Monday, March 4, 2024
Mayor Daniella Levine Cava of Miami-Dade County, along with Ralph Cutié, Director and CEO of Miami International Airport (MIA), and key airport collaborators, unveiled the “I AM MIA” campaign. This initiative is set to revolutionize the customer journey at one of the busiest airports in the nation. The campaign, a comprehensive program, seeks to elevate the airport experience for passengers and the vast workforce community comprising over 37,000 employees at MIA, the primary economic powerhouse in Miami-Dade County.
“Just as we are making record investments in capital improvements at MIA, we are also making historic investments in our workforce. We are hiring additional Lightning Crew members who will prioritize last-minute maintenance issues that affect our visitors and employees on a daily basis. Additionally, when you see an airport employee in the terminal with one of our ‘I Am MIA’ vests on, that means they are ready to respond to your travel needs and hear your concerns. Our 1,500 County employees at MIA are on the ready, and our entire 35,000-employee MIA workforce is joining the campaign. We are MIA!”
Mayor Levine Cava
The “I AM MIA” campaign stands as a pivotal component within MIA’s ambitious Modernization in Action (M.I.A.) Plan, a transformative endeavor characterized by historic investments in maintenance and capital infrastructure projects. This innovative campaign heralds the deployment of dedicated Lightning Crew teams comprised of highly trained personnel strategically patrolling terminals to promptly address maintenance issues. Additionally, other Lightning Crew members will proactively engage with passengers to address inquiries and concerns, aiming to significantly enrich the overall customer experience at the airport.
Key features of the campaign include:
1. Customer-Centric Teams: Specially trained Lightning Crew teams will be strategically stationed throughout the terminals to assist passengers and promptly address maintenance issues, fostering a more personalized and responsive experience.
2. Modernization in Action: Aligned with the M.I.A. Plan, the campaign forms a part of a comprehensive effort to improve operational efficiency and enhance customer experience. It aligns with MIA’s commitment to infrastructure enhancements, such as a new parking facility, terminal redevelopment, restroom upgrades, new passenger boarding bridges, and renovated conveyance units, among other improvements.
3. Record-Breaking Growth: With a record-breaking 52.3 million travelers served last year, the “I AM MIA” campaign addresses the escalating demand for operational enhancements and elevated customer care.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
