Sabre Corporation Soar as GDS Partner of the Year at ASTA 2024 Conference

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The American Society of Travel Advisors (ASTA) celebrated outstanding achievements in the travel industry at the 2024 Travel Advisor Conference, held in Dallas, Texas, on May 29-30. This event attracted over 1,400 participants, including travel advisors, suppliers, and industry leaders, coming together to honor those dedicated to enhancing client experiences.

A focal point of the conference was the awards ceremony during the General Session on the main stage, where the industry’s finest were recognized. These awards, decided by ASTA’s yearly member votes, highlighted the commitment of individuals, chapters, and supplier partners to ASTA’s mission of advancing the travel advisor community.

Among the accolades given, Sabre Corporation was named the GDS Partner of the Year. Sabre, a leading software and technology company, is renowned for its innovative solutions that power the global travel industry. The company offers comprehensive retailing, distribution, and fulfillment solutions that not only increase operational efficiency but also drive revenue and enhance personalized traveler experiences.

Sabre’s cutting-edge technology platform manages over $260 billion worth of global travel spend annually, connecting travel suppliers with buyers from around the world. With its headquarters in Southlake, Texas, Sabre serves customers in more than 160 countries, firmly establishing itself as a pivotal force in shaping how travel is marketed, distributed, and managed globally.

The recognition of Sabre Corporation as the GDS Partner of the Year underscores its significant contributions to the travel industry and its ongoing commitment to providing exceptional service and support to travel advisors and agencies worldwide.