Thursday, February 8, 2024
Qatar Duty Free (QDF) is excited to reveal its support for several globally recognized tennis and golf competitions this February, including prestigious events such as the Qatar TotalEnergies Open, Qatar ExxonMobil Open, and the Commercial Bank Qatar Masters. This initiative is further amplified by the innovative airport campaign “Shop Like a Pro” at Hamad International Airport, which draws in travelers with its unique sports-themed engagement tactics. Catchphrases like “It’s Crunch Time!” and “Team up” across various retail sections bring a spirited shopping atmosphere.
This collective endeavor highlights Qatar’s enthusiasm for sports, offering a lively and dynamic vibe for travelers during the month, especially around Qatar National Sports Day, celebrated on the second Tuesday of February. QDF is continuing its support for the Qatar TotalEnergies Open, an esteemed event on the Women’s Tennis Association tour, scheduled from 11 to 17 February, demonstrating its commitment to women’s sports and the empowerment of female athletes. Similarly, QDF backs the Qatar ExxonMobil Open, a leading men’s tennis event on the ATP World Tour, happening from 19 to 24 February, with both tournaments hosted at the Khalifa International Tennis and Squash Complex.
Beyond tennis, QDF also sponsors the Commercial Bank Qatar Masters, a key golf tournament that has enjoyed QDF’s support since 2009. This golf event, running from 8 to 11 February, stands out on the European Tour calendar. Moreover, QDF’s ongoing Hole-in-One sponsorship awards a USD 155,000 voucher at Qatar Duty Free to any golfer who achieves a Hole-in-One on the 13th hole.
These sponsorships not only attract top-tier athletes and spotlight Qatar’s superior sports infrastructure but also enhance the excitement through the “Shop Like a Pro” campaign, running from 7 January to early March. This shopping experience, inspired by the vibrancy of sports, aligns with Qatar’s National Sports Day on 13 February and coincides with other significant 2024 sports events like the Asian Football Cup, FINA World Championships, and Tennis Open tournaments.
“February is a highlight in Qatar’s sports calendar, capped off with our National Sports Day. We’re proud to celebrate this time with a lineup of prominent sponsorships and a sports-themed retail campaign,” commented Mr. Thabet Musleh, the Vice President of Qatar Duty Free at a senior level. “Our sponsorship efforts significantly enhance our brand presence, establishing QDF not just as a retailer, but as a facilitator of unforgettable experiences. Through QDF’s sponsorships and shopping campaigns, we aim to boost Qatar’s sports heritage and enrich the journey of travelers at Hamad International Airport.”
Furthermore, QDF will extend its sponsorship to the MotoGP and Formula 1 Grand Prix in March, continuing its three-year agreement with the Lusail International Circuit, host of these thrilling events, further affirming QDF’s dedication to offering exceptional experiences through strategic alliances.
Sunday, April 28, 2024
Sunday, April 28, 2024
Monday, April 29, 2024
