Tag : TAT tourism strategy

August 26, 2026

Thailand Tourism Puts ‘Value Over Volume’ at Heart of 2026 Strategy as TAT Targets Wellness, Sustainability and High-Quality Travellers

Thailand shifts to value over volume in 2026 as TAT prioritises wellness, sustainability, luxury travel and high-quality tourists.

August 24, 2026

Thailand shifts towards high-value tourism as Bangkok opens the 200,000-square-metre Happitat with a spectacular 2,222-drone celebration.

July 9, 2026

Thailand prepares 55 community destinations for global travel markets as TAT connects local experiences with international tourism demand.

July 3, 2026

Discover the rail tourism revival in Thailand: luxury travel, sustainable local growth, and new scenic routes connecting iconic cities by 2027.

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