate Offbeat Travel Escapes

Published on February 10, 2025

Discover the charm of Spain‘s hidden treasures as Madrid, Valencia, Cantabria, Canary Islands, Malaga, Barcelona, and more offer unforgettable offbeat travel experiences.

Spain’s Overtourism Concerns: A Tale of Two Realities

For years, Spain’s challenges with overtourism have dominated headlines. From water shortages that prioritized tourists over locals, to housing crises fueled by the surge in Airbnb rentals, and even protests with water pistol-armed residents targeting beachgoers and diners in Barcelona, the country often seems on the brink of tourist-induced tension.

Yet, Spain remains a welcoming destination for mindful travelers. Tourism is vital to the nation’s economy, supporting countless businesses and contributing over 12% to its GDP.

Discovering Spain Beyond the Crowds
While hotspots like Barcelona, Mallorca, and the Costa del Sol attract the lion’s share of visitors, Spain is home to hidden gems that offer equally rewarding experiences. These lesser-known towns, villages, and regions provide shorter lines, quieter beaches, more affordable dining, and unique cultural experiences—all while adding a distinctive flair to your travel memories.

The Underrated Charm of La Rioja
Known globally for its exceptional wine, La Rioja is surprisingly under-visited. Of the 18 million Britons traveling to Spain annually, only about 10,000 make their way to this tranquil region. Beyond vineyards, La Rioja boasts sun-soaked villages, medieval monasteries, the historic fortified town of Laguardia, and striking modern architecture. It’s a region that effortlessly blends history, culture, and natural beauty—ideal for travelers looking to escape the crowds.

The Marqués de Riscal Hotel, designed by the iconic Frank Gehry, is a marvel of modern architecture, crowned with dramatic, flowing titanium ribbons. This breathtaking landmark stands as a testament to contemporary design in the heart of La Rioja’s wine country. Nearby, the Ysios winery, with its striking aluminum-clad, wave-like structure, sprawls elegantly across the Alavesa hillside, offering a similarly awe-inspiring spectacle.

For those seeking an unforgettable stay, double rooms at the Marqués de Riscal Hotel start at €531, including breakfast—a luxurious experience paired with world-class wine and stunning views.

Cantabria: Spain’s Underrated Coastal Gem

Cantabria might not be the first choice for a classic beach holiday, thanks to its cooler, wetter climate and summer highs barely reaching 20°C. However, for those drawn to medieval port towns, ancient cave art, and breathtaking mountain trails, this northern region is a dream destination.

The region’s capital, Santander, is a sleek and vibrant city celebrated for its fresh seafood, beautiful beaches, and the striking Botín Arts Centre, designed by renowned architect Renzo Piano. If you’re a fan of Gaudí’s work but want to skip the Barcelona crowds, make your way to Comillas. This charming village boasts 11 stunning Modernista buildings, including the intricate and colorful El Capricho, one of Gaudí’s architectural masterpieces.

Cantabria offers a unique blend of culture, history, and natural beauty, making it a hidden treasure for curious travelers.

Mariña Lucense: Galicia’s Hidden Coastal Treasure

While popular among Spanish travelers, the Mariña Lucense remains largely undiscovered by international tourists. This breathtaking stretch of Galician coastline extends from the iconic lighthouse at Estaca de Bares to the tranquil Eo wetlands, a haven for birdwatching enthusiasts.

With its rugged cliffs, pristine beaches, and charming fishing villages, the Mariña Lucense offers a peaceful alternative to Spain’s busier seaside destinations. Whether you’re exploring the dramatic rock formations of Playa de las Catedrales or enjoying fresh seafood in a quiet coastal town, this unspoiled gem provides a serene escape for those seeking natural beauty and tranquility.

Discover Mariña Lucense Beyond Praia As Catedrais

Most visitors who venture to the Mariña Lucense head straight to Praia As Catedrais, or Cathedral Beach, famed for its majestic rock arches and towering formations carved by the sea. While undeniably stunning, there’s so much more to explore along this lesser-traveled stretch of Galicia’s coast.

The coastline is dotted with hidden beaches and charming fishing villages, offering an authentic glimpse into the region’s maritime traditions. These spots are connected by the picturesque Camino Natural de la Ruta del Cantábrico, a scenic hiking trail that winds through this captivating landscape.

If you plan to visit Praia As Catedrais during the high season, be sure to reserve a free beach pass in advance to secure your access to this natural wonder. For those seeking quieter adventures, the surrounding beaches and trails provide equally rewarding experiences without the crowds.

El Hierro: Spain’s Least Explored Island

Tucked away in the far west of the Canary Islands, El Hierro is a small volcanic island and a designated UNESCO Biosphere Reserve. Once regarded as the world’s prime meridian for over 500 years, this remote gem was eventually overshadowed by Greenwich.

El Hierro offers a tranquil escape with its unique natural attractions. Swim in crystal-clear seawater pools carved by volcanic activity, explore lush, dense forests, or dive into the island’s vibrant underwater world. Here, you’ll encounter Mediterranean parrotfish, manta rays, turtles, tuna, and even the occasional whale shark, making it a paradise for nature lovers and adventurers alike.

Thrills and Sustainability on El Hierro

For thrill-seekers, El Hierro offers paragliding over its rugged landscapes and even the daring sport of Canarian wrestling. This tiny volcanic island isn’t just about adventure, though—it’s a global leader in sustainability. Generating 100% of its energy from wind and water, El Hierro proudly protects its nature reserves and maintains a minimal environmental footprint.

Getting there is easy: fly to Tenerife from one of many UK airports, then hop on a domestic flight or ferry to reach the island. For tips on where to stay, check out our guide to the best hotels on El Hierro.

Murcia: Spain’s Most Overlooked Major City

Among Spain’s 10 most populous cities, Murcia often slips under the radar of tourists. Known for its vibrant university scene and stunning architecture, the city boasts a collection of impressive 18th-century buildings that few visitors take the time to admire.

The architectural highlight is the Plaza del Cardenal Belluga, where the ornate baroque façade of the Catedral de Santa María sits in dramatic contrast to Rafael Moneo’s sleek, modern city hall, built in polished travertine. Murcia is a hidden gem for travelers who love history and culture without the crowds.

Murcia: A Blend of Opulence, Tapas, and Student Energy

No visit to Murcia is complete without a stop at the extravagant 19th-century Real Casino. This architectural masterpiece combines Moorish-inspired designs with rococo opulence, making it one of the city’s standout attractions.

As evening falls, head to the lively Plaza de las Flores, named for its charming flower stalls. The surrounding streets are packed with bustling tapas bars and terraces, energized by Murcia’s vibrant student population. It’s also the perfect place to indulge in fresh seafood, often more affordable here than in Spain’s coastal cities.

For those eager to explore, free walking tours of Murcia can be booked through Guruwalk. Getting there is simple, with Ryanair and EasyJet offering flights to the city. Whether it’s architecture, food, or a laid-back vibe you’re after, Murcia has something for every traveler.

Where Spain’s Tourists Come From
Foreign Visitors to Spain in August 2024

This data highlights the UK, Germany, and France as the top contributors to Spain’s tourism, with smaller but notable numbers from countries like the Netherlands, Italy, and the USA.

Sierra de las Nieves: Spain’s Underrated Hiking Haven

Tucked away in Andalusia, the Sierra de las Nieves offers a hiking experience that’s as diverse as it is unspoiled. Spanning from the historic town of Ronda in the west to the soothing thermal springs of Tolox in the east, this mountain range is a paradise for outdoor enthusiasts. Despite its name, it rarely sees snow, making it an accessible destination year-round.

The area is crisscrossed with trails for all skill levels. Families can enjoy gentle paths leading to refreshing rivers or scenic waterfalls, while seasoned hikers can tackle the challenge of reaching Torrecilla Peak, standing at 1,957 meters. With its breathtaking landscapes and tranquil atmosphere, the Sierra de las Nieves is a hidden gem for those looking to escape the crowds and connect with nature.

Sierra de las Nieves: A Biodiverse Hiking Retreat

The Sierra de las Nieves National Park is renowned for its rich biodiversity, featuring a variety of flora and fauna, including endemic species like the towering pinsapo, or Spanish fir. The park is also home to wildlife such as wild boar, ibex, and even eagles, making it a haven for nature lovers and wildlife enthusiasts.

For a unique way to explore the area, Monte Aventura offers eco-tours that include visits to one of the charming “white villages” (pueblos blancos) that dot the region, providing a cultural touch to your outdoor adventure.

Extremadura’s Underrated World Heritage Sites

Extremadura may be overlooked by many travelers, but this landlocked region is home to a trio of breathtaking UNESCO World Heritage Sites. These include:

• Cáceres: A beautifully preserved old town that feels like stepping into history.
• Mérida: Known for its extensive Roman ruins, including an amphitheater and aqueduct.
• Santa María de Guadelupe: A remote and stunning monastery steeped in history and spirituality.

Add to this a visit to the medieval town of Trujillo, famous for its cinematic charm, alongside tastings of excellent local wines and Spain’s finest ham, and you have the makings of a truly unique getaway. Why this region isn’t teeming with tourists is a mystery—but its quiet charm is precisely what makes it so special.

Palacio Real de Riofrío: Spain’s Most Overlooked Royal Gem

Located just five miles from Segovia, the Palacio Real de Riofrío is officially Spain’s least visited royal site, according to data from the National Heritage agency. Despite its grandeur and fascinating history, it remains largely undiscovered by tourists.

Set amidst a sprawling deer park, this palace was built in an Italianate style reminiscent of Madrid’s Royal Palace. Constructed as a retreat to keep Philip V’s widow away from court affairs, it primarily served as a hunting lodge, offering a glimpse into the royal pastime of a bygone era.

For those seeking tranquility and history without the usual crowds, the Palacio Real de Riofrío is a hidden treasure waiting to be explored.

Palacio Real de Riofrío: A Unique Peek into Royal Life

With its ornate chandeliers, intricate frescoes, and expansive collection of solemn oil paintings, the Palacio Real de Riofrío offers a surprisingly intimate glimpse into the royal lifestyle of the 18th and 19th centuries. Despite its grandeur, the palace maintains a lived-in ambiance, making it feel less like a museum and more like a snapshot of history.

That said, visitors should note that part of the palace now houses a slightly kitschy hunting museum, complete with extensive taxidermy displays. It’s an intriguing stop for those with a strong stomach and a curiosity for royal pastimes.

For those craving even more regal splendor, the Royal Palace of La Granja de San Ildefonso, just a 20-minute drive away, offers an opulent alternative with exquisite interiors and manicured gardens.

Camino de Levante: A Secluded Pilgrim’s Path

While the Camino de Santiago is a celebrated pilgrimage route, it has become increasingly crowded in recent years. For a quieter, more serene experience, seasoned pilgrims are turning to the Camino de Levante.

Spanning 120km, this route begins in Orihuela, Valencia, and winds its way into the region of Murcia, culminating in the sacred town of Caravaca de la Cruz. With its peaceful paths and lack of tourist congestion, the Camino de Levante provides a more personal and tranquil journey for those seeking spiritual reflection or an off-the-beaten-path adventure.

Caravaca de la Cruz: A Sacred End to the Camino de Levante

The small town of Caravaca de la Cruz, home to just 26,000 residents, is steeped in religious significance. Recognized as the fifth Catholic Holy City in the world, it owes this honor to the Santuario de la Vera Cruz, which houses relics believed to be fragments of the True Cross. The town’s rich spiritual history is complemented by its abundance of churches and convents, making it a deeply meaningful destination for pilgrims.

The Journey Along the Camino de Levante

The Camino de Levante traces a tranquil path alongside the River Segura, following abandoned railway lines that cut through fields, vineyards, and orchards. With its serene surroundings, this route offers pilgrims the perfect blend of natural beauty and solitude. Most travelers complete the 120km trail in about five days, taking their time to enjoy the peaceful atmosphere.

For those seeking a faster pace, the route can also be done by bike. Adventure company The Osados organizes six-day cycling tours along the Camino, including accommodations, breakfast, and dinner, starting at €1,085 per person—a unique way to experience this sacred journey.