Glasgow, Hanoi and More Unique Destinations Drive International Travel Shift as Friendliest Cities Ranking Highlights the Rise of Experience First Tourism

Glassgo and Hanoi recognized as the friendliest cities of the ranking in most experience centric tourism. Although, Vietnam, the jewel of south east Asian tourism reviewed as the most evolving country in the genre of customer service. The Ranking was based on more than 100,000 google maps reviews, and it researched 107 cities of the tourism world. based on the gathered data , it is convinced that these cities are more amicable towards the tourist and their travel experience is always keeping it up to positive feed backs. These results is helpful for tourism countries, travel companies and luxury services relating travel and tourism etc. The ranking follows not only the competitiveness but also the nature of the tourism that are real.
The Importance of the Friendliest Cities Ranking
The most recent friendliest cities ranking indicates that travelers are placing more value on the way they are treated while they are being served.
Advertisement
Advertisement
First-rate service impacts:
- Stay satisfaction
- Dining satisfaction
- Attraction satisfaction
- Shopping satisfaction
- Destination satisfaction
When customers are happy, they are more likely to return and recommend the destination to others, which will improve the destination’s reputation and ranking as a travel site.
Advertisement
Advertisement
To be competitive, tourism boards have recognized the value of service and are placing a focus on it next to all their other offerings (culture, history, natural offerings).
Glasgow Is No. 1, Hanoi Is the 1st Southeast Asian City to Win the Hospitality Award
The new ranking has each of the listed destinations at the top for service.
Advertisement
Advertisement
| Rank | City | Country | Why it’s Important for Tourism |
|---|---|---|---|
| 1 | Glasgow | United Kingdom | Top rated service city |
| 2 | Hanoi | Vietnam | Only Southeast Asian city in global Top Ten |
| 3 | Dublin | Ireland | Good service and visitor experience |
| 4 | Liverpool | United Kingdom | Good service for tourism |
Customers rated the service for all the businesses (restaurants, cafes, attractions, activities) in the 107 cities based on their reviews in Google Maps (100K+ reviews).
It’s Been Recognized That Vietnam Has Used Service to Gain a Competitive Edge in Tourism

Vietnam has continued to expand the appeal of its tourism offerings beyond the beaches and the ancient sites.
Advertisement
Advertisement
Government-backed tourism initiatives are turning to:
- Cultural tourism
- Food tourism
- Night economy development
- Visitor experience enhancements
- Digital tourism service enhancements
Hanoi is one of the largest beneficiaries of the initiatives outlined above.
As the capital of Vietnam, it hosts a great deal of modern hospitality on top of the many centuries of heritage it possesses, showing visitor satisfaction has increasing relevance to its tourism strategies.
Recent official tourism policies have focused on expanding night time tourism districts, more cultural and culinary events, and stimulating the visitations and associated spend of visitors.
Advertisement
Advertisement
United Kingdom Shows Why Service Excellence Drives Repeat Tourism
Three of the highest ranked cities on earth are located in the United Kingdom.
Glasgow, Liverpool, and other United Kingdom cities have developed mature tourism services and hospitality high standards throughout accommodations, restaurants, and attractions.
Local service remains friendly and consistently enhances the reputation of the United Kingdom amongst visitors, while international competition grows.
Ireland Continues Building Its Tourism Reputation Through Hospitality
Dublin being one of the friendliest cities in the world is a testament to the hospitality the Irish are known for.
The combination of the historic, cultural, and all the activities and friendliness of the city, are major draws to the international tourists who flock to it.
Dublin is among the best tourism cities in the world due to its excellent customer service.
Advertisement
Advertisement
Why Experience-First Tourism Is Becoming the New Global Travel Trend
With so many reviews on the internet, travelers have more information than ever on experiences.
Travel now focuses not only on attractions, but also on:
- Service and food reviews
- Travel ease
- Local attitudes
This trend is called experience-first tourism. Now interactions are as important as attractions.
Countries that provide excellent tourism experiences gain repeat tourism and an excellent reputation globally.
Country-Wise Tourism Snapshot
| Country | Latest Tourism Development | Travel Impact |
|---|---|---|
| Vietnam | General service improvement leads to happier tourists; positive expansion of night economy and culinary tourism | Creates a more appealing travel destination and increases traveller confidence |
| United Kingdom | Glasgow and Liverpool recognised among the friendliest cities in the world | Improves the quality of tourism services and enhances the visitor experience in the UK |
| Ireland | Dublin recognised as among the friendliest cities in the world | Supports continued tourism growth to Dublin through repeat visits and stronger destination appeal |
Airlines Mentioned
No airlines are mentioned or linked in any way to the customer service ranking.
Why Travellers Should Pay Attention
This ranking is not just a marketing scheme.
Advertisement
Advertisement
It scores real experiences of travelers by considering thousands of public reviews.
This means travelers that appreciate great hospitality will likely experience:
- Greater customer service.
- Supportive residents.
- Better restaurant experiences.
- Better lodging experiences.
- Better experiences throughout the entire trip.
These will influence travelers to spread the word about a destination and to return to it.
What Travelers Should Do
A destination’s popular attractions should not be the only consideration when you plan the next trip.
Travelers should:
- Read travel reviews when selecting hotels and attractions.
- Visit the local food precinct where hospitality is usually the highest.
- Tours of the local culture and night entertainment areas of the local tourism promotion.
- Book hotels early for the busy travel seasons.
- Check the tourism sites for information about local activities, seasonal and planned event information for visitors.
- Plan the travel logistics to/from the destination in advance. This is an exception to delay consideration but is important.
What this Hospitality Recognition Means for Global Tourism
Global tourism competition is evolving.
Advertisement
Advertisement
Countries don’t compete based on how many famous sites they have or how low they can price their travel.
Now destinations compete for:
- Hospitality.
- Visitor satisfaction.
- Real experiences.
- Customer service.
Hanoi becoming recognized is an example of excellent hospitality becoming a competitive tourism advantage.
The continued reliance of travelers on online reviews for trip planning will likely make customer service the most important consideration for travelers choosing.
Frequently Asked Questions
What is the friendliest cities ranking?
The friendliest cities ranking is a global assessment based on customer sentiment for more than 100,000 Google Maps reviews of restaurants, cafés, and other leisure and recreational businesses across 107 cities.
Why is Hanoi important in the latest ranking?
Hanoi is the second largest city in the world, and also the only finalist in the top ten for Southeast Asia, which reflects the development of hospitality in Vietnam.
Advertisement
Advertisement
Does the ranking affect travel planning?
Yes. Some travelers focus on the rankings, because customer service and hospitality are factored into the reviews of cities, and makes the rankings meaningful in addition to other travel information.
Author’s Observation
The latest friendliest cities ranking is an indicator of how global tourism is changing. Travelers keep in mind how they were treated. While there are attractions that are memorable, consistent hospitality is also important. This will drive tourism for the city to places that excite and bring good customer service.
Advertisement
