Friday, January 26, 2024
Singapore Tourism Board, Marina Bay Sands & UOB unite to revitalize Marina Bay with over 50 unique experiences for locals and tourists, enhancing lifestyle & entertainment.
In a pioneering collaboration, the Singapore Tourism Board (STB), Marina Bay Sands, and United Overseas Bank (UOB) have come together to rejuvenate the Marina Bay area, both for local residents and international visitors. This unique initiative aims to inject new life into the area through a series of attractive lifestyle and entertainment events. The collaboration will see the launch of over 50 novel experiences spanning hotels, attractions, retail, and dining, involving more than 19 stakeholders in the precinct.
This initiative is a culmination of the marketing strategies of all three organizations. It combines STB’s globally recognized “Made in Singapore” brand campaign, Marina Bay Sands’ Bay Precinct Strategy, and UOB’s commitment to offering exclusive access to top-tier Travel, Shop, Dine, and Entertainment experiences across Southeast Asia. This synergy creates an engaging and dynamic narrative for tourism in the area.
Additionally, the partners will implement a marketing campaign titled “Masterpieces. Made in Singapore,” which leverages STB’s existing global campaign. This campaign aims to showcase the unique and exceptional experiences available exclusively in Singapore, targeting key markets like Indonesia, Japan, Korea, Malaysia, Thailand, Vietnam, as well as tourists already in Singapore.
The collaboration will kick off in February with a dazzling drone light show along the waterfront, celebrating the Lunar New Year. Named “The Legend of the Dragon Gate,” this spectacle will feature 1,500 drones and narrate the story of the Dragon King against Singapore’s iconic skyline. The show will highlight themes of family, perseverance, luck, and prosperity. The 10-minute performance is scheduled for 8 PM on selected dates in February, followed by the “Spectra – A Light & Water Show” at 8.30 PM and 9.30 PM.
Beyond the festive period, the partners will continue their joint marketing efforts to promote Marina Bay as a premier lifestyle and entertainment destination. They will align these initiatives with upcoming events in Q1 2024, such as the Taylor Swift | The Eras Tour and Rod Stewart’s “Live in Concert, One Last Time” tour, with Marina Bay Sands and UOB playing key partnership roles.
To enhance the visitor experience during the drone show and throughout the year, the partners have also prepared exclusive promotions for UOB cardholders. These include special packages at hotels with prime views of the drone show, like Marina Bay Sands, The Fullerton Bay Hotel, and Mandarin Oriental, Singapore. Attraction deals will be available at Esplanade – Theatres on the Bay, Gardens by the Bay, and Singapore Flyer, along with dining privileges at various renowned restaurants. Additional details and offers are listed in the appendix.
This collaborative effort strengthens the Bay Precinct Strategy, enabling business event planners to craft bespoke events with a variety of hotels, attractions, and dining options, supported by the collective effort of partners in the Bay area.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
