Tiffany Alves Hafer Promoted to Vice President of Global Sales – Group at Makeready

Image generated with Ai

Makeready, a Dallas-based hospitality company known for creating, managing, and operating independent hotel, restaurant, and retail brands, has announced the promotion of Tiffany Alves Hafer to Vice President of Global Sales – Group. In her new role, she will work alongside William Bullens, the Vice President of Sales, to strengthen the company’s dynamic commercial strategy and broaden its reach in key markets. This promotion is a significant step for Makeready as it continues to grow and expand its portfolio of hotels, marking the next phase of its commercial development.

A Leader with Extensive Hospitality Experience

Tiffany Alves Hafer’s promotion reflects her extensive experience in the hospitality industry, particularly in group sales. With nearly 20 years of experience, she has proven herself as a key player in driving business development and sales success. Her career includes leadership roles at notable properties like The Beekman and Thompson Hotels, where she honed her expertise in hospitality sales and group strategies.

Since joining Makeready, Tiffany has contributed significantly to the company’s success, generating more than $14 million in sales. Her creative, relationship-first approach to business has been integral to the company’s achievements. With a background in fashion, Tiffany brings a unique perspective to her sales strategy, understanding the needs and desires of culture-driven clients. This understanding has allowed her to develop strong relationships with planners and clients across various industries, positioning her as a trusted partner in the hospitality sector.

The Role of Vice President of Global Sales – Group

As Vice President of Global Sales – Group, Tiffany will take on a pivotal leadership role at Makeready, overseeing the group sales strategy and its execution across the company’s growing portfolio. This includes driving new business opportunities, maintaining relationships with key partners, and enhancing Makeready’s presence in emerging markets. Her leadership will be critical in shaping the company’s future success by ensuring that group sales strategies align with Makeready’s overall commercial vision.

Her deep understanding of both the hospitality industry and the specific needs of group clients makes her the perfect fit for this role. Tiffany’s ability to forge and maintain meaningful relationships will be essential in enhancing Makeready’s global sales efforts and strengthening the company’s reputation as a leader in the luxury and lifestyle hotel markets.

Makeready’s Expanding Portfolio and Future Growth

Makeready’s expanding portfolio plays a key role in the company’s continued growth, and Tiffany’s leadership comes at an exciting time. The company is currently managing notable properties such as The Laylow in Waikiki, Clayton Hotel & Members Club in Denver, and the upcoming The Greenleigh in Houston, set to open in 2026. As Makeready continues to grow, Tiffany’s role will be instrumental in ensuring that the company not only attracts new business but also strengthens existing partnerships with corporate clients and event planners.

The company’s portfolio expansion reflects Makeready’s commitment to enhancing its presence in the lifestyle and independent hotel sectors. The addition of new properties in diverse locations will further position the company as a key player in the luxury hospitality market. Tiffany’s expertise in group sales will contribute to increasing occupancy rates and driving revenue, helping to solidify Makeready’s standing in the highly competitive market.

Strategic Leadership for Future Success

Tiffany’s promotion comes as part of a broader strategic initiative to enhance Makeready’s commercial operations. As the company continues to expand, her leadership in global sales will be vital in ensuring that the company stays ahead of trends and adapts to the evolving needs of the market. Together with William Bullens, the Vice President of Sales, Tiffany will guide Makeready’s sales strategy to new heights, focusing on building relationships, driving growth, and delivering exceptional experiences for clients worldwide.

The combination of Tiffany’s experience and Makeready’s expanding portfolio will help the company strengthen its market position, attract new clients, and deliver high-quality experiences that align with the company’s commitment to excellence and authenticity.

A Promising Future for Makeready

Tiffany Alves Hafer’s promotion to Vice President of Global Sales – Group is a testament to her exceptional contributions to Makeready’s growth and success. With her unique combination of sales expertise, relationship-building skills, and cultural understanding, she is well-positioned to lead the company’s global group sales strategy. Her promotion reflects Makeready’s ongoing investment in its leadership team and commercial growth as it expands its presence in key hotel markets across the United States.

The future looks bright for Makeready as it continues to build on its success in the luxury and lifestyle hospitality sectors. With Tiffany’s leadership, the company is poised to deepen relationships with its clients, enhance brand awareness, and deliver exceptional experiences that reflect the unique stories of its properties. Tiffany’s promotion is a crucial step forward for Makeready, and her leadership will play a central role in the company’s continued success and growth.