Thailand Sets A New Standard For Film Tourism By Partnering With Universal Pictures To Host A Spectacular Global Press Event For Jurassic World: Rebirth

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Thailand has set a new benchmark for film tourism by collaborating with Universal Pictures to host a spectacular global press event for Jurassic World: Rebirth. This high-profile partnership highlights Thailand’s growing appeal as a premier filming destination, with the event showcasing the country’s stunning landscapes featured in the blockbuster film. By bringing together international media, filmmakers, and influencers, Thailand has successfully merged cinematic storytelling with real-world travel experiences, creating a dynamic platform to promote its tourism potential. This collaboration not only celebrates the release of Jurassic World: Rebirth but also positions Thailand as a leading destination for both filmmakers and travelers seeking unforgettable adventures.

The Tourism Authority of Thailand (TAT) has made a remarkable move in blending film and tourism by partnering with Universal Pictures Home Entertainment to host a global press event for the latest installment of the Jurassic World franchise, titled Jurassic World: Rebirth. This blockbuster, which premiered on July 2, was filmed across the stunning landscapes of Krabi, Phang-Nga, and Trang, further solidifying Thailand’s growing reputation as a top filming location.

A Unique Global Media Event

Between July 30 and August 3, 2025, TAT organized a global media event attended by 30 international journalists, the film’s director Gareth Edwards, and actors Jonathan Bailey, Luna Blaise, David Iacono, and Audriana Miranda. The event, which began with a welcome dinner at the luxurious Trisara resort in Phuket, offered an immersive experience centered around the themes of “Sea, Land, and Air” – which were vital to several iconic scenes in the movie. The attendees participated in various activities, including rappelling down cliffs at Railay Beach, exploring coastal trails, and creating unique content set against the film’s cinematic backdrops.

The collaboration between TAT and Universal Pictures not only serves as a promotional effort for the Jurassic World franchise but also highlights the beauty of Thailand’s diverse natural landscapes, turning them into real-world travel destinations. These immersive activities aim to inspire global travelers to experience Thailand firsthand and explore the very locations that brought the movie to life.

Impact on Thailand’s Economy

The filming of Jurassic World: Rebirth in southern Thailand had a profound economic impact, generating more than 400 million Baht for the local economy. Additionally, the production created over 2,200 job opportunities across the three provinces involved. Beyond the financial boost, the event greatly enhanced Thailand’s global visibility, positioning the country as an attractive destination for film productions and tourists alike.

This event is also a key part of TAT’s “Location Thailand” campaign, which leverages the popularity of global film and television productions to promote Thailand’s tourism. The growing trend of “set-jetting,” where travelers visit real-world locations featured in movies and TV shows, has contributed significantly to the campaign’s success. The media event provided instant exposure for southern Thailand across digital platforms, sparking renewed interest in its cinematic landscapes and the unique experiences they offer.

Expanding Thailand’s Film Industry

TAT’s efforts are aligned with broader goals to elevate Thailand’s status as a leading filming destination. The Jurassic World: Rebirth global media event is part of a larger strategy that continues to attract international productions to the country. In fact, according to the Thailand Film Office under the Ministry of Tourism and Sports, Thailand hosted 279 international productions in the first half of 2025 alone. This influx of global productions generated more than 2.8 billion Baht in economic benefits, with the United States leading in production spend at 1.23 billion Baht.

India emerged as the leader in production volume, contributing 30 projects, followed by South Korea with 29. Other significant contributors included Japan, China, the United States, and France. The most filmed provinces were Bangkok, Pathum Thani, Chon Buri, Nonthaburi, and Samut Prakan, all of which have become key destinations for filmmakers due to their scenic appeal and logistical advantages.

Incentives for International Productions

TAT’s film tourism strategy is not only focused on boosting the economy but also on fostering international relationships within the film industry. Through incentives like cash rebates, facilitation services, and global promotion, TAT has successfully attracted high-budget international productions to Thailand. One such production is Alien: Earth, which is set to premiere on Disney+ Hotstar in August 2025. This series, with a budget exceeding 2.8 billion Baht, represents the largest foreign investment in Thailand’s film industry in more than 30 years. Filming across seven provinces over nearly two years, Alien: Earth employed more than 24,000 Thai crew members, further bolstering the country’s film industry and providing local employment opportunities.

In addition to Alien: Earth, other major titles like The White Lotus Season 3 and Fast & Furious 9 have solidified Thailand’s place as a premier filming destination. These productions have showcased Thailand’s versatility as a filming location, with its diverse landscapes ranging from bustling urban settings to tranquil beach scenes, all of which serve as perfect backdrops for cinematic storytelling.

Conclusion: Thailand as a Cinematic Playground

Thailand has set a new standard for film tourism by partnering with Universal Pictures to host a global press event for Jurassic World: Rebirth. This collaboration showcases Thailand’s stunning landscapes and reinforces its position as a premier filming destination, blending cinematic storytelling with real-world travel experiences to promote its tourism potential.