Oman Launches A New Integrated Tourism Complex: Now Salalah, Dhofar Is Set To Boost The Travel Industry With Al Wathba Hospitality

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Oman’s Ministry of Heritage and Tourism has announced the laying of the foundation stone for a large integrated tourism complex (ITC), Al Wathba Hospitality in Salalah’s picturesque Januf district. This key infrastructure development will help boost the tourism sector and promote Dhofar globally, positioning it as a preferred destination.

The investment in the complex is estimated at RO80 million ($208 million)and it is developed under a usufruct with the involvement of Al Wathba Hospitality, a prominent private-sector actor. Project:Approved in Feb 2025 this Project is specifically structured as an ITC to allow foreign ownership, for which it is expected to draw investment and enhance the ease of investing in Oman for international investors.

Luxurious Amenities and Modern Infrastructure

The project’s first phase, expected to be completed within two-and-a-half years, includes numerous luxury amenities. Among these will be a prestigious five-star hotel, 124 fully serviced apartments designed for longer stays, and a bustling marina featuring an array of restaurants, cafés, and leisure facilities.

Visitors and residents can also enjoy a vibrant beach club, designed as a prime attraction for relaxation and entertainment. Complementing this is an extensive health club, catering to wellness and fitness enthusiasts seeking an upscale experience in a serene coastal setting.

Economic Opportunities for Dhofar Region

H E Azzan bin Qasim al Busaidi, the Undersecretary of the Ministry of Heritage and Tourism, emphasized the complex’s role in stimulating regional economic growth. According to Al Busaidi, this initiative aligns closely with national economic diversification plans and underscores Oman’s commitment to enhancing the tourism sector’s contribution to the economy.

Moreover, Al Busaidi highlighted the project’s broader socio-economic impact, including considerable support for small and medium enterprises (SMEs). The development will create significant direct and indirect employment opportunities, alongside training programs to improve tourism and hospitality skills among Omani nationals.

Enhancing Dhofar’s Tourist Appeal

Khalid bin Abdullah al Abri, Director General of Heritage and Tourism in Dhofar, underscored the project’s scale and significance, noting it as one of the region’s largest tourism investments. Al Abri particularly pointed out that the planned yacht marina will be among Oman’s largest maritime facilities, uniquely positioning Dhofar as a key attraction for nautical tourism.

Additionally, Al Abri highlighted the ministry’s ongoing efforts to transform Dhofar into a popular destination throughout the entire year. These initiatives have already proven successful, with recent statistics revealing a substantial 9% increase in visitors during the renowned 2024 khareef season and an impressive 18% rise in winter tourism compared to the previous year.

Showcasing Dhofar’s Natural and Cultural Heritage

During the foundation stone-laying event, attendees enjoyed a series of engaging visual presentations that highlighted not only the detailed plans for the new complex but also Dhofar’s rich cultural and natural heritage. These presentations reinforced the region’s potential to attract both local and international tourists who appreciate unique cultural experiences and pristine natural environments.

The ministry described the development as strategically important, offering diverse integrated facilities and promising lucrative investment opportunities. Additionally, this major tourism project strengthens cooperation between Oman’s public institutions and private sector investors, underscoring the importance of public-private partnerships in the sustainable development of tourism infrastructure.

Promoting Sustainable Investment and Global Appeal

With a commitment to enhancing Oman’s attractiveness to global travelers, the integrated tourism complex in Salalah is a clear manifestation of that leap. More than being luxurious accommodations and recreational facilities, these accommodational facilities aim to act as gateways for making Dhofar a year-round, sustainable destination, with something for everyone to want to return to.

This project is a modern interpretation of destination development; a fine balance between luxury and sustainability and yet a true reflection of local cultures that will further position Oman on the global tourism stage.