Malaysia’s Sabah Plans Bigger Sandakan and Kinabatangan Tourism Campaign for 2027, Putting Wildlife, Rainforests and Conservation in the Spotlight

Sandakan and Kinabatangan in Sabah, Malaysia, are being considered for a larger tourism promotion programme in 2027 following the encouraging response to Hunt and Explore 2026, which attracted more than 100 participants from across the state. Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin announced that discussions with Tourism Malaysia are underway to expand the initiative to both districts. The proposed campaign would highlight wildlife conservation, rainforest environments and nature-based attractions ahead of Visit Sabah 2027. Authorities are also prioritising international air connectivity and destination marketing to strengthen eastern Sabah’s appeal among domestic and overseas travellers.

Why Is Sabah Planning a Bigger Tourism Campaign for Sandakan and Kinabatangan?

Sabah’s tourism authorities are preparing to build on the success of Hunt and Explore 2026 by developing a larger destination-promotion programme for the following year.

The initiative, organised in collaboration with Tourism Malaysia, attracted more than 100 participants from different parts of Sabah. Influencers also participated in activities promoting Sandakan’s tourism attractions.

Following the event, the Sabah Ministry of Tourism, Culture and Environment and Tourism Malaysia agreed to explore opportunities for an expanded programme.

The proposed 2027 initiative could cover both Sandakan and Kinabatangan, bringing together two destinations recognised for their biodiversity, natural landscapes and wildlife conservation activities.

Jafry expressed satisfaction with the response to the 2026 programme and confirmed that discussions were underway regarding the proposed expansion.

The announcement reflects Sabah’s broader ambition to strengthen the visibility of destinations beyond its principal international gateway, Kota Kinabalu.

Sandakan provides access to conservation centres, historical attractions and marine wildlife experiences. Kinabatangan is known for its river environments, rainforest habitats and opportunities to observe wildlife.

Promoting these destinations together could help travellers understand the range of nature-based experiences available in eastern Sabah.

However, the proposed programme has not yet received a confirmed date, final itinerary, participant target or promotional budget.

What Did Hunt and Explore 2026 Achieve for Sandakan Tourism?

Hunt and Explore 2026 provided a platform for introducing Sandakan’s tourism attractions to participants, media representatives and influencers.

The programme was developed in collaboration with Tourism Malaysia and involved more than 100 participants from across Sabah.

Its activities helped draw attention to the district’s natural environment, conservation attractions and tourism potential.

The participation of influencers was particularly relevant to destination marketing because photographs, videos and personal travel experiences can introduce lesser-known locations to wider audiences.

The programme also demonstrated cooperation between Sabah’s state tourism authorities and Malaysia’s national tourism promotion agency.

Key Details of Hunt and Explore 2026

The reported participation figure represents attendance at the 2026 programme rather than an expected figure for 2027.

Although the minister described the initiative positively, the announcement did not provide independently measured changes in tourist arrivals, hotel occupancy or visitor expenditure resulting from the event.

The programme’s confirmed achievement was its participation and destination-promotion activity.

Any longer-term tourism impact would require further visitor and economic data.

How Could Sabah Tourism 2027 Connect Sandakan and Kinabatangan?

The proposed expansion could create a more coordinated tourism promotion strategy for eastern Sabah.

Sandakan and Kinabatangan offer complementary experiences, making them suitable destinations for travellers interested in biodiversity, conservation and rainforest environments.

Sandakan is associated with established wildlife rehabilitation centres and cultural attractions, while Kinabatangan is recognised for its river-based wildlife experiences.

Promoting the two districts together could encourage visitors to explore more than one destination during their stay.

For international tourists, this could provide a clearer understanding of eastern Sabah’s geographical and environmental diversity.

The initiative may also offer opportunities for local tourism businesses to collaborate on destination marketing.

However, the authorities have not announced a new joint travel package, transport route or official itinerary.

The current proposal concerns expanding promotional activities rather than introducing a confirmed tourism product.

Which Wildlife Attractions Make Sandakan One of Sabah’s Important Nature Destinations?

Sandakan is a gateway to several of Sabah’s recognised wildlife conservation attractions.

Its appeal extends beyond traditional sightseeing because visitors can learn about endangered species, rehabilitation programmes and the importance of protecting Borneo’s ecosystems.

Jafry specifically highlighted the Sepilok Orangutan Rehabilitation Centre, Selingan Island’s turtle conservation programme and the Bornean Sun Bear Conservation Centre.

These attractions represent different aspects of wildlife protection, ranging from rainforest species to marine conservation.

Sepilok Orangutan Rehabilitation Centre: Discovering Borneo’s Orangutan Conservation

The Sepilok Orangutan Rehabilitation Centre is among Sandakan’s best-known wildlife attractions.

Managed by the Sabah Wildlife Department, the centre works with orangutans requiring rehabilitation, including animals affected by habitat loss, displacement and other threats.

The facility provides an opportunity for visitors to understand the challenges associated with protecting orangutans and supporting their rehabilitation.

Designated observation areas allow visitors to watch the animals while respecting conservation requirements.

The centre is not a conventional animal encounter attraction.

Visitors must follow strict rules, including restrictions on touching or feeding orangutans, to reduce the risk of disturbing the animals or transmitting diseases.

For travellers interested in responsible tourism, Sepilok provides an educational introduction to wildlife protection in Malaysian Borneo.

Bornean Sun Bear Conservation Centre: Learning About the World’s Smallest Bears

The Bornean Sun Bear Conservation Centre is situated near the Sepilok Orangutan Rehabilitation Centre.

The facility focuses on the care, rehabilitation and protection of rescued sun bears.

Sun bears are recognised as the smallest bear species in the world.

The centre provides observation facilities that allow visitors to learn about their behaviour and conservation needs.

Its work also highlights threats associated with habitat destruction and the illegal wildlife trade.

The centre opened to visitors in 2014 and has become an established conservation attraction in Sandakan.

Its proximity to Sepilok allows travellers to explore two different wildlife conservation programmes within the same general area.

However, the centres have separate admission arrangements and operating conditions, which visitors should confirm before travelling.

Selingan Island: Understanding Sabah’s Marine Turtle Conservation

Selingan Island forms part of Turtle Islands Park, a protected area associated with marine turtle conservation.

The island is known for nesting activity and conservation programmes intended to protect turtles and their habitats.

Visitors may have opportunities to learn about turtle nesting, egg protection and conservation management.

However, wildlife encounters depend on natural conditions and operational restrictions.

Turtle sightings and hatchling releases cannot be guaranteed.

Access arrangements are managed to support conservation objectives, making it important for visitors to follow official instructions.

Selingan Island adds a marine conservation dimension to Sandakan’s tourism offering, complementing the district’s rainforest and wildlife rehabilitation attractions.

Why Is Kinabatangan Becoming a Major Attraction for International Wildlife Tourists?

Kinabatangan is already an established nature-based tourism destination in eastern Sabah, particularly among travellers interested in biodiversity and wildlife observation.

The district is associated with the Kinabatangan River, surrounding forests and habitats supporting a variety of Bornean wildlife species.

Jafry noted that Kinabatangan has attracted international visitors, particularly from Europe, who are interested in its natural environment and wildlife experiences.

The proposed promotional expansion would provide an opportunity to introduce the destination to additional tourism markets while reinforcing its existing appeal.

Unlike conservation centres, where visitors observe animals within managed facilities, Kinabatangan offers opportunities to experience wildlife in natural river and forest environments.

This distinction makes the district an important complement to Sandakan.

Kinabatangan River: Exploring Borneo’s Wildlife Habitats

The Kinabatangan River is central to the district’s tourism identity.

River excursions allow visitors to explore forested landscapes and observe wildlife from boats operated by local tourism providers.

The wider Kinabatangan region is associated with proboscis monkeys, orangutans, hornbills, Bornean elephants and other wildlife species.

However, sightings depend on natural conditions.

Animal movements, weather, river levels and the timing of excursions can influence the wildlife visitors encounter.

Responsible operators must also consider the effects of boat movements and visitor activity on sensitive habitats.

The experience is therefore best understood as an opportunity to observe natural ecosystems rather than a guarantee of seeing particular animals.

For international visitors, Kinabatangan provides a different perspective on Borneo’s biodiversity from that offered by rehabilitation centres.

How Could the Tourism Expansion Support Conservation and Local Communities?

Nature-based tourism can create economic opportunities while encouraging greater awareness of environmental protection.

However, these benefits depend on how visitor activities are managed.

Sandakan and Kinabatangan contain environmentally sensitive habitats where wildlife conservation remains a priority.

Additional tourism promotion could increase interest in conservation attractions and support demand for local guides, accommodation, transport and other visitor services.

The potential economic benefits may extend to communities involved in tourism activities.

Nevertheless, the announcement does not provide projections for additional jobs, visitor expenditure or community revenue resulting from the proposed programme.

Environmental considerations are equally important.

Wildlife tourism requires appropriate visitor management, trained guides and respect for protected areas.

River excursions should avoid disturbing animals, while visitors to conservation facilities must follow established observation rules.

The challenge for Sabah’s tourism authorities will be promoting the destinations without undermining the natural environments that make them attractive.

What Other Attractions Could Strengthen Sandakan’s Tourism Appeal?

Although wildlife conservation is central to Sandakan’s tourism identity, the district also offers historical and environmental attractions.

These provide opportunities for travellers to explore different aspects of eastern Sabah rather than concentrating exclusively on animal observation.

Rainforest Discovery Centre: Exploring Sabah’s Tropical Forests

The Rainforest Discovery Centre near Sepilok introduces visitors to rainforest ecology and biodiversity.

Its educational facilities and nature-based experiences help explain the importance of tropical forest ecosystems.

The centre complements nearby wildlife attractions by focusing on the habitats that support many of Borneo’s species.

Visitors interested in conservation, nature photography and environmental education may find it particularly relevant.

Agnes Keith House: Understanding Sandakan’s Historical Heritage

Agnes Keith House is associated with American author Agnes Newton Keith, whose writings described life in North Borneo.

The restored historical property contributes to Sandakan’s cultural and heritage tourism offering.

It provides an alternative experience for visitors interested in the region’s history.

Together, Sandakan’s historical landmarks, rainforest attractions and wildlife centres demonstrate the district’s potential as a destination offering more than a single type of tourism experience.

Why Is Improved Air Connectivity Important for Sandakan’s Tourism Future?

Improving air connectivity is another priority identified by Sabah’s Tourism, Culture and Environment Minister.

Jafry welcomed tourism-related allocations in Malaysia’s federal Budget and highlighted the potential role of charter flight incentives in attracting international visitors.

He also expressed hope that Sandakan could eventually obtain direct international flight connections similar to those available at Kota Kinabalu and Tawau.

Air accessibility is particularly important for destinations seeking visitors from overseas markets.

International travellers often consider total journey time, connecting flights, airport transfers and transport arrangements when choosing destinations.

Additional direct international services could potentially reduce travel complexity for some visitors.

They might also make Sandakan more accessible to overseas tour operators developing wildlife-focused travel itineraries.

However, the minister’s comments represent an ambition rather than confirmation of a new route.

No airline, international destination, flight frequency or launch date was announced.

Could Charter Flights Help Eastern Sabah Attract Overseas Visitors?

Charter flight incentives were identified as a possible mechanism for strengthening tourism connectivity.

Charter services can provide travel capacity for organised groups and tourism programmes where commercial arrangements and passenger demand support their operation.

For a destination such as Sandakan, charter flights could potentially create opportunities to reach selected international markets.

However, their viability would depend on airline agreements, airport facilities, operating costs and sufficient demand.

The Sabah Government has not confirmed any new charter flight service as part of the proposed Sandakan and Kinabatangan promotion.

What Is Visit Sabah 2027 and How Are Preparations Progressing?

Visit Sabah 2027 is a planned tourism promotion initiative intended to strengthen the state’s visibility among domestic and international travellers.

The campaign is expected to highlight Sabah’s natural landscapes, wildlife attractions, cultural heritage and other tourism experiences.

Jafry said his ministry was in the final stages of establishing the programme’s secretariat.

Discussions with relevant ministries and agencies were expected towards the end of October 2026 to refine promotional activities and implementation arrangements.

The ministry was also planning a launch towards the end of 2026.

A possible large-scale promotional event in Peninsular Malaysia was being considered for early 2027.

These activities remain at different stages of planning, and their final dates and arrangements have not all been confirmed.

Visit Sabah 2027 Planning Timeline

The planned activities demonstrate that the state is preparing a broader promotional programme.

However, a final calendar, detailed budget and confirmed programme schedule have not been provided in the available announcement.

Why This Matters

The proposed expansion of tourism promotion to Sandakan and Kinabatangan could strengthen eastern Sabah’s visibility among travellers seeking wildlife, rainforest and conservation experiences.

For visitors, the initiative highlights the opportunity to explore two destinations with complementary attractions.

Sandakan provides access to established wildlife rehabilitation centres, turtle conservation programmes and historical sites. Kinabatangan offers river landscapes and opportunities to observe animals in natural habitats.

For tourism businesses, wider promotion could help attract attention from domestic and international markets.

Local guides, accommodation providers, transport operators and other visitor services may benefit if the programme contributes to increased tourism demand.

However, these outcomes are not guaranteed. The announcement does not include confirmed projections for visitor growth, tourism revenue or employment.

The conservation implications are equally important.

Sabah’s natural attractions depend on healthy ecosystems and responsible tourism practices. Greater visitor interest must therefore be balanced with environmental protection and appropriate management.

The proposed campaign offers an opportunity to promote the region while strengthening public understanding of its wildlife conservation priorities.

What Travellers Should Know

Travellers interested in Sandakan and Kinabatangan do not need to wait until 2027 to explore their established attractions.

The proposed programme concerns destination promotion rather than the introduction of new visitor permits, travel routes or booking arrangements.

Visitors should plan journeys according to existing transport services, attraction opening arrangements and conservation requirements.

Before Booking

• Location: Sandakan and Kinabatangan are situated in eastern Sabah, Malaysian Borneo.
• Main wildlife attractions: Sepilok Orangutan Rehabilitation Centre, Bornean Sun Bear Conservation Centre, Selingan Island and Kinabatangan River.
• Wildlife sightings: Encounters with animals in natural habitats cannot be guaranteed.
• Conservation rules: Visitors should follow instructions issued by wildlife centres, protected-area authorities and tour operators.
• Transport: Travellers should confirm flight availability and onward road or boat transfers.
• Accommodation: Options and facilities vary between Sandakan and the Kinabatangan area.
• International entry: Overseas visitors should check current Malaysian immigration requirements.
• 2027 promotional programme: Final event dates, participation arrangements and itineraries have not been announced.

Travellers should also confirm admission charges, operating hours and booking requirements directly with individual attractions before finalising their plans.

How Can Travellers Explore Sandakan and Kinabatangan Together?

Sandakan and Kinabatangan offer complementary experiences for visitors interested in wildlife and conservation.

A journey could begin in Sandakan, where travellers can explore conservation centres and historical attractions.

Visitors interested in rainforest ecosystems could include the Sepilok area before continuing towards the Kinabatangan River.

River-based excursions provide a different perspective on wildlife, allowing visitors to observe natural habitats from boats operated by local tourism providers.

The suitability of a combined journey depends on available transport, accommodation, weather conditions and personal interests.

Main Attractions Across Sandakan and Kinabatangan

The table identifies established attractions rather than a confirmed itinerary for the proposed 2027 promotional programme.

Visitors should allow sufficient time for travel between destinations and follow local guidance when participating in wildlife activities.

Sandakan and Kinabatangan Attract More European Tourists

Kinabatangan already attracts international visitors, particularly from Europe, according to Jafry.

Its biodiversity, river landscapes and wildlife experiences appeal to travellers interested in nature-based holidays.

The proposed promotional expansion could provide additional opportunities to introduce the destination to overseas markets.

Sandakan’s conservation centres and heritage attractions could also complement Kinabatangan’s wildlife experiences.

Together, the districts offer a range of activities that may appeal to international visitors seeking more comprehensive nature-focused itineraries.

However, the government has not announced specific European marketing targets or projected visitor numbers for the

Frequently Asked Questions About Sabah Tourism 2027

1. When will Sabah expand its Sandakan and Kinabatangan tourism promotion programme?

Sabah plans to expand its tourism promotion activities in 2027, following the positive response to Hunt and Explore 2026. The proposed initiative could include both Sandakan and Kinabatangan. However, the government has not yet announced confirmed event dates, a final itinerary or registration arrangements.

2. What are the main tourist attractions in Sandakan, Sabah?

Sandakan is known for wildlife conservation and heritage attractions, including the Sepilok Orangutan Rehabilitation Centre, Bornean Sun Bear Conservation Centre, Selingan Island’s turtle conservation programme, Rainforest Discovery Centre and Agnes Keith House. These destinations offer wildlife observation, environmental education and historical experiences.

3. Why is Kinabatangan popular among international tourists?

Kinabatangan attracts nature enthusiasts because of its rainforest habitats, river landscapes and biodiversity. Visitors can join river excursions offering opportunities to observe proboscis monkeys, hornbills, orangutans and Bornean elephants. Wildlife sightings depend on natural conditions and cannot be guaranteed.

4. Will Sandakan receive new international flights for Visit Sabah 2027?

No new direct international flights to Sandakan have been confirmed as part of the announcement. Sabah’s Tourism, Culture and Environment Minister Datuk Jafry Ariffin has expressed interest in improving international connectivity, including through potential charter flight incentives. Specific airlines, routes and launch dates have not been announced.

5. What is Visit Sabah 2027, and how will it benefit travellers?

Visit Sabah 2027 is a planned tourism promotion initiative intended to increase awareness of Sabah’s destinations, wildlife attractions, natural landscapes and cultural heritage. The campaign could help travellers discover more experiences across the state, including Sandakan and Kinabatangan. Its final programme and promotional activities are still being developed.

Sandakan and Kinabatangan Could Play a Bigger Role in Sabah’s Tourism Future

Sabah’s proposed expansion of Hunt and Explore 2026 into a larger Sandakan and Kinabatangan tourism programme in 2027 highlights the state’s ambition to strengthen wildlife tourism, conservation awareness and international destination promotion.

The two districts offer complementary attractions, from orangutan rehabilitation and turtle conservation to river-based wildlife observation and rainforest exploration. Their inclusion in a coordinated campaign could improve awareness of eastern Sabah among domestic and overseas visitors.

However, the proposed expansion remains under discussion, while improved international air connectivity is an aspiration rather than a confirmed service announcement.

As preparations for Visit Sabah 2027 progress, the next important developments will be confirmation of the promotional programme, its schedule and any associated transport initiatives. For travellers interested in Malaysian Borneo, Sandakan and Kinabatangan already offer established nature and conservation experiences worth exploring.