Italy’s Positano has grabbed the hearts of millions after claiming the title as Europe’s happiest destination.

Spain becomes Europe’s leading travel destination with iconic cities, stunning beaches, rich culture and unforgettable experiences attracting visitors worldwide.

Greece has overtaken Switzerland, Italy, Belgium and other popular European vacation destinations to secure a place among Europe’s top four travel choices for 2026, driven by its powerful combination of Mediterranean charm, cultural heritage, stunning coastal attractions, favourable weather conditions and growing traveller demand.