Vietnam’s Luxury Hospitality Sector Prepares for a Major Addition With Shilla Monogram Hanoi Westlake’s 319-Room Opening

Vietnam’s luxury hospitality sector is preparing to welcome a major new addition as Shilla Monogram Hanoi Westlake gets ready to open on 23 October 2026. Located in Hanoi’s emerging Starlake district, the upscale hotel will introduce 319 guest rooms, premium restaurants, rooftop leisure facilities and modern event spaces. The property aims to serve international tourists, business travellers and guests seeking a sophisticated stay in the Vietnamese capital.

Developed under The Shilla Hotels & Resorts, the hospitality business of Hotel Shilla, which is affiliated with Samsung Group, the new property represents another step in the brand’s international expansion. Its opening will strengthen the company’s presence in Vietnam while adding a new accommodation option to Hanoi’s growing premium hotel market.

Shilla Monogram Expands Its International Presence With a New Hanoi Property

Shilla Monogram operates as an upper-upscale lifestyle brand that combines established Korean hospitality standards with design elements inspired by individual destinations. Its properties aim to offer a balance of contemporary comfort, local culture and personalised guest experiences.

The upcoming Hanoi opening will mark the fourth Shilla Monogram property worldwide, following hotels in Da Nang, Vietnam; Gangneung, South Korea; and Xi’an, China. It will also become the brand’s second location in Vietnam, reflecting the country’s importance within its regional expansion strategy.

The addition of Hanoi to the portfolio allows the brand to serve two distinct Vietnamese destinations. While Da Nang is widely recognised for its coastal tourism appeal, Hanoi attracts visitors through its cultural heritage, commercial activity and position as the national capital.

By establishing a presence in both cities, Shilla Monogram will be better positioned to accommodate travellers with different interests, including leisure holidays, corporate visits and international meetings.

Hanoi’s Emerging Starlake District Offers a Strategic Location for Business and Leisure

The new hotel occupies a prominent position within Starlake, a developing urban district covering approximately 186 hectares near the western side of Hanoi’s West Lake.

Starlake is being developed as an important administrative, diplomatic and financial centre. Its expanding infrastructure and commercial facilities are expected to support new business activity while attracting residents, organisations and visitors.

This setting gives Shilla Monogram Hanoi Westlake a location suited to corporate guests who need access to business districts, as well as leisure travellers interested in exploring the city.

The hotel’s proximity to West Lake provides another advantage. Covering approximately 500 hectares and extending along a shoreline of around 17 kilometres, West Lake is Hanoi’s largest natural lake and one of its best-known recreational areas.

Visitors can explore lakeside walking routes, cultural attractions and established neighbourhoods. Among the area’s historic landmarks is Tran Quoc Pagoda, a Buddhist site with a history stretching back roughly 1,500 years.

The combination of modern urban development and traditional cultural attractions creates an appealing setting for international visitors who want to experience different sides of Hanoi during a single trip.

Vietnamese Landscapes Inspire the Hotel’s Contemporary Architectural Design

Shilla Monogram Hanoi Westlake incorporates architectural influences drawn from Vietnam’s distinctive natural scenery.

The building’s layered design takes inspiration from the country’s terraced rice fields, translating their stepped appearance into a contemporary architectural style.

This approach connects the property with Vietnam’s landscape while maintaining the refined visual identity associated with the Shilla Monogram brand.

The design also reflects the hotel’s ambition to create spaces suitable for different guest needs, from quiet relaxation to professional meetings and social occasions.

Rather than relying solely on international luxury design conventions, the property introduces local references that help establish a stronger connection with its destination.

The New Hotel Introduces 319 Premium Guest Rooms and Skyline Suites

Accommodation forms a central part of the new hotel’s offering, with 319 rooms designed to accommodate business and leisure guests.

The 42-square-metre Deluxe rooms provide spacious interiors, comfortable bedding and dedicated areas for working and relaxing. Their layout is intended to meet the needs of visitors who may spend time attending meetings while also enjoying the city.

For guests seeking additional space, the Signature Suites occupy the hotel’s highest accommodation level. These suites feature generous living areas and panoramic views across Hanoi’s urban landscape.

The different room categories provide flexibility for short business trips, extended visits and premium leisure stays.

By combining functional workspaces with comfortable accommodation, the property aims to meet the expectations of modern travellers who increasingly combine professional commitments with opportunities for recreation.

Four Distinctive Dining Venues Bring International and Asian Cuisine Together

Food and beverage facilities will play an important role in the hotel’s guest experience, with several restaurants and casual dining spaces available within the property.

Dining M will operate as the main all-day dining restaurant, offering a selection of international dishes alongside Korean specialities. The venue is designed to serve guests throughout the day.

Pastry M will provide a more relaxed environment for coffee, tea, pastries and informal meetings.

Two speciality restaurants will broaden the dining choices. JINJI will focus on Korean cuisine and include six private dining rooms, creating suitable settings for business discussions, family occasions and smaller social gatherings.

HASUNGO will introduce contemporary Chinese cuisine, providing another dining option for hotel residents and local visitors.

Together, these venues are intended to make the hotel a dining destination as well as an accommodation property, offering different experiences without requiring guests to leave the building.

Spectacular 35th-Floor Rooftop Facilities Add a New Leisure Experience

One of the hotel’s most distinctive features will be its collection of leisure facilities on the 35th floor.

The rooftop area will bring together the Monogram Lounge, an outdoor infinity pool and Bar M, offering elevated views towards West Lake and across Hanoi.

The Monogram Lounge will provide breakfast and happy-hour services, giving guests a dedicated setting for dining and relaxation.

The outdoor infinity pool will offer an opportunity to enjoy the city’s skyline, while Bar M will create an additional space for socialising.

Beyond the rooftop, guests will have access to an indoor swimming pool, fitness facilities and a spa.

These amenities will allow visitors to maintain exercise routines, enjoy wellness treatments and relax after business appointments or sightseeing excursions.

The range of facilities also supports the property’s positioning as a hotel where accommodation, recreation and professional activities can take place within the same building.

Expansive Event Facilities Strengthen Hanoi’s Business Tourism Offering

Shilla Monogram Hanoi Westlake will also target the meetings, incentives, conferences and exhibitions market through a selection of dedicated event facilities.

The centrepiece will be a 700-square-metre Grand Ballroom, designed to accommodate corporate functions, formal receptions and social celebrations.

The ballroom can be divided into smaller spaces, allowing organisers to adapt the venue to different event sizes and requirements.

Additional meeting rooms, a pre-function area and an outdoor deck will expand the range of available event settings.

These facilities will support business gatherings, private functions and other organised occasions, while the hotel’s restaurants and accommodation will provide convenient services for participants.

For event planners, having guest rooms, dining venues, meeting facilities and leisure amenities in one location can simplify arrangements and reduce the need for travel between separate venues.

A New Hospitality Addition to Hanoi’s Growing International Tourism Market

The opening of Shilla Monogram Hanoi Westlake will introduce another premium accommodation choice to Vietnam’s capital as the city continues to develop its tourism and business infrastructure.

Its location in Starlake positions the hotel within an emerging commercial district, while nearby West Lake provides access to one of Hanoi’s most recognisable natural and cultural attractions.

The combination of 319 guest rooms, multiple dining venues, rooftop leisure facilities, wellness services and extensive meeting spaces gives the property a broad appeal across different visitor segments.

For The Shilla Hotels & Resorts, the opening represents further international expansion and a stronger presence in Vietnam. For Hanoi, it adds new hospitality capacity in a developing part of the city.

With its scheduled opening on 23 October 2026, Shilla Monogram Hanoi Westlake is preparing to welcome guests seeking premium accommodation, contemporary facilities and convenient access to both the business and cultural attractions of Vietnam’s capital.

“Shilla Monogram Hanoi Westlake is a new foothold in our global expansion, bringing together Vietnam’s growth potential and The Shilla Hotels & Resorts’ service expertise,” said a spokesperson for The Shilla Hotels & Resorts. “By bringing Shilla Monogram’s hospitality to Starlake and connecting it with the character of West Lake, we aim to create a hotel that serves both visitors to the city and the local community.”

Shilla Monogram Hanoi Westlake will celebrate its opening with the “Hanoi First Monogram Moment” package, giving guests more time to settle in and explore the property. The offer includes breakfast for two at Dining M, welcome drinks at Bar M, early check-in at noon and late check-out at 2 p.m. These benefits allow visitors to enjoy a leisurely stay and discover the hotel’s dining and leisure facilities. Guests can find further details and book through The Shilla Hotels & Resorts’ official website.

The launch will introduce the Shilla Monogram brand to Hanoi and reinforce The Shilla Hotels & Resorts’ presence in Vietnam. Alongside the growth of its Asian portfolio, the group will pursue further international expansion, combining its distinctive Korean hospitality with the individual character of each destination. This approach will shape locally inspired stays that connect travellers with the places they visit while reflecting the group’s hospitality style.