PATA’s 2024 Face of the Future Award: Recognizing emerging leaders in travel & tourism

Monday, April 1, 2024

PATA is now welcoming submissions for the 2024 PATA Face of the Future Award, with the deadline set for May 31, 2024.

As a non-profit organization, PATA plays a pivotal role in fostering the sustainable growth of travel and tourism across the Asia Pacific region. Central to its mission is Human Capital Development (HCD), which aims to cultivate emerging leaders within the travel and tourism sector.

In line with this commitment, PATA annually honors an outstanding individual with the ‘PATA Face of the Future’ award. Recipients of this esteemed accolade showcase remarkable initiative and leadership in advancing tourism, while also championing the sustainable development goals of the Asia Pacific travel industry.

The 2024 PATA Face of the Future awardee will enjoy comprehensive sponsorship to attend and be acknowledged at the PATA Travel Mart 2024 (PTM 2024). Additionally, the recipient will be offered a speaking slot at the PATA Youth Symposium and a seat on the PATA Board, representing the youth within the PATA community.

Other benefits include:

• Speaking engagements at various PATA or partner events on behalf of PATA, subject to availability.
• Extensive global media exposure through PATA’s diverse communication platforms.
• Opportunity to serve as a mentor in the PATA Youth Mentorship Programme, contributing to the development of young professionals in the tourism industry through webinars and youth-focused events.
• Permission to use the PATA Face of the Future brand logo.
• A feature blog post on the PATA Blog, highlighting their journey and dedication to success.

“The PATA Face of the Future is an initiative focusing on human capital development while emphasising the values of sustainability and social responsibility within the Asia Pacific tourism industry and beyond,” said PATA CEO Noor Ahmad Hamid. “This award spotlights exceptional individuals and their innovative projects, recognising all participants as a force for positive change. By inspiring both mindset and action, it supports the development across the tourism workforce.”

Furthermore, PATA Members can seize the exclusive chance to demonstrate their dedication to human capital development and sustainability by sponsoring the Face of the Future 2024. This sponsorship offers numerous benefits, including extensive brand exposure, valuable networking opportunities, and a platform to showcase organizational initiatives. For more details, please visit the provided link and get in touch.

As it embarks on its 47th edition, the PATA Travel Mart (PTM) solidifies its position as the foremost international travel trade exhibition in the Asia Pacific region, offering unmatched networking and contracting prospects. It serves as a crucial platform for travel and tourism organizations to connect with decision-makers, acquire new clients, expand their networks, forge new relationships, and strengthen existing business partnerships. The upcoming PATA Travel Mart 2024 is scheduled to take place in Bangkok, Thailand, from August 27 to 29.

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