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Vietnam sets record on tourist arrivals from Russia.Vietnam’s tourism sector is set to boom as the country attracts a record number of Russian tourists, which is forecasted to hit 1.5 million by 2026. This is driven by an increase in air travel, a rise in demand for holidays and Vietnam’s popularity as a prime Asian destination.
The projected increase marks a significant recovery for one of Vietnam’s most important long-haul tourism markets. Russian arrivals could almost double the visitor levels recorded during Vietnam’s previous tourism peak in 2018 and 2019, when annual arrivals from Russia reached around 700,000 to 800,000.
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The rapid expansion of Russian travel demand highlights Vietnam’s increasing position among global holiday destinations, particularly for travellers seeking tropical beaches, affordable luxury experiences and long-stay holidays.
Vietnam has already recorded exceptional growth from the Russian market during the first eight months of 2026. More than one million Russian tourists travelled to Vietnam between January and August, marking a 165.7 per cent year-on-year increase.
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The surge has pushed Russia into Vietnam’s top three international tourism source markets, ranking behind China and South Korea by visitor numbers.
The growth represents a major boost for Vietnam’s tourism industry, which has been working to expand international arrivals after global travel disruptions affected tourism flows in previous years. The strong Russian market performance is helping strengthen demand for hotels, resorts, airlines, restaurants and tourism services across major destinations.
The increase in Russian visitors also reflects changing travel patterns, with more tourists searching for destinations offering warm weather, attractive landscapes and convenient international connections.
Improved aviation connectivity has become one of the key factors supporting the rise in Russian arrivals to Vietnam.
The continued operation and expansion of direct flight routes between Russia and Vietnam have made travel easier for holidaymakers. Increased charter flight availability and higher flight frequencies have provided more options for travellers planning holidays in Vietnam’s coastal regions.
Better connectivity has particularly benefited destinations that depend heavily on international leisure tourism. Popular beach areas have seen stronger demand as Russian travellers look for destinations that combine relaxation, entertainment and quality accommodation.
Convenient payment solutions have also improved the travel experience for Russian visitors. Some businesses in Vietnam now support QR-based payment systems and MIR bank cards, allowing travellers to access services more easily during their stay.
These developments have helped reduce travel barriers and encouraged more Russian tourists to choose Vietnam for their overseas holidays.
Vietnam’s coastal destinations continue to attract strong interest from Russian holidaymakers, with Nha Trang, Mui Ne and Phu Quoc emerging as some of the most popular locations.
Nha Trang remains a leading beach destination due to its long coastline, modern hotels, entertainment facilities and established tourism infrastructure. The city has traditionally attracted Russian visitors because of its favourable climate and wide range of leisure activities.
Mui Ne is another preferred destination, offering a more relaxed coastal atmosphere with beaches, water activities and unique natural landscapes. The destination appeals to travellers looking for peaceful holidays combined with outdoor experiences.
Phu Quoc has also gained popularity among international visitors, including Russian tourists, due to its luxury resorts, island scenery and premium holiday experiences. The destination continues to develop as one of Vietnam’s leading island tourism hubs.
The popularity of these destinations demonstrates the strong demand for Vietnam’s beach tourism products among Russian travellers.
The rapid growth of Russian arrivals is contributing significantly to Vietnam’s wider international tourism recovery in 2026.
During the first eight months of the year, Vietnam welcomed nearly 16 million international visitors, representing a 14.4 per cent increase compared with the same period in 2025.
The country’s tourism sector has benefited from rising demand across multiple international markets, with Russia emerging as one of the fastest-growing sources of visitors.
The increase in Russian arrivals is expected to generate additional economic benefits for Vietnam’s tourism ecosystem. Higher visitor numbers support accommodation providers, transport operators, food businesses, entertainment services and local communities connected to tourism.
Longer-stay international travellers, including many Russian holidaymakers, are particularly valuable for destinations because they often contribute higher spending across hotels, dining, shopping and experiences.
The strong performance of the Russian tourism market is helping Vietnam move closer towards its ambitious goal of welcoming 25 million international visitors in 2026.
The country has been expanding its tourism strategy by improving international connectivity, strengthening destination marketing and enhancing visitor experiences.
Russia’s growing contribution highlights the importance of diversified tourism markets for Vietnam. While traditional Asian markets such as China and South Korea remain major sources of visitors, rising demand from Russia is providing additional momentum.
The continued expansion of direct flights, improved payment accessibility and Vietnam’s reputation as a safe and attractive holiday destination are expected to support further growth in Russian arrivals throughout the year.
Vietnam Tourism Enters New Growth Phase As Russian Arrivals Near Record Highs Vietnam’s tourism industry is entering a new era of international expansion as record-breaking numbers of Russian visitors are expected to arrive in the country. The burgeoning relationship between the two markets is set to create new opportunities for airlines, hotels, resorts and tourism businesses across Vietnam, solidifying the country’s status as one of Asia’s most desired travel destinations.
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Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026