Vietnam’s Vingroup Adds Culture As A New Core Pillar, Aiming To Boost Tourism And Promote Global Arts

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In a major move for the nation’s culture, Vingroup, a Vietnamese conglomerate that one of the biggest ones in the country, declared to put culture as one of the main pillars of its mixed portfolio. Besides the prevalent pillars of tech, real estate, and green energy, the new cultural initiative indicates a strategic decision to amplify the global reach of the country’s culture. Vingroup’s support to the growth of the artistic industries in Vietnam is meant to position the country as a lively center of the creative and cultural interactions.

The culture pillar, which will focus on preserving traditional values while nurturing modern artistic expressions, is expected to play a pivotal role in enhancing Vietnam’s tourism industry. By showcasing Vietnam’s rich cultural heritage alongside contemporary artistic achievements, Vingroup hopes to attract international tourists and elevate the country’s status as a major player in the global cultural scene.

Vingroup’s Cultural Vision: Connecting Tradition and Innovation

Vingroup’s entry into the cultural arena comes with a clear vision: to preserve and promote the unique cultural identity of Vietnam while encouraging creativity and artistic development. The company has laid out three key objectives for its cultural pillar:

1. Preserving Traditional Culture: Vingroup aims to safeguard Vietnam’s rich heritage by supporting traditional art forms like chèo, quan họ, ví dặm, and cải lương, ensuring that these important cultural practices continue to thrive.
2. Promoting Artistic Creativity: The company is committed to fostering new forms of artistic expression and providing platforms for modern artists to develop their talents and contribute to the global arts scene.
3. Developing Artistic Careers: By creating opportunities for emerging artists, Vingroup is helping to shape a professional environment where talent can flourish, and artists can build sustainable careers.

Through these initiatives, Vingroup hopes to create an artistic ecosystem that will not only enrich the cultural life of Vietnam’s citizens but also draw international attention to the country’s artistic achievements.

V-Culture Talents: Nurturing the Next Generation of Artists

A key part of Vingroup’s strategy is the establishment of V-Culture Talents, a joint stock company dedicated to the development of young Vietnamese artists. Focusing on a wide range of cultural and artistic education, V-Culture Talents aims to identify, nurture, and support emerging talents in music, performing arts, and traditional cultural forms. The company will also offer training and mentorship to future generations of musicians, dancers, and actors, ensuring that traditional Vietnamese arts continue to thrive in a modern context.

V-Culture Talents is also dedicated to preserving Vietnam’s artistic heritage. By working closely with local artisans and cultural institutions, the company seeks to provide a platform for both traditional and contemporary Vietnamese art forms to gain recognition on both a national and international stage.

V-Film: Strengthening the Vietnamese Film Industry

Another important facet of Vingroup’s cultural initiative is the launch of V-Film, a company focused on film production, distribution, and education. With the goal of developing Vietnam’s film industry and bringing Vietnamese stories to the global audience, V-Film will provide training to filmmakers, directors, and screenwriters, while also producing and distributing films for local and international markets.

V-Film will play a crucial role in enhancing Vietnam’s cultural appeal as a tourism destination, especially by leveraging the global influence of cinema. By showcasing Vietnamese culture through film, the company seeks to attract tourists interested in experiencing the landscapes, history, and traditions featured in its productions.

V-Spirit: Organising Cultural Events to Elevate Vietnam’s Global Image

To complement its efforts in nurturing talent and promoting the arts, Vingroup has also launched V-Spirit, a company focused on organising cultural and artistic events, exhibitions, and festivals. The goal of V-Spirit is to bring world-class events to Vietnam, allowing the country to showcase its artistic and cultural products on a global scale.

One of the most high-profile initiatives is the 8Wonder Mega Music Festival, a series of international music events that aims to place Vietnam at the centre of the global music scene. By hosting large-scale festivals that attract international artists and visitors, V-Spirit will directly contribute to Vietnam’s tourism industry, bringing thousands of tourists to the country each year.

Vingroup’s Long-Term Cultural Strategy: A Boost for Vietnamese Tourism

Vingroup’s cultural initiatives are poised to have a significant impact on Vietnam’s tourism industry. By promoting artistic events, preserving traditional cultural values, and investing in the development of emerging talent, the company is helping to position Vietnam as a major cultural and artistic destination.

Tourists from around the world are increasingly seeking destinations that offer not just historical attractions but also rich, immersive cultural experiences. Through initiatives like the 8Wonder music festival and its investment in the film industry, Vingroup is tapping into this growing trend, attracting visitors who are eager to explore Vietnam’s vibrant cultural scene.

Moreover, Vietnam’s cultural offerings, enhanced by Vingroup’s initiatives, are expected to contribute to the growth of local industries, including hospitality, retail, and entertainment, creating a holistic experience for both local and international visitors.

A New Era for Vietnam’s Cultural and Tourism Landscape

As Vingroup embraces culture as a core pillar of its business strategy, the company is not only contributing to the development of Vietnam’s artistic landscape but also setting the stage for the country to become a leading cultural destination in Asia. Through investments in music, film, and artistic events, Vingroup’s cultural pillar is poised to significantly boost tourism, attract international visitors, and showcase Vietnam’s rich heritage to the world.

The vision of the company is a reflection of its promise to the future and to the past, thereby establishing a cultural background where both forms of art, traditional and modern, can flourish. Consequently, Vingroup is on the way to making a more colorful and eco-friendly tourism sector in Vietnam that will keep pulling and motivating international travelers to come and see the place for many more years.