Armstrong Collective Strengthens Global Travel Expansion With Carly Biggart As New Sales Leader

Written By: Subhankar Chakraborty

Subhankar Chakraborty

I'm a content writer with a strong foundation in psychology and a passion for the travel and hospitality industry. Beyond timely reporting and contemporary narratives I bring a unique perspective to content creation, crafting stories that not only inform but also connect with readers on a deeper emotional level. I combine meticulous research, accuracy and compelling storytelling to deliver authentic, engaging and insightful content for a global audience.

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August 23, 2026 12:55 PM |

Armstrong Collective has strengthened its global travel strategy with the appointment of Carly Biggart as its new vice president of global sales. The leadership change marks an important development for the company behind Rocky Mountaineer and Canyon Spirit as it continues focusing on international market growth.

With more than 25 years of experience across sales, strategy, marketing and operations, Carly Biggart has been positioned to lead global sales initiatives and strengthen relationships across the travel and tourism sector. Her appointment highlights Armstrong Collective’s continued focus on building partnerships, improving guest experiences and expanding its presence worldwide.

Armstrong Collective Welcomes Experienced Leader To Drive Global Sales Strategy

Armstrong Collective, the parent company of Rocky Mountaineer and Canyon Spirit, has announced the appointment of Carly Biggart as its new vice president of global sales. The role has been created to strengthen the company’s global sales organisation and support its long-term growth strategy across international markets.

Carly Biggart’s extensive professional background has been recognised as a key factor behind her appointment. More than 25 years of experience have been gained across sales, strategic planning, marketing and operational leadership, providing her with broad expertise within global business environments.

Before joining Armstrong Collective, Biggart served as general manager, Americas at Hurtigruten. During her time with the company, she was responsible for leading business activities across the region and contributed to record growth.

Her previous leadership experience also includes senior positions at Motorola Mobility, where she managed national sales, marketing and operational responsibilities. These roles provided further experience in developing commercial strategies, managing teams and strengthening business performance.

Carly Biggart To Lead Global Sales Growth And Travel Partnerships

In her new role at Armstrong Collective, Carly Biggart will oversee the company’s global sales organisation and guide its strategic direction. Her responsibilities will include aligning regional sales strategies, supporting growth opportunities in international markets and strengthening relationships with key travel trade partners.

The appointment reflects the importance of strong sales leadership within the modern travel and tourism industry, where partnerships and market connections play a central role in reaching travellers worldwide.

Armstrong Collective’s portfolio, including Rocky Mountaineer and Canyon Spirit, represents a collection of travel experiences focused on showcasing destinations through distinctive journeys. Through Biggart’s leadership, the company will continue developing its sales approach while working closely with travel advisers and industry partners.

The travel and tourism sector relies heavily on collaboration between operators, advisers and destination partners. Strengthening these relationships has been identified as an important part of Armstrong Collective’s ongoing business direction.

Industry Experience And Tourism Leadership Strengthen Armstrong Collective

Carly Biggart’s involvement in the wider travel and tourism industry has also been supported through her role as a board member at Tourism Cares, a non-profit organisation dedicated to the long-term survival and sustainability of the travel industry.

Her connection with Tourism Cares highlights her involvement in initiatives focused on supporting the future development of tourism. Alongside her commercial leadership experience, this role has provided additional engagement with broader industry priorities.

Armstrong Collective has highlighted Biggart’s ability to build high-performing teams and develop strategic partnerships. According to Armstrong Group chief commercial officer Monique Gomel, Biggart’s proven record of driving sales growth across global markets would be valuable as the company continues expanding its international footprint.

Gomel stated that Biggart’s leadership would be instrumental in advancing Armstrong Collective’s long-term growth strategy and supporting the company’s continued development.

Rocky Mountaineer And Canyon Spirit Portfolio Supported By New Leadership

The appointment of Carly Biggart represents a new leadership chapter for Armstrong Collective’s portfolio of travel brands, including Rocky Mountaineer and Canyon Spirit.

Rocky Mountaineer is known for its rail journeys that connect travellers with scenic destinations, while Canyon Spirit forms part of Armstrong Collective’s wider collection of travel experiences. The company’s global sales direction will now be guided by Biggart as she works with teams and trade partners worldwide.

Biggart said she was excited to join Armstrong Collective and contribute to the next stage of growth for the company’s brands. She highlighted the importance of strong partnerships, shared purpose and maintaining a focus on the guest experience.

She also expressed her commitment to working with the company’s global team, travel advisers and trade partners to strengthen relationships, create new opportunities and continue inspiring travellers around the world.

Conclusion

Armstrong Collective has appointed Carly Biggart as vice president of global sales to support its continued international development within the travel and tourism industry. With extensive experience across sales, strategy, marketing and operations, Carly Biggart will lead efforts to strengthen partnerships and expand market opportunities.

The appointment supports Armstrong Collective’s focus on long-term growth while enhancing its global sales structure. Through brands such as Rocky Mountaineer and Canyon Spirit, the company will continue working with travel partners and advisers to deliver memorable experiences for travellers worldwide. This leadership move represents a significant step in Armstrong Collective’s ongoing global journey.