Shanghai Tops Agoda’s 2025 Ranking as Asia’s Emerging Tourism Destination

Written By: Anirban Bhattacharya

Anirban Bhattacharya

I am a Content Writer at Travel And Tour World, where I have been covering the global travel and tourism industry since June 2024. With five years of experience in digital journalism and SEO-focused content, I specialize in reporting on travel, tourism, aviation, hospitality, railways, and international developments. My work is built on thorough research, fact-checking, and clear, reader-focused reporting that transforms complex industry updates into accurate and accessible news. I am committed to producing credible, informative, and timely content that helps travelers and industry professionals stay informed about the latest trends, destinations, policies, and developments shaping the global travel landscape.

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January 6, 2025 16:27 GMT+5:30

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Shanghai has emerged as the fastest-growing destination for international travelers across Asia, as revealed by digital travel platform Agoda’s latest New Horizons ranking. This annual ranking compares accommodation booking trends over two years to highlight the highest climbers in international travel. Following Shanghai, the other top destinations include Jeju (South Korea), Paris (France), Nha Trang (Vietnam), and Fukuoka (Japan).

Shanghai: A Resilient Tourism Leader
Shanghai, often hailed as a global hub of culture and innovation, has reasserted its status as a preferred travel destination. Boosted by China’s recent tourist visa waivers, the city has become more accessible to international visitors. This policy shift, combined with Shanghai’s mix of modern architectural marvels, historic landmarks, and vibrant cultural experiences, continues to attract travelers seeking diverse and unique adventures.

“Shanghai’s re-emergence as a travel favorite is both exciting and inspiring,” shared Angel Huang, Country Director at Agoda. “The combination of visa easements and Shanghai’s magnetic blend of modernity and tradition has made it a top choice for travelers. Agoda is committed to supporting travel plans with unbeatable deals on stays, flights, and activities.”

Jeju, South Korea: A Haven of Natural Beauty
Coming in second, Jeju Island remains a sought-after destination for travelers seeking tranquility amidst breathtaking natural landscapes. Known for its volcanic terrains, serene beaches, and unique cultural offerings, Jeju has become a favorite for those wanting to explore South Korea’s hidden gems.

With its UNESCO World Heritage-listed sites like Hallasan Mountain and the Manjanggul Lava Tube, Jeju blends adventure with serenity. The island’s charm extends beyond its scenic beauty, offering visitors a chance to engage with traditional South Korean culture.

Paris, France: Timeless Elegance in the Post-Olympics Spotlight
The French capital continues to captivate tourists globally, claiming third place in Agoda’s rankings. Paris remains a beacon of timeless elegance and cultural richness. Visitors are drawn to its iconic landmarks, including the Eiffel Tower, Louvre Museum, and Notre Dame Cathedral.

Following its successful hosting of the 2024 Summer Olympics, Paris has seen an increase in tourism, further solidifying its position as a perennial favorite. The city offers an unmatched blend of historic charm, culinary excellence, and a thriving art scene.

Nha Trang, Vietnam: Coastal Paradise
Ranked fourth, Nha Trang is quickly gaining traction as a tropical beach destination. Its stunning coastline, coupled with a vibrant nightlife, makes it a paradise for travelers seeking relaxation and entertainment.

Known as Vietnam’s premier beach destination, Nha Trang offers activities such as snorkeling, scuba diving, and boat cruises. The city also boasts a growing reputation for its fresh seafood and local markets, making it an appealing spot for both leisure and culinary tourism.

Fukuoka, Japan: Tradition Meets Culinary Excellence
Rounding out the top five is Fukuoka, a city blending rich history with modern vibrancy. Known for its culinary delights, including the famed Hakata ramen, Fukuoka is fast becoming a favorite among travelers. The city offers attractions such as ancient temples, bustling shopping districts, and scenic coastal views.

With its warm and welcoming atmosphere, Fukuoka provides a unique Japanese experience that resonates with visitors. The city is a gateway to exploring Kyushu Island, making it an ideal starting point for broader adventures in Japan.

Travel Made Easy with Agoda
As travelers gear up for 2025, Agoda offers a range of travel solutions, featuring over 4.5 million accommodation options, 130,000+ flight routes, and 300,000+ activities and experiences. Visitors can explore exclusive deals and seamless booking options through the Agoda app

“At Agoda, we aim to remove barriers to travel, enabling more people to discover incredible destinations,” Huang emphasized.

Tourism Destinations Redefined in 2025

Shanghai, Jeju, Paris, Nha Trang, and Fukuoka each offer unique experiences for international travelers. From the modern skyline of Shanghai to Jeju’s serene landscapes, Paris’s iconic allure, Nha Trang’s tropical vibe, and Fukuoka’s culinary treasures, these destinations are shaping the future of global tourism.

As Agoda continues to support seamless travel experiences, these top-ranked destinations stand out as must-visit locales for 2025. Whether you’re exploring Asia, Europe, or beyond, these cities promise unforgettable memories.