Serko and UneeQ Unveil Zena the New AI Digital Agent at Global Business Travel Association

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Zena: the pioneering AI digital agent, launched at the Global Business Travel Association Convention, reshaping business travel with advanced, personalized service.

UneeQ, a pioneer in the field of generative AI for digital human technologies, together with Serko, a forefront company in corporate travel solutions, have unveiled the latest advancement of Zena, the pioneering digital human travel agent. This breakthrough was showcased at the Global Business Travel Association (GBTA) Convention, the leading international forum for the business travel sector.

Event participants are among the initial global users to engage with this digital human, experiencing a new tier of AI-driven service for orchestrating and handling their travel plans.

Zeno: The digital platform reshaping business travel

Zeno, developed by Serko, is a cutting-edge platform designed to streamline the booking and management of travel for business travelers globally. Zena represents an innovative digital human interface by Serko, pushing the boundaries in real-time, personal customer interaction. This system allows users to communicate fluidly and organize travel through a conversational mode powered by generative AI.

Directly connected to extensive content inventories, Zena understands users’ travel needs and suggests lodging options that are current with prices and details.

This revamped experience boasts several key features:

• Continuous, real-time customer support: Accessible 24/7 for all travel planning and adjustments to itineraries.
• Tailored travel suggestions: Offers detailed, bespoke travel solutions designed to meet individual preferences and requirements.
• Integration with ChatGPT: This digital human collaborates with ChatGPT to perform interviews, compile details, and ascertain hotel preferences and needs.
• A user-friendly and visually engaging interface that updates dynamically based on user interactions and selection filters.

Advancing Corporate Travel through Digital Human Interfaces

UneeQ’s digital humans represent the future of AI interactions, offering empathetic and connected human-like support. Since launching Zena in 2019, Serko has showcased how digital human technology can reduce complexities in corporate travel, providing personalized service experiences on a large scale.

“Travel is emotive. People need time to discuss and explore their options. As a digital human, Zena engages customers in a natural conversation to understand their travel needs, before making recommendations that are tailored specifically for them. Matching people to travel solutions that fit their unique professional and very personal needs results in happier customers,” says Simon Grieve, SVP of Customer Success at UneeQ.

“Travel is an inherently personal experience, and that’s why we’re working with some of the pioneers in the groundbreaking space of virtual assistants to deliver the next generation of user interface.” says Darrin Grafton, CEO at Serko. “We first introduced digital human technology to our customers and partners back in 2019 and are excited to see its potential unfolding with the power of generative AI.”