Thursday, February 15, 2024
At this year’s Asia Pacific Incentives and Meetings Event (AIME), the Melbourne Convention Bureau (MCB) is poised to make a significant impact. The Melbourne, Victoria exhibition will highlight the city’s exceptional partners, offering event planners the opportunity for collaboration and achieving substantial results.
Attendees at the Melbourne, Victoria exhibition will have the chance to engage with MCB and 11 leading suppliers from the industry. They will gain insights into why Australia’s events capital is renowned for meetings, incentives, and conventions, all while experiencing the cultural richness and innovations provided by Melbourne’s contemporary Indigenous business event suppliers.
MCB Chief Officer Julia Swanson expressed enthusiasm about the bureau’s leadership in the sector, focusing on evolving their business events to attract and meet the needs of the next generation of buyers and planners with offerings that are inclusive and socially impactful.
“In 2023 we initiated collaborations with talented First Peoples owned and led businesses to enhance our stand’s offerings, including activations and a Yarning Area on the second storey of the stand,” said Ms. Swanson.
This year, the stand at Melbourne, Victoria, will showcase an array of native fusion desserts and gin tastings, presented by Pawa Catering & Events and Taka Gin Co. Additionally, there will be traditional shield wood burning demonstrations by esteemed fine artist Uncle Mick Harding of Ngarga Warendj.
“There will be a skilful Welcome to Country Yidaki performance by Kiernan Ironfield to commence the trade show, couverture chocolate tastings using native flavours by Indigenous and family-owned business Loco for Cocoa, even a mini wellness workshop by Aboriginal facilitator Lee Couch, who runs fantastic team building experiences for business events,” added Ms. Swanson.
On the ground floor of the stand, hosted buyers and visitors have the opportunity to engage in discussions with the leading suppliers of the destination regarding their forthcoming events.
The Melbourne, Victoria stand will feature renowned organizations such as Melbourne Convention Bureau; Showtime Event Group; Saxton Speakers Bureau; Grazeland; Victoria Pavilion; Melbourne Showgrounds; Pullman Melbourne on the Park; Restaurant Associates representing Melbourne Zoo and Werribee Open Range Zoo; Chadstone the Fashion Capital; Hotel Chadstone Melbourne M Gallery; Business Events Victoria; Mercure Melbourne Doncaster; Novotel Melbourne on Collins, and Novotel Melbourne Preston.
The Melbourne, Victoria stand will undoubtedly catch the eye at AIME 2024. Positioned prominently in the Victoria Precinct – boasting the largest area on the trade show floor – the stand’s two-story structure adorned with vibrant Indigenous artwork will be a central attraction.
MCB collaborated with Indigenous-owned creative agency Little Rocket to craft the stand’s artwork cladding, complemented by exquisite native botanical arrangements from Indigenous Melbourne florist Alchemy Orange.
Additionally, the Yarning Area on the second floor offers complimentary barista coffee throughout the day, along with comfortable seating arrangements including armchairs, tables, and bar stools, providing attendees with a relaxing vantage point to observe AIME.
Activation Schedule at the Melbourne, Victoria Stand:
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
